INK PPT Case Study: Samsung Hospitality
Value at its best
Samsung Hospitality is a subsidiary of Samsung, which provides Business travel management services to Samsung. The idea was to create a presentation, which delivers their core business wrapped in a design language that's intriguing and can be pitched to the audience.
The main idea was to formulate a design language that brings out the essence of their services and offerings. The overall design was inspired by the road topography and map designs were at par with the services they offer. The colour palette for the deck was chosen carefully to give the deck a modern and upmarket look. As the deck would have been shared with specific individuals we assured that the overall flow is self-explanatory simultaneously maintaining its key value proposition.
After in-depth research, development and analysis, we delivered the presentation that was appreciated and applauded even by the higher officials from Samsung Hospitality at the Korean head office.
The main idea was to formulate a design language that brings out the essence of their services and offerings. The overall design was inspired by the road topography and map designs were at par with the services they offer. The colour palette for the deck was chosen carefully to give the deck a modern and upmarket look. As the deck would have been shared with specific individuals we assured that the overall flow is self-explanatory simultaneously maintaining its key value proposition.
After in-depth research, development and analysis, we delivered the presentation that was appreciated and applauded even by the higher officials from Samsung Hospitality at the Korean head office.
INK PPT Case Study: Polycab Case Study Presentation
About Polycab
Polycab is one of India’s leading manufacturers of cables, wires and allied products such as uPVC conduits, lugs and glands. They have a range of cables and wires for practically every application and have recently launched a wide range of consumer electrical products.
Our first project for Polycab Telecom Business was to design their case study presentation that was all about showcasing every crucial fact & figure about the brand along with showcasing the work done by Polycab for the state of Gujarat & Bihar.
Polycab connecting Bharat
We portrayed the essential role played by Polycab in BharatNet Project and how it helped Bihar & Gujarat districts evolve digitally. Bharatnet Project is India’s pride and came up with a motive to power up the districts of Bihar & Gujarat with high-speed broadband having 5G/4G speeds to help education, healthcare, infrastructure services with digital connectivity. Polycab worked as a PIA with BharatNet, connected 2.5 Lakh Gram Panchayats & provided high-speed broadband through optical-fibre cables at very affordable prices.
Designing fibre driven visual template
The presentation was a beautiful blend of images, vectors, line drawings, illustrations & infographics. We followed the brand guidelines thoroughly and used only the brand colours & fonts. By using red, orange, and blue we created numerous beautiful elements for the deck.
We made this deck visually appealing rather than an informative case study. For the brand essence, we kept the fibre-optic cable element to show connectivity.
The deck communicated to the audience what Polycab has done for Gujarat & Bihar so we designed section dividers using images from Gujarat & Bihar along with the fibre-cable elements. The intent behind the project was to showcase all the necessary numbers with a twist of vectors, images, detailed illustrations & line drawings.
We made this deck visually appealing rather than an informative case study. For the brand essence, we kept the fibre-optic cable element to show connectivity.
The deck communicated to the audience what Polycab has done for Gujarat & Bihar so we designed section dividers using images from Gujarat & Bihar along with the fibre-cable elements. The intent behind the project was to showcase all the necessary numbers with a twist of vectors, images, detailed illustrations & line drawings.
Polycab connect smart zindagi ka
It came as a new experience as Polycab is an electrical wires manufacturer company. We showcased every piece of information perfectly without missing out on anything. The creativity was kept intact along with the subtle output of the presentation. We offered numerous design options keeping all the brand colours intact, and the client finalized this particular design.
INK PPT Case Study: Quantum Consultancy
About quantum consultancy
Quantum consultancy is a UK based consultancy firm offering data-driven consulting solutions to create strategies and evaluate existing products in the Sport and Events industries
The client approached us for the creation of a report for rights holders, destinations, agencies and other industry stakeholders with a review of the effects of the COVID-19 pandemic, most notably on the sporting calendar throughout the year 2020 and future flagship events.
The client approached us for the creation of a report for rights holders, destinations, agencies and other industry stakeholders with a review of the effects of the COVID-19 pandemic, most notably on the sporting calendar throughout the year 2020 and future flagship events.
Inspirational design
The report had to be smartly designed capturing all the data points giving it a modern look and feel. The design language was inspired by sports as the core business of the client was focused on sports. The report was infused by high-resolution sports images with gradient effect and beautifully designed pie charts and bar graphs that gave the report an engaging factor.
Excellence in delivery
All the elements used in the report had been designed from scratch, including the dynamic section dividers maintaining the brand identity overall, simultaneously applying a new design philosophy and capturing the essence of the information the client to convey to the audiences. This was our 1st project with Quantum Consultancy but surely not the last as the client was really impressed with our work and the quality delivered and promised in engaging a long term business relationship with INK PPT simultaneously returning with further projects in the future.
Client’s Testimonial
“We’re very pleased with the output delivered by InkPPT and will be returning with further projects in the future. The team was very accommodating to our needs and really captured the essence of the information we wanted to convey to our audiences. A pleasure to work with.”
