Samsung Hospitality is a subsidiary of Samsung, which provides Business travel management services to Samsung. The idea was to create a presentation, which delivers their core business wrapped in a design language that's intriguing and can be pitched to the audience.
The main idea was to formulate a design language that brings out the essence of their services and offerings. The overall design was inspired by the road topography and map designs were at par with the services they offer. The colour palette for the deck was chosen carefully to give the deck a modern and upmarket look. As the deck would have been shared with specific individuals we assured that the overall flow is self-explanatory simultaneously maintaining its key value proposition.
After in-depth research, development and analysis, we delivered the presentation that was appreciated and applauded even by the higher officials from Samsung Hospitality at the Korean head office.

Dell was looking for a sustainability report to highlight the CSR initiatives taken by them across India in partnership with several companies/NGOs and Not-for-Profits across India. The report had to be unique, smart and beautifully designed to capture the essence of the initiatives and the social angle of the narrative.

Since the several CSR initiatives in the report were around children, we chose the kids’ illustrations and doodles as a base theme for the report and evolved the complete concept of the report inspired from the same. Several smart and quirky illustrations were developed for every page and were used across the report, imbibing a spirit of child learning & education focus.

Being a CSR Report and talking also on the areas of planet care, we took a BOLD move and printed the report using biodegradable ink on the recycled paper developed from elephant dung making the entire report carbon neutral. We also encountered several challenges in printing the white colour as the natural white base was not available and this was nailed using a double-layered print masking technology where every printing was done twice for the pages where while colour was required to be shown for the correct representation of the graphics and design.

Overall the report was well received and, the reimagined reporting experience was highly appreciated by the Indian and global leadership team at Dell EMC technologies. More than 300 physical copies of the recycled report were printed and distributed across different divisions of the organization.

Awign is an outcome-driven process manager, which gets the work done for brands using the remote workforce at scale. The client was being perceived as a workforce provider, which they were not at large. We developed the complete value creation model highlighting how Awign solves problems for its clients through the workforce, technology platform, process engineering and scalability.

We did the competitive analysis of other Proctoring companies, what they offer and how they are different from Awign. This activity was done to understand the brand better and offer a personalized feel.

Apart from the missing value proposition, the presentation design services were non-uniform and outdated which had to be relooked at a whole new level from templating, iconography, layouts, infographics, typography, colour swatching to the visual language.

All the elements were defined from scratch including a beautiful dynamic cover inspired by the brand identity followed by a specified template for Awign that captured the new design philosophy with simplicity.

We used a new brand visualization for Awign by re-imagining the content that was shared and gave it a narrative sense. We performed immense brainstorming for creatives to present relevant facts & information while keeping it crisp. We structured the entire content into relevant sub-heads and gave a complete solution-centric model instead of being service driven.

The deck was redeveloped to create a whole new experience for all the stakeholders and transformed the way Awign positioned itself in the highly competitive market of virtual proctoring. The deck was well received by the market and led clients to numerous enterprise contracts for proctoring.

ANAND revamped its website to offer a more personalized and user-friendly digital experience. It was a multi-platform website focusing on the digital omnipresence of an enterprise.

We were offered a task to make a video for launching the website. Our team captured the true essence of the whole website within the time frame of 2 minutes and also offered a unique outlook to the users in such a small interval.
Critical aspects like partnerships, businesses, human resources, integration of microsites, categorical listing, critical efficiency benchmarks were portrayed through this crisp video.
This website launch video came out as a talking point for numerous brands and individuals associated with ANAND.

Virtual Covid Marshall, a solution from the SIS group is an Artificial Intelligence and Machine learning-based Covid compliance monitoring system to detect the adherence to all the norms in the area it is being implemented.

The client approached us with only a concept at hand and was looking for a partner for a faster turnaround to develop the brand strategy, identity, design system, brand language, marketing collaterals for enabling the sales team and digital launch of the solution.

Our ideation experts penned down the core competencies, USP of the product and prepared a value creation model for the positioning of Virtual COVID Marshall.

Every single element was prepared from scratch which included the communication roadmap for marketing, PR, Sales enablement, email marketing, one-to-one model and Social media.

We created multiple identity options that can reflect the solution offering, COVID, aspect of compliance in the minimalistic form and proposed multiple options for the client to select one. Further, we conceptualized the comprehensive brand identity and language, and then we implemented the same in preparing the marketing assets.

We developed a comprehensive sales and marketing docket to train the internal team & customers on the solution, features, product journey, its benefits and reason to believe. The sales and marketing presentation helped the team in building the interest of the potential customers much before the official launch was announced.

Finally, we created multiple variants of short films, website infographics, Animated GIFs and newsletters to enable the seamless digital communication of the solution to the world.

We went a step ahead & developed the engaging solution video in a span of just 1 week explaining the complete solution, installation, interface explanation and applications.