INK PPT Case Study: Samsung Hospitality

Value at its best

Samsung Hospitality is a subsidiary of Samsung, which provides Business travel management services to Samsung. The idea was to create a presentation, which delivers their core business wrapped in a design language that's intriguing and can be pitched to the audience.
The main idea was to formulate a design language that brings out the essence of their services and offerings. The overall design was inspired by the road topography and map designs were at par with the services they offer. The colour palette for the deck was chosen carefully to give the deck a modern and upmarket look. As the deck would have been shared with specific individuals we assured that the overall flow is self-explanatory simultaneously maintaining its key value proposition.
After in-depth research, development and analysis, we delivered the presentation that was appreciated and applauded even by the higher officials from Samsung Hospitality at the Korean head office.

INK PPT Case Study: ITC Interrobang Season 10

Redefining the hiring experience

Interrobang is a special punctuation mark that combines the question mark (?) and the exclamation point (!) to come up with the interrogative exclamation. The name promotes students to ask more rational questions and add human values by being thoughtful.
Interrobang is a one of its kind campus recruitment program that gave a distinct identity of its own to ITC on campuses. Going with a similar notion, Interrobang season 10 was launched.

Developing identity and campaign creatives

Due to the widespread pandemic, Interrobang Season-10 was conducted virtually without visiting any of the campuses. This change transformed the complete experience and the requirements of the event.
We started with developing the identity of season 10 and delivered multiple themes, brand language, visual narrative and many other items at the initial stage. We came up with the name of 10+ event activities and developed their brand identities around the values of the brand ITC and the event Interrobang.

Ideation challenge & masterclass of Interrobang season 10

Students were asked to come up with innovative ideas that could bring sustainable change in the community & the environment. For the purpose of grooming the students, numerous masterclasses were organized by the industry experts on virtual platforms. We prepared the promotion creatives, brochures, event creatives, background images and much more for making the events lively and exciting.

Social media interaction

As the event was being conducted virtually, we handled end to end social media engagement for ITC and came up with tremendous results for the team. It involved more than 8 team members continuously working to perfect the virtual on-goings, many experiential videos, exciting creatives, a novel event, attracting engagement were proposed and executed by the team INK PPT. On similar lines, creatives for virtual events like, Interropreneur, Interroquiz, Interrofacts were developed by us and also shared on social media.

Sensational Finale

The whole Interrobang Season 10 was concluded with more than 300 unique creatives being delivered, approved and shared with the audience over social media, virtual event, emailers and microsite. Along with the creatives of the finale, we also developed the designs for certificates, gift vouchers and many such creatives for the students to be rewarded.
The finale was a great success along with the whole event conducted virtually. The event was well appreciated by ITC, students and also the colleges participating in the same.

CSF School Education in India Report

CSF School Education in India Report

We were reached out by the Central Square Foundation to design their report on School Education in India. The report was heavy on content, graphs, and it was long to capture the entire subject in a holistic way.

The brief outlined the need to design a fresh perspective for the report, create all the data graphics with their brand identity, create relevant smart layouts while making efficient readability a strong aspect.

We carefully chose the relevant imagery and crafted this impressive report without taking away the attention from the content while making the report look breezy and well oriented for a perfect reading experience.

INK PPT Case Study: Myntra TechThreads

A Result of Great Team Work

A comprehensive, 450-page document was made within 30 days with 9 team members including Designer, Copywriter, Visualizer, Project Manager, Chartered Accountant, Translator & DTP Operator. With several sleepless nights, this has been a great achievement on its own. Due to the unforeseen circumstances created due to COVId-19, the entire report was developed with seamless coordination & meticulous planning virtually.

A virtual event became a success

Due to the pandemic and limitations for hosting a public gathering, Myntra took a decision to host its first-ever Virtual Event. The stakes were high as this was a special event limited only to the partners of Myntra and delivering a pitch-perfect presentation was absolutely imperative.

Experiencing delight

INK PPT in collaboration with the virtual stage design team worked day and night, leaving no stone unturned to perfect every single detail, synchronizing every slide according to the background audio and speakers' timing. We designed 3 decks for the key event while integrating Myntra’s brand essence with the touch of technology. The whole presentation was rendered in 4k which was later integrated into the virtual screen seamlessly.

Likewise the previous year, despite new experimentation of going virtual, the event turned out to be a huge success.

INK PPT Case Study: Packaging for Ansanitizer

Packaging for Ansanitizer

Amid the COVID-19 Pandemic, ANAND decided to launch its new sanitizer brand in the market with an aim to fulfil the internal consumption of the entire organization spanning 6000 employees as well as the rising market demand. They approached us to design a simple, purposeful, yet effective packaging label for both personal package and large institutional storage packaging.

Since the market was stormed with multiple similar products amid the rising demand, we came up with a subtle and elegant label design for the sanitizer which was well received in the market and helped the brand roll out its personal care brand.

INK PPT Case Study: Quantum Consultancy

About quantum consultancy

Quantum consultancy is a UK based consultancy firm offering data-driven consulting solutions to create strategies and evaluate existing products in the Sport and Events industries
The client approached us for the creation of a report for rights holders, destinations, agencies and other industry stakeholders with a review of the effects of the COVID-19 pandemic, most notably on the sporting calendar throughout the year 2020 and future flagship events.

