Inclination of humankind towards story telling dates back to those ancient ages when story telling meant drawings on cave walls. With time, the society has evolved, the mode of telling story has evolved too. But the interest in telling stories as well as listening to interesting tales have never seen a dip. Irrespective of our ages, we are always attracted to a good story teller even today. And that might be the reason why world-famous brands like Nike, Apple or Google are known and appreciated for their great storytelling for each brands and products.
The importance of a good presentation in today’s business world is immense. Needless to say, what wonder a crisp, simple yet aesthetically appealing presentation can do to your brand today. The future of storytelling in business is going to evolve further in the coming years and the emerging trends in this area makes the future even brighter.
Trends in Business Presentation
10/20/30 Rule of PowerPoint
Initially the presentation meant narrating in detail what one has to say. But one of the major trendsetters in business presentation, Kawasaki came up with the new rule of 10/20/30. Where he recommends that the presentations should not contain more than 10 slides and should end within 20 minutes. As this is the limit of information that people can absorb. Also he says the font size on a slide should be 30 so that it can be readable to even the oldest person in the room. This finally led to the importance of short, to-the-point, concrete presentation.
Simplistic Design in Presentation
It won’t be surprising if in the coming years PowerPoint stops being the most preferred tool for presentation. The present trend says that, people want more simplistic yet visually appealing presentation templates with more varieties than Microsoft PowerPoint provides. With the emergence of platforms like Haiku Deck that provides more non-design-pro yet aesthetically savvy templates on the web, new presentation software companies should be well aware of the emerging trends in this field.
Building Relationship with the Audience
Marketing is not about selling, it is all about building relationship with the customer, understanding their needs, providing solution and follow up activities. Similarly, today presentation has become more like a marketing activity than just telling a story. If you want your brand to generate a call-to-action you must come up with some follow up activities where you can connect with target audience. And here comes the importance for template sharing websites or blogs or eBooks which is majorly known as inbound marketing.
Emergence of Web Based Presentation
With the development of web based platforms it has become easier to approach larger number of audiences on real time. Further progress in augmented reality paves the way for its use in presentation approach for higher budget organization in order to interact with them in a much sophisticated way.
Undoubtedly, technology has made formal presentation easier as well as more appealing. But it is always useful to remember that no technology can replace YOU that is the presenter. Before incorporating any of the emerging technologies into your presentation, get your public speaking skills improved which requires rehearsing it again and again. Once you are comfortable with yourself on stage, choose the appropriate trend based on your need. At the end audience wants to see a good, understandable presentation by you, so it is always advisable to go by your ability than merely following the trends. And the key to become a successful presenter? Yes, it is still the hard-work and lots of practice.
Written By: Sudeshna Roy