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A smart payment idea got turned into an industry-leading model
The application as well as the physical card required a youth identity correlating with the Z generation and the millennials. Stand-alone service is not sufficient to retain the customers, rewarding benefits make them loyal and a long term affair. We successfully offered millennial augmentation with the currency colours, Lato fonts and everything else to come up with a consistent design language.
Every icon was specifically designed keeping the brand positioning and language in mind. Each aspect like curve, edge, line, proximity, texture has a meaning associated with the brand in place.
The colours, elements, design, pattern of each icon, represents a youthful concept of getting more in less.
The physical card represented a subtle money element throughout while offering the charm with a metallic finish and the background representing modernization. The background pattern represents the stack of cards or you may call it a card sky scraper too.
With the help of advanced technology and smart analysis tools, we captured every part of the user journey in a seamless way to come up with a user friendly and intuitive user flow which is user friendly and also efficient enough to minimize the steps performed by the user.
From the usability search to the heat mapping, every action was performed to come up with the contextual placement and minimalistic yet premium design.
We studied, the profile pages, multiple and single card pages, interactive modules and much more to comprehend the efficient user journey and convert a blueprint into an original Mobile App Screen.
The design remained constant in every aspect of the project including the virtual wallets, physical cards, analytics and dashboard UI, menu buttons and much more for the users which helped them experience the premium comfort of usability.
We initiated by putting down our ideas and concepts on the whiteboard during the intense brainstorming and turned it into a working application with a smoother UI and UX, quick navigation, instant gratification model serving their purpose while being user friendly at the priority.
Every single aspect represents the youthfulness of our ideas and the offerings of the products, there is nothing displayed on the application or the physical card which is out of context or without our initial concept of being youth and rewardingly simple.
