INK PPT Case Study: Merino CSR Report

The layer of care

Merino Laminates is one of the world’s largest manufacturers of decorative laminates for interiors and has global recognition for being a leader in the laminates and panel industry.
Merino Laminates comprises multiple segments like Healthcare, Education & CSR.
The CSR Sustainability deck was all about showcasing what Merino does for Social welfare.

Getting the mood right

As it was related to social welfare, we looked up for companies that too had a CSR wing and were involved in social welfare activities.
Our focus was on how we can tell the audience about Merino as a company, showcasing their activities' impact on society and what changes those activities made on society as a whole.
We made sure that we present all the required facts about the company, its doings and the impact it made.

Words that defined the sustainability

We initiated the mind-mapping exercise to come up with the relevant keywords that could be used frequently in the report carrying the theme and also the vision of the company. This helped us to make the reporting experience right.

Defining the basics & crafting design routes

We defined fonts, colours, style, icons and created two options for the reports.

The first design option had a modern take on the CSR report. We chose subtle yet unique colours along with the merino brand colours to give the report a modern yet clean look. Playful iconography and Indian pictures were used to complete the design.

The second design option was inspired by the sustainable nature of work that brand merino has been doing socially & environmentally. Usage of Neutral brown paper background and serif typography gave the deck a more trustworthy & elegant feel. Images were also treated in sepia tones to match with the design language of the deck.

The Merino 2019 sustainability report

We came up with 27 unique slides having all the required information about all the activities that Merino did for social and environmental welfare. As this deck was essential for Merino, it was closely monitored & personalized by Merino’s Board of Directors. We used all the brand imagery to make it as personalized as we can.
It was a new learning experience as we got to know each and every detailing of the brand and the initiatives they took for a better society to live in.



Merino Laminates

Project Overview

Merino Group is founded in 1965.
The project was to design a Corporate Deck for Merino Laminates as per the current brand bedrock.
We also designed brochure for Merino in Healthcare & Kitchen Segment.



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Project Background

A project manager from Elemica approached us to design a single slide business case study presentation using their existing data into a visually engaging scenario based animation which can be easily understood by the audiences without any one to one explanation.


It was a 10 slide presentation having case study on a single slide while other slides were designed by different teams over the years. Every slide lacked the consistency and visual appeal to engage customers, the Case study was easy to understand but it looked traditional & old style, every slide had something unique in terms of brand icons, images etc which were not aligned with the brand look and there were a lot of screenshots with descriptions layered one over the other.
Other considerations – Client had a well-defined brand guidelines which we had to followed for iconography, fonts and presentation template usage.

What we did

We did an in-depth examination of the brand to understand their previous presentations, new presentation template, nature of business, icon family, font style and their brand guidelines.
Post understanding, we crafted a well laid out animated scenario based case study. All the remaining slides of the presentations were also redesigned to align with the fresh brand look.
Several new icons were also designed to communicate the required business concepts like automation, optimization and mapping.


We feel special to be able to add value to our client’s organization. The observations and end results of our efforts were manifold.
Organizational efficiency– The case study helped several managers at Elemica to create an engaging experience for their customers for explaining complex business scenarios in a simple and visually rich way
Brand Building – The similar and standardized look & feel of the entire deck helped in building a strong association and recognition with the brand
Better Presentations – The presentations looked much better than before by having a completely fresh and modernized look to the decks which stayed untouched for years
More & Repeat business – We were awarded the contract to convert several other presentation decks into the modernized one based on the story telling based design approach