INK PPT Case Study: Samsung Hospitality

Value at its best

Samsung Hospitality is a subsidiary of Samsung, which provides Business travel management services to Samsung. The idea was to create a presentation, which delivers their core business wrapped in a design language that's intriguing and can be pitched to the audience.
The main idea was to formulate a design language that brings out the essence of their services and offerings. The overall design was inspired by the road topography and map designs were at par with the services they offer. The colour palette for the deck was chosen carefully to give the deck a modern and upmarket look. As the deck would have been shared with specific individuals we assured that the overall flow is self-explanatory simultaneously maintaining its key value proposition.
After in-depth research, development and analysis, we delivered the presentation that was appreciated and applauded even by the higher officials from Samsung Hospitality at the Korean head office.

INK PPT Case Study: ITC Interrobang Season 10

Redefining the hiring experience

Interrobang is a special punctuation mark that combines the question mark (?) and the exclamation point (!) to come up with the interrogative exclamation. The name promotes students to ask more rational questions and add human values by being thoughtful.
Interrobang is a one of its kind campus recruitment program that gave a distinct identity of its own to ITC on campuses. Going with a similar notion, Interrobang season 10 was launched.

Developing identity and campaign creatives

Due to the widespread pandemic, Interrobang Season-10 was conducted virtually without visiting any of the campuses. This change transformed the complete experience and the requirements of the event.
We started with developing the identity of season 10 and delivered multiple themes, brand language, visual narrative and many other items at the initial stage. We came up with the name of 10+ event activities and developed their brand identities around the values of the brand ITC and the event Interrobang.

Ideation challenge & masterclass of Interrobang season 10

Students were asked to come up with innovative ideas that could bring sustainable change in the community & the environment. For the purpose of grooming the students, numerous masterclasses were organized by the industry experts on virtual platforms. We prepared the promotion creatives, brochures, event creatives, background images and much more for making the events lively and exciting.

Social media interaction

As the event was being conducted virtually, we handled end to end social media engagement for ITC and came up with tremendous results for the team. It involved more than 8 team members continuously working to perfect the virtual on-goings, many experiential videos, exciting creatives, a novel event, attracting engagement were proposed and executed by the team INK PPT. On similar lines, creatives for virtual events like, Interropreneur, Interroquiz, Interrofacts were developed by us and also shared on social media.

Sensational Finale

The whole Interrobang Season 10 was concluded with more than 300 unique creatives being delivered, approved and shared with the audience over social media, virtual event, emailers and microsite. Along with the creatives of the finale, we also developed the designs for certificates, gift vouchers and many such creatives for the students to be rewarded.
The finale was a great success along with the whole event conducted virtually. The event was well appreciated by ITC, students and also the colleges participating in the same.

INK PPT Case Study: Chiratae

Chiratae

INK PPT Case Study: Polycab Case Study Presentation

About Polycab

Polycab is one of India’s leading manufacturers of cables, wires and allied products such as uPVC conduits, lugs and glands. They have a range of cables and wires for practically every application and have recently launched a wide range of consumer electrical products.

Our first project for Polycab Telecom Business was to design their case study presentation that was all about showcasing every crucial fact & figure about the brand along with showcasing the work done by Polycab for the state of Gujarat & Bihar.

Polycab connecting Bharat

We portrayed the essential role played by Polycab in BharatNet Project and how it helped Bihar & Gujarat districts evolve digitally. Bharatnet Project is India’s pride and came up with a motive to power up the districts of Bihar & Gujarat with high-speed broadband having 5G/4G speeds to help education, healthcare, infrastructure services with digital connectivity. Polycab worked as a PIA with BharatNet, connected 2.5 Lakh Gram Panchayats & provided high-speed broadband through optical-fibre cables at very affordable prices.

Designing fibre driven visual template

The presentation was a beautiful blend of images, vectors, line drawings, illustrations & infographics. We followed the brand guidelines thoroughly and used only the brand colours & fonts. By using red, orange, and blue we created numerous beautiful elements for the deck.
We made this deck visually appealing rather than an informative case study. For the brand essence, we kept the fibre-optic cable element to show connectivity.
The deck communicated to the audience what Polycab has done for Gujarat & Bihar so we designed section dividers using images from Gujarat & Bihar along with the fibre-cable elements. The intent behind the project was to showcase all the necessary numbers with a twist of vectors, images, detailed illustrations & line drawings.

