Driving Nextgen Mobility

ANAND decided to participate in the Auto Expo event and required a fresh theme, a different narrative that falls in line with their future commitment to safer products, the rise of e-mobility, industrial shift to BS6 vehicles and competitiveness in the market.

Developing the theme

INK PPT developed 10+ themes for ANAND Auto Expo 2020 which aligns with their core philosophy and helps them set apart amongst the automotive component supplier ecosystem. These themes were centred on the values of the company and also towards the Auto Expo 2020. Developing numerous themes opened many narratives in terms of design exploration for the client.

Rolling out Visuals

A stall visual language was created by us and also the poster creatives for every other wall and the zones for the event. Other than this, we also cracked the visual concepts for engagement zones. As we developed the themes for ANAND, an e-invite was conceptualized and made from scratch for inviting the visitors to the stall.

Smart Touchscreen Catalogs

We created multiple touchscreen presentations for capturing product information and more than 20 Smart touchscreen digital product catalogues were prepared to carry every product detail and the video. It was prepared using powerpoint and was loaded in the ipads to be deployed onsite for immediate accessibility and experience. The Smart catalogues were also supported by quick QR codes to provide instant access to the downloadable marketing material to the stall visitors.

E-Marketing Collaterals

A lot of e-marketing posters, flyers and brochures were developed to be available for instant download. The promotion of digital expression of the brand was emphasized to minimize the carbon footprints and to support the industry shift to a greener automotive future. This resulted in greater engagement and also an environment-friendly approach being polished.

Overall - A Smart Phygital Experience

As a whole, the Auto Expo booth was a perfect blend of smarter mobility, modern design, Environment sensitivity and tech-enabled solutions. The event enabled the client to experience horizons that were unexplored before and also offered the chance of making their presence felt in the industry.