Inspirational design

The report had to be smartly designed capturing all the data points giving it a modern look and feel. The design language was inspired by sports as the core business of the client was focused on sports. The report was infused by high-resolution sports images with gradient effect and beautifully designed pie charts and bar graphs that gave the report an engaging factor.

Excellence in delivery

All the elements used in the report had been designed from scratch, including the dynamic section dividers maintaining the brand identity overall, simultaneously applying a new design philosophy and capturing the essence of the information the client to convey to the audiences. This was our 1st project with Quantum Consultancy but surely not the last as the client was really impressed with our work and the quality delivered and promised in engaging a long term business relationship with INK PPT simultaneously returning with further projects in the future.

Client’s Testimonial

“We’re very pleased with the output delivered by InkPPT and will be returning with further projects in the future. The team was very accommodating to our needs and really captured the essence of the information we wanted to convey to our audiences. A pleasure to work with.”
Colin Stewart, Co-Founder & Director, Quantum Consultancy

INK PPT Case Study: Merino CSR Report

The layer of care

Merino Laminates is one of the world’s largest manufacturers of decorative laminates for interiors and has global recognition for being a leader in the laminates and panel industry.
Merino Laminates comprises multiple segments like Healthcare, Education & CSR.
The CSR Sustainability deck was all about showcasing what Merino does for Social welfare.

Getting the mood right

As it was related to social welfare, we looked up for companies that too had a CSR wing and were involved in social welfare activities.
Our focus was on how we can tell the audience about Merino as a company, showcasing their activities' impact on society and what changes those activities made on society as a whole.
We made sure that we present all the required facts about the company, its doings and the impact it made.

Words that defined the sustainability

We initiated the mind-mapping exercise to come up with the relevant keywords that could be used frequently in the report carrying the theme and also the vision of the company. This helped us to make the reporting experience right.

Defining the basics & crafting design routes

We defined fonts, colours, style, icons and created two options for the reports.

The first design option had a modern take on the CSR report. We chose subtle yet unique colours along with the merino brand colours to give the report a modern yet clean look. Playful iconography and Indian pictures were used to complete the design.

The second design option was inspired by the sustainable nature of work that brand merino has been doing socially & environmentally. Usage of Neutral brown paper background and serif typography gave the deck a more trustworthy & elegant feel. Images were also treated in sepia tones to match with the design language of the deck.

The Merino 2019 sustainability report

We came up with 27 unique slides having all the required information about all the activities that Merino did for social and environmental welfare. As this deck was essential for Merino, it was closely monitored & personalized by Merino’s Board of Directors. We used all the brand imagery to make it as personalized as we can.
It was a new learning experience as we got to know each and every detailing of the brand and the initiatives they took for a better society to live in.

INK PPT Case Study: AWIGN Proctoring Deck

Identifying the core value proposition for Awign

Awign is an outcome-driven process manager, which gets the work done for brands using the remote workforce at scale. The client was being perceived as a workforce provider, which they were not at large. We developed the complete value creation model highlighting how Awign solves problems for its clients through the workforce, technology platform, process engineering and scalability.

We did the competitive analysis of other Proctoring companies, what they offer and how they are different from Awign. This activity was done to understand the brand better and offer a personalized feel.

Developing a new presentation design system

Apart from the missing value proposition, the presentation design services were non-uniform and outdated which had to be relooked at a whole new level from templating, iconography, layouts, infographics, typography, colour swatching to the visual language.

All the elements were defined from scratch including a beautiful dynamic cover inspired by the brand identity followed by a specified template for Awign that captured the new design philosophy with simplicity.

Planning a creative copywriting & visual narrative

We used a new brand visualization for Awign by re-imagining the content that was shared and gave it a narrative sense. We performed immense brainstorming for creatives to present relevant facts & information while keeping it crisp. We structured the entire content into relevant sub-heads and gave a complete solution-centric model instead of being service driven.

A whole new proctoring solution to offer

The deck was redeveloped to create a whole new experience for all the stakeholders and transformed the way Awign positioned itself in the highly competitive market of virtual proctoring. The deck was well received by the market and led clients to numerous enterprise contracts for proctoring.

CSF Annual Report

5 Year of education transformation

When Central Square Foundation completed 5 years, they wanted us to create a online annual report which encapsulates the 5 years of their journey and captures the key highlights while having the flavour of CSF, it also had to portray the future roadmap for the Foundation.

A theme inspired from elementary education

It was a theme with chalk styles, whiteboards, blackboards, handcrafted and customized illustrations, ink pen drawing, doodle iconography to connect the layout and document experience. The style offered an elementary education background and the report came out building a connection with the audience.

A well crafted reading experience

Being 80+ pages report, designed in CSF brand colours was a milestone. We also advised about the fabrication specification for paper, sizing, print quality etc In the end, it was a well-designed report which will be referred to for years to come and will be a memorable piece to the journey of CSF

ANAND Website Launch Video

ANAND Website Launch Video

ANAND revamped its website to offer a more personalized and user-friendly digital experience. It was a multi-platform website focusing on the digital omnipresence of an enterprise.

We were offered a task to make a video for launching the website. Our team captured the true essence of the whole website within the time frame of 2 minutes and also offered a unique outlook to the users in such a small interval.
Critical aspects like partnerships, businesses, human resources, integration of microsites, categorical listing, critical efficiency benchmarks were portrayed through this crisp video.
This website launch video came out as a talking point for numerous brands and individuals associated with ANAND.