Polycab connect smart zindagi ka

It came as a new experience as Polycab is an electrical wires manufacturer company. We showcased every piece of information perfectly without missing out on anything. The creativity was kept intact along with the subtle output of the presentation. We offered numerous design options keeping all the brand colours intact, and the client finalized this particular design.

INK PPT Case Study: SIS SMC

Industry-specific solutions

Service Master Clean is a leading provider of quality integrated Facility Management and was looking for industry specialized B2B solutions. With the surge of COVID-19 and the reopening of corporates, hospitals and public spaces, there was a major concern related to indoor air quality. SMC had to cater to the opportunity and wanted us to develop a presentation for the HVAC UV Air Sterilization Solution.

The design language and graphics

To showcase industry-specific solutions, we created customized animated isometric infographics, showcasing their product offerings and highlighting different solutions across the client business environment. Custom animated infographics were made while showcasing the working mechanism after installation of UV lights in HVAC and illustrating the overall disinfection procedure.

Branding uniformity & consistency

While designing the deck, we assured that the essence of the brand identity is intact in the overall deck with the use of a subtle colour scheme and complementing fonts.

A project well developed & appreciated

Due to the deck being quite technical, we took the assistance of a subject matter specialist who helped us better understand the gist of the complete virus and bacterial membrane wall disruption mechanism. This greatly helped us in developing a clear design and delivering a pitch-perfect deck to the client, which in turn helped them well in the conversion of sales.

INK PPT Case Study: Merino CSR Report

The layer of care

Merino Laminates is one of the world’s largest manufacturers of decorative laminates for interiors and has global recognition for being a leader in the laminates and panel industry.
Merino Laminates comprises multiple segments like Healthcare, Education & CSR.
The CSR Sustainability deck was all about showcasing what Merino does for Social welfare.

Getting the mood right

As it was related to social welfare, we looked up for companies that too had a CSR wing and were involved in social welfare activities.
Our focus was on how we can tell the audience about Merino as a company, showcasing their activities' impact on society and what changes those activities made on society as a whole.
We made sure that we present all the required facts about the company, its doings and the impact it made.

Words that defined the sustainability

We initiated the mind-mapping exercise to come up with the relevant keywords that could be used frequently in the report carrying the theme and also the vision of the company. This helped us to make the reporting experience right.

Defining the basics & crafting design routes

We defined fonts, colours, style, icons and created two options for the reports.

The first design option had a modern take on the CSR report. We chose subtle yet unique colours along with the merino brand colours to give the report a modern yet clean look. Playful iconography and Indian pictures were used to complete the design.

The second design option was inspired by the sustainable nature of work that brand merino has been doing socially & environmentally. Usage of Neutral brown paper background and serif typography gave the deck a more trustworthy & elegant feel. Images were also treated in sepia tones to match with the design language of the deck.

The Merino 2019 sustainability report

We came up with 27 unique slides having all the required information about all the activities that Merino did for social and environmental welfare. As this deck was essential for Merino, it was closely monitored & personalized by Merino’s Board of Directors. We used all the brand imagery to make it as personalized as we can.
It was a new learning experience as we got to know each and every detailing of the brand and the initiatives they took for a better society to live in.

INK PPT Case Study: AWIGN Proctoring Deck

Identifying the core value proposition for Awign

Awign is an outcome-driven process manager, which gets the work done for brands using the remote workforce at scale. The client was being perceived as a workforce provider, which they were not at large. We developed the complete value creation model highlighting how Awign solves problems for its clients through the workforce, technology platform, process engineering and scalability.

We did the competitive analysis of other Proctoring companies, what they offer and how they are different from Awign. This activity was done to understand the brand better and offer a personalized feel.

Developing a new presentation design system

Apart from the missing value proposition, the presentation design services were non-uniform and outdated which had to be relooked at a whole new level from templating, iconography, layouts, infographics, typography, colour swatching to the visual language.

