My Card

No Card is the New Card

A smart payment idea got turned into an industry-leading model

An Identity

The application as well as the physical card required a youth identity correlating with the Z generation and the millennials. Stand-alone service is not sufficient to retain the customers, rewarding benefits make them loyal and a long term affair. We successfully offered millennial augmentation with the currency colours, Lato fonts and everything else to come up with a consistent design language.

Identity Inspired Iconography

Every icon was specifically designed keeping the brand positioning and language in mind. Each aspect like curve, edge, line, proximity, texture has a meaning associated with the brand in place.
The colours, elements, design, pattern of each icon, represents a youthful concept of getting more in less.

A Card that reflects an Urban lifestyle

The physical card represented a subtle money element throughout while offering the charm with a metallic finish and the background representing modernization. The background pattern represents the stack of cards or you may call it a card sky scraper too.

Mapping the User Flow

With the help of advanced technology and smart analysis tools, we captured every part of the user journey in a seamless way to come up with a user friendly and intuitive user flow which is user friendly and also efficient enough to minimize the steps performed by the user.
From the usability search to the heat mapping, every action was performed to come up with the contextual placement and minimalistic yet premium design.
We studied, the profile pages, multiple and single card pages, interactive modules and much more to comprehend the efficient user journey and convert a blueprint into an original Mobile App Screen.

Wallet, Cards, Analytics, Dashboard...

The design remained constant in every aspect of the project including the virtual wallets, physical cards, analytics and dashboard UI, menu buttons and much more for the users which helped them experience the premium comfort of usability.

Whiteboarding to Vibrant Experience

We initiated by putting down our ideas and concepts on the whiteboard during the intense brainstorming and turned it into a working application with a smoother UI and UX, quick navigation, instant gratification model serving their purpose while being user friendly at the priority.

The millennial stuff

Every single aspect represents the youthfulness of our ideas and the offerings of the products, there is nothing displayed on the application or the physical card which is out of context or without our initial concept of being youth and rewardingly simple.

Indian Oil

A Result of Great Team Work

A comprehensive, 450-page document was made within 30 days with 9 team members including Designer, Copywriter, Visualizer, Project Manager, Chartered Accountant, Translator & DTP Operator. With several sleepless nights, this has been a great achievement on its own. Due to the unforeseen circumstances created due to COVId-19, the entire report was developed with seamless coordination & meticulous planning virtually.

Excellence comes with a Challenge

IOCL being a diverse brand has a diverse set of stakeholders ranging from a billionaire to a small farmer, the challenge was to design the report in a way that it addresses all of these stakeholders and make their reading experience simple and smooth.

With our creativity and exceptional understanding of the documentation reporting, we conceptualized a design pattern that spoke about the personalities of every lifestyle while keeping their presence intact in our communication approach.

Dealing with the COVID Complexity

When the country was at a halt while lockdown was imposed across the country, the COVID warriors ensured that every household had a regular gas supply without interruption. Our cover photo design speaks the same language and captures the essence of this year’s circumstances depicting the commitment of the brand.

Building a Skyline view of a mammoth system

IOCL has vast operations diversified into several business domains, and every part of its business had to be cover in a single representation. The same got reflected through our value creation model. The above model captured the whole business process across verticals from input to the output, from the ocean to the kitchen, from the rigs to the roads, from the deserts to the urban landscapes. We were able to encapsulate the same in the single infographic with precision. The skyline view of IOCL is just a minimalistic infographic, which also mapped the SDG goals of the United Nations.

How we ended up making the finest financial report

We started with finalizing the complete design system, which involved correct colour pallets, typography, font style, page layouts, navigation sidebar, iconography, illustrative graphics and much more complementing the brand identity of IOCL while keeping the consistency of colour and design intact.

Before even starting to work on the project, we were certain about every design element and its efficient usage to blend with the brand language.

An exemplary showcase of creativity and hard work

We encapsulated the brand’s DNA while creating an optimal mix of design, technology, simplicity, consistency in a manner that the brand’s personality came out shining and that too with the multilingual translation into Hindi and other languages of the whole report.

During the project, we were able to devise a distinct concept and implement it in page snippets, which were visually simplified for easy comprehension. The business charts allowed the reader to grasp the information after a single glance making the report interesting and more reader-friendly.

Efforts like these bring joy to us and our precious clients.