Colin Stewart, Co-Founder & Director, Quantum Consultancy
Colin Stewart, Co-Founder & Director, Quantum Consultancy
INK PPT Case Study: Dell Sustainability Report
A concept on community, earth and their relationships
Dell was looking for a sustainability report to highlight the CSR initiatives taken by them across India in partnership with several companies/NGOs and Not-for-Profits across India. The report had to be unique, smart and beautifully designed to capture the essence of the initiatives and the social angle of the narrative.
A report with smart thematic illustrations
Since the several CSR initiatives in the report were around children, we chose the kids’ illustrations and doodles as a base theme for the report and evolved the complete concept of the report inspired from the same. Several smart and quirky illustrations were developed for every page and were used across the report, imbibing a spirit of child learning & education focus.
Inspired by nature
Being a CSR Report and talking also on the areas of planet care, we took a BOLD move and printed the report using biodegradable ink on the recycled paper developed from elephant dung making the entire report carbon neutral. We also encountered several challenges in printing the white colour as the natural white base was not available and this was nailed using a double-layered print masking technology where every printing was done twice for the pages where while colour was required to be shown for the correct representation of the graphics and design.
A report with long-lasting experience
Overall the report was well received and, the reimagined reporting experience was highly appreciated by the Indian and global leadership team at Dell EMC technologies. More than 300 physical copies of the recycled report were printed and distributed across different divisions of the organization.
INK PPT Case Study: AWIGN Proctoring Deck
Identifying the core value proposition for Awign
Awign is an outcome-driven process manager, which gets the work done for brands using the remote workforce at scale. The client was being perceived as a workforce provider, which they were not at large. We developed the complete value creation model highlighting how Awign solves problems for its clients through the workforce, technology platform, process engineering and scalability.
We did the competitive analysis of other Proctoring companies, what they offer and how they are different from Awign. This activity was done to understand the brand better and offer a personalized feel.
Developing a new presentation design system
Apart from the missing value proposition, the presentation design services were non-uniform and outdated which had to be relooked at a whole new level from templating, iconography, layouts, infographics, typography, colour swatching to the visual language.
All the elements were defined from scratch including a beautiful dynamic cover inspired by the brand identity followed by a specified template for Awign that captured the new design philosophy with simplicity.
Planning a creative copywriting & visual narrative
We used a new brand visualization for Awign by re-imagining the content that was shared and gave it a narrative sense. We performed immense brainstorming for creatives to present relevant facts & information while keeping it crisp. We structured the entire content into relevant sub-heads and gave a complete solution-centric model instead of being service driven.
A whole new proctoring solution to offer
The deck was redeveloped to create a whole new experience for all the stakeholders and transformed the way Awign positioned itself in the highly competitive market of virtual proctoring. The deck was well received by the market and led clients to numerous enterprise contracts for proctoring.
ANAND Website Launch Video
ANAND Website Launch Video
ANAND revamped its website to offer a more personalized and user-friendly digital experience. It was a multi-platform website focusing on the digital omnipresence of an enterprise.
We were offered a task to make a video for launching the website. Our team captured the true essence of the whole website within the time frame of 2 minutes and also offered a unique outlook to the users in such a small interval.
Critical aspects like partnerships, businesses, human resources, integration of microsites, categorical listing, critical efficiency benchmarks were portrayed through this crisp video.
This website launch video came out as a talking point for numerous brands and individuals associated with ANAND.
INK PPT Case Study: Virtual COVID Marshall
About Virtual COVID Marshall
Virtual Covid Marshall, a solution from the SIS group is an Artificial Intelligence and Machine learning-based Covid compliance monitoring system to detect the adherence to all the norms in the area it is being implemented.
Our Process of Conceptualization
The client approached us with only a concept at hand and was looking for a partner for a faster turnaround to develop the brand strategy, identity, design system, brand language, marketing collaterals for enabling the sales team and digital launch of the solution.
We went to the Drawing board
Our ideation experts penned down the core competencies, USP of the product and prepared a value creation model for the positioning of Virtual COVID Marshall.
What all went inside?
Every single element was prepared from scratch which included the communication roadmap for marketing, PR, Sales enablement, email marketing, one-to-one model and Social media.
The Perfect Identity
We created multiple identity options that can reflect the solution offering, COVID, aspect of compliance in the minimalistic form and proposed multiple options for the client to select one. Further, we conceptualized the comprehensive brand identity and language, and then we implemented the same in preparing the marketing assets.
Enabling Sales & Marketing Teams
We developed a comprehensive sales and marketing docket to train the internal team & customers on the solution, features, product journey, its benefits and reason to believe. The sales and marketing presentation helped the team in building the interest of the potential customers much before the official launch was announced.
Igniting Digital Touchpoints
Finally, we created multiple variants of short films, website infographics, Animated GIFs and newsletters to enable the seamless digital communication of the solution to the world.
Creating Experience with Motion Graphics
We went a step ahead & developed the engaging solution video in a span of just 1 week explaining the complete solution, installation, interface explanation and applications.
Making Experience that counts
The client not only found the entire solution worthy but also did a significant amount of active conversions within the first week of the launch of our solution. We take pride in being a part of this creation with a holistic approach.
