INK PPT Case Study: Packaging for Ansanitizer

Packaging for Ansanitizer

Amid the COVID-19 Pandemic, ANAND decided to launch its new sanitizer brand in the market with an aim to fulfil the internal consumption of the entire organization spanning 6000 employees as well as the rising market demand. They approached us to design a simple, purposeful, yet effective packaging label for both personal package and large institutional storage packaging.

Since the market was stormed with multiple similar products amid the rising demand, we came up with a subtle and elegant label design for the sanitizer which was well received in the market and helped the brand roll out its personal care brand.

INK PPT Case Study: SIEMENS HEALTHINEER

Communication crafted with care

Siemens Healthineers India (SHI) was looking to revamp their presentations and develop a new set of brochures for India’s business. We help them create compelling decks and interesting animated slides based on their current brand look and infographic guidelines provided by them. There were several challenging slides that were loaded with heavy information and we were consulted to come up with a very simplified design system that can easily make it understandable for the audience. We took the challenge and created several interesting and meaningful iconographical representations which not only simplified the communication but also led to several high impact interactions with the intended stakeholders.

A Docket for India business

SHI wanted to prepare an India business docket comprising more than 32 pages of content, which was to be prepared without images and mostly using the captivating graphics which seamlessly stitch the entire information into a logical flow. We did strong competitive and brand research to define our mood board. This helped us in creating an A4 brochure that was smart, infographic rich and modern in its approach. A large business docket was prepared as per the requirement and aligned with the vision of the company.

Reimagining the interactions

Healthcare company decks are usually known to be heavy on information and boring. The same was not true in the case of SHI, as we reimagined the way their decks looked and started with an inside out approach to eliminate what was not necessary, splitting information that was not filling together, rewriting the existing copy smarty, and finally the smarter revisualization of the constructs. With this, we created decks, which were starkly different from the point where we started and helped clients set new benchmarks in proposals and helped them close several strategic deals.

J&J MEDICAL DEVICES

JOHNSON & JOHNSON PRESENTATION