Ventilation Solutions by Panasonic

Ventilation Solutions by Panasonic

Panasonic is a global technology giant which has been inventing solutions and innovating existing technologies to provide state-of-the-art solutions to people. In recent years, Panasonic Australia has developed Ventilation Solutions and has been expanding its distribution across the countries. The team of Panasonic Australia reached out to us to redesign a presentation for them that aesthetically showcases their innovation and the true value of the solutions they are providing via their ventilation products.
2 (1)-min

The Existing Design

The existing presentation that needed to be redeveloped was designed in an old-fashioned manner, with very limited use of design and presentation aesthetics. This was reducing the engagement and the eyeball attraction for the presentation, even though it was a primary communication within their organization. In order to work on recreating the entire presentation deck, we went through multiple cycles of research across their area of products and its own world of design that was yet to be explored thoroughly.

An Approach Towards Innovation

We further realigned the approach of the presentation into a user friendly and positive design. First, we changed the color palette towards a brighter theme that was created with the existing brand and product guidelines in mind. We introduced an enhanced and streamlined conceptualization of the information in a format of storytelling. We further gave it a new visual design flow that complemented the overall representation of information. After fixing the narrative and the design perspective, we introduced the usage of icons and infographics to make the presentation more effective. The use of imagery and premium animation added a human touch to the presentation, while enhancing the representation of the quality of their products.

Impact of a Good Design

Redeveloping the presentation was a captivating task for our entire team. Our focus on the small details like iconography, imagery, color palette and more ultimately created an engrossing impact on the viewers. Since the products we were promoting were consumer oriented, a subtle touch of humanity was necessary for it to relate to its viewers. This collaborative product of the creative thoughts and intensive work of our team was well appreciated and liked by all of its audience. Above all, the presentation that was finally created was indeed comforting, just like Panasonic’s Ventilation Solutions!
6-min (1)

MARG Corporate Profile

MARG Corporate Profile

MARG is a leading provider of software & solutions to Pharmacy, FMCG and high volume / variety MSME distributors and retailers globally. They approached INKPPT with the requirement of creation of their corporate profile that can also be used as a pitch deck for acquiring sales.

The requirement was not only to beautify the slides but to also give it a unique look. As there were plethora of slides to be designed in the deck, the deck had to be designed in a way that the audience doesn't lose its interest while going through the presentation.

With this thing in mind, we choose an approach of animated infographic slides, that gave the deck a very youthful and vibrant look which was in turn very much liked and appreciated by the client.

INK PPT Case Study: ITC Interrobang Season 10

Redefining the hiring experience

Interrobang is a special punctuation mark that combines the question mark (?) and the exclamation point (!) to come up with the interrogative exclamation. The name promotes students to ask more rational questions and add human values by being thoughtful.
Interrobang is a one of its kind campus recruitment program that gave a distinct identity of its own to ITC on campuses. Going with a similar notion, Interrobang season 10 was launched.

Developing identity and campaign creatives

Due to the widespread pandemic, Interrobang Season-10 was conducted virtually without visiting any of the campuses. This change transformed the complete experience and the requirements of the event.
We started with developing the identity of season 10 and delivered multiple themes, brand language, visual narrative and many other items at the initial stage. We came up with the name of 10+ event activities and developed their brand identities around the values of the brand ITC and the event Interrobang.

Ideation challenge & masterclass of Interrobang season 10

Students were asked to come up with innovative ideas that could bring sustainable change in the community & the environment. For the purpose of grooming the students, numerous masterclasses were organized by the industry experts on virtual platforms. We prepared the promotion creatives, brochures, event creatives, background images and much more for making the events lively and exciting.

Social media interaction

As the event was being conducted virtually, we handled end to end social media engagement for ITC and came up with tremendous results for the team. It involved more than 8 team members continuously working to perfect the virtual on-goings, many experiential videos, exciting creatives, a novel event, attracting engagement were proposed and executed by the team INK PPT. On similar lines, creatives for virtual events like, Interropreneur, Interroquiz, Interrofacts were developed by us and also shared on social media.

Sensational Finale

The whole Interrobang Season 10 was concluded with more than 300 unique creatives being delivered, approved and shared with the audience over social media, virtual event, emailers and microsite. Along with the creatives of the finale, we also developed the designs for certificates, gift vouchers and many such creatives for the students to be rewarded.
The finale was a great success along with the whole event conducted virtually. The event was well appreciated by ITC, students and also the colleges participating in the same.

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