All the elements were defined from scratch including a beautiful dynamic cover inspired by the brand identity followed by a specified template for Awign that captured the new design philosophy with simplicity.

Planning a creative copywriting & visual narrative

We used a new brand visualization for Awign by re-imagining the content that was shared and gave it a narrative sense. We performed immense brainstorming for creatives to present relevant facts & information while keeping it crisp. We structured the entire content into relevant sub-heads and gave a complete solution-centric model instead of being service driven.

A whole new proctoring solution to offer

The deck was redeveloped to create a whole new experience for all the stakeholders and transformed the way Awign positioned itself in the highly competitive market of virtual proctoring. The deck was well received by the market and led clients to numerous enterprise contracts for proctoring.

INK PPT Case Study: SIEMENS HEALTHINEER

Communication crafted with care

Siemens Healthineers India (SHI) was looking to revamp their presentations and develop a new set of brochures for India’s business. We help them create compelling decks and interesting animated slides based on their current brand look and infographic guidelines provided by them. There were several challenging slides that were loaded with heavy information and we were consulted to come up with a very simplified design system that can easily make it understandable for the audience. We took the challenge and created several interesting and meaningful iconographical representations which not only simplified the communication but also led to several high impact interactions with the intended stakeholders.

A Docket for India business

SHI wanted to prepare an India business docket comprising more than 32 pages of content, which was to be prepared without images and mostly using the captivating graphics which seamlessly stitch the entire information into a logical flow. We did strong competitive and brand research to define our mood board. This helped us in creating an A4 brochure that was smart, infographic rich and modern in its approach. A large business docket was prepared as per the requirement and aligned with the vision of the company.

Reimagining the interactions

Healthcare company decks are usually known to be heavy on information and boring. The same was not true in the case of SHI, as we reimagined the way their decks looked and started with an inside out approach to eliminate what was not necessary, splitting information that was not filling together, rewriting the existing copy smarty, and finally the smarter revisualization of the constructs. With this, we created decks, which were starkly different from the point where we started and helped clients set new benchmarks in proposals and helped them close several strategic deals.

INK PPT Case Study: SIS Specialized Solutions

Strengthening industry-specific solutions

SIS was looking to develop industry specialized B2B solutions covering services for security, facility management, workforce, housekeeping, pest control and building management services for 7 unique industry verticals including Healthcare, Commercial Spaces, Manufacturing, Residential & Township, Education, Data Centre and Pharma.

Customized graphics & design philosophy

In order to showcase industry-specific solutions centricity, we created customized infographic rich designs inspired by the industry of security. We created illustrative isometric graphics highlighting different solutions across the client business environment.

Weaving information together with a navigation system

Since there were multiple specific solutions being offered for each vertical, the information was difficult to comprehend & causing confusion. To resolve this, We segregated the solution into multiple buckets and created a smart information navigation system, showing the connection between all the slides. We used this navigation in such a way that it worked as a section divider for all the respective slides. In this navigation bar, we used relevant icons to simplify visual communication.

Assured branding uniformity & consistency

Throughout this project, we made sure that all the decks have a particular consistency, which remains the same for all of the industries while keeping all group brand guidelines in sync. We only used brand colours & fonts throughout and tried to use almost all the brand images in their respective solutions.

A project well developed & appreciated

Overall 7 decks for different industries were developed, comprising 200+ slides in a short span of 15 days. It was a roller coaster ride as we had limited time and a lot to discover, dissect, develop, design & deliver. The solutions were very well received and highly appreciated by the client. The sales team found them helpful and resulted in better conversion by demonstrating industry expertise.

ANAND Website Launch Video

ANAND Website Launch Video

ANAND revamped its website to offer a more personalized and user-friendly digital experience. It was a multi-platform website focusing on the digital omnipresence of an enterprise.

We were offered a task to make a video for launching the website. Our team captured the true essence of the whole website within the time frame of 2 minutes and also offered a unique outlook to the users in such a small interval.
Critical aspects like partnerships, businesses, human resources, integration of microsites, categorical listing, critical efficiency benchmarks were portrayed through this crisp video.
This website launch video came out as a talking point for numerous brands and individuals associated with ANAND.