INK PPT Case Study: Samsung Hospitality

Value at its best

Samsung Hospitality is a subsidiary of Samsung, which provides Business travel management services to Samsung. The idea was to create a presentation, which delivers their core business wrapped in a design language that's intriguing and can be pitched to the audience.
The main idea was to formulate a design language that brings out the essence of their services and offerings. The overall design was inspired by the road topography and map designs were at par with the services they offer. The colour palette for the deck was chosen carefully to give the deck a modern and upmarket look. As the deck would have been shared with specific individuals we assured that the overall flow is self-explanatory simultaneously maintaining its key value proposition.
After in-depth research, development and analysis, we delivered the presentation that was appreciated and applauded even by the higher officials from Samsung Hospitality at the Korean head office.

INK PPT Case Study: ITC Interrobang Season 10

Redefining the hiring experience

Interrobang is a special punctuation mark that combines the question mark (?) and the exclamation point (!) to come up with the interrogative exclamation. The name promotes students to ask more rational questions and add human values by being thoughtful.
Interrobang is a one of its kind campus recruitment program that gave a distinct identity of its own to ITC on campuses. Going with a similar notion, Interrobang season 10 was launched.

Developing identity and campaign creatives

Due to the widespread pandemic, Interrobang Season-10 was conducted virtually without visiting any of the campuses. This change transformed the complete experience and the requirements of the event.
We started with developing the identity of season 10 and delivered multiple themes, brand language, visual narrative and many other items at the initial stage. We came up with the name of 10+ event activities and developed their brand identities around the values of the brand ITC and the event Interrobang.

Ideation challenge & masterclass of Interrobang season 10

Students were asked to come up with innovative ideas that could bring sustainable change in the community & the environment. For the purpose of grooming the students, numerous masterclasses were organized by the industry experts on virtual platforms. We prepared the promotion creatives, brochures, event creatives, background images and much more for making the events lively and exciting.

Social media interaction

As the event was being conducted virtually, we handled end to end social media engagement for ITC and came up with tremendous results for the team. It involved more than 8 team members continuously working to perfect the virtual on-goings, many experiential videos, exciting creatives, a novel event, attracting engagement were proposed and executed by the team INK PPT. On similar lines, creatives for virtual events like, Interropreneur, Interroquiz, Interrofacts were developed by us and also shared on social media.

Sensational Finale

The whole Interrobang Season 10 was concluded with more than 300 unique creatives being delivered, approved and shared with the audience over social media, virtual event, emailers and microsite. Along with the creatives of the finale, we also developed the designs for certificates, gift vouchers and many such creatives for the students to be rewarded.
The finale was a great success along with the whole event conducted virtually. The event was well appreciated by ITC, students and also the colleges participating in the same.

INK PPT Case Study: Chiratae

Chiratae

INK PPT Case Study: AWIGN Proctoring Deck

Identifying the core value proposition for Awign

Awign is an outcome-driven process manager, which gets the work done for brands using the remote workforce at scale. The client was being perceived as a workforce provider, which they were not at large. We developed the complete value creation model highlighting how Awign solves problems for its clients through the workforce, technology platform, process engineering and scalability.

We did the competitive analysis of other Proctoring companies, what they offer and how they are different from Awign. This activity was done to understand the brand better and offer a personalized feel.

Developing a new presentation design system

Apart from the missing value proposition, the presentation design services were non-uniform and outdated which had to be relooked at a whole new level from templating, iconography, layouts, infographics, typography, colour swatching to the visual language.

All the elements were defined from scratch including a beautiful dynamic cover inspired by the brand identity followed by a specified template for Awign that captured the new design philosophy with simplicity.

Planning a creative copywriting & visual narrative

We used a new brand visualization for Awign by re-imagining the content that was shared and gave it a narrative sense. We performed immense brainstorming for creatives to present relevant facts & information while keeping it crisp. We structured the entire content into relevant sub-heads and gave a complete solution-centric model instead of being service driven.

A whole new proctoring solution to offer

The deck was redeveloped to create a whole new experience for all the stakeholders and transformed the way Awign positioned itself in the highly competitive market of virtual proctoring. The deck was well received by the market and led clients to numerous enterprise contracts for proctoring.

Nasscom Foundation CSR Trend Report

Catalyzing Change

Nasscom Foundation came up with a requirement to create an A4, infographics driven industry initiative report to capture the numerous CSR initiatives by corporates and NGOs for catalyzing change in the country.

A team of three designers worked on the report over a span of 3 weeks to craft a compelling report with several infographics around the aspect of education and social change.

Adding life to Data with infographics

The Report consisted of numerous data-heavy pages which were translated into compelling, easy to read and interesting infographics making the data beautiful, breezy in the eyes, giving a lasting impression on the readers while adding to the experience.

A well delivered experience

The report was developed in line with the brand identity guidelines of Nasscom Foundation to follow a deep red colour and minimalistic approach. The report was well perceived and received several accolades from multiple stakeholders across the industry.

INK PPT Case Study: SIEMENS HEALTHINEER

Communication crafted with care

Siemens Healthineers India (SHI) was looking to revamp their presentations and develop a new set of brochures for India’s business. We help them create compelling decks and interesting animated slides based on their current brand look and infographic guidelines provided by them. There were several challenging slides that were loaded with heavy information and we were consulted to come up with a very simplified design system that can easily make it understandable for the audience. We took the challenge and created several interesting and meaningful iconographical representations which not only simplified the communication but also led to several high impact interactions with the intended stakeholders.

A Docket for India business

SHI wanted to prepare an India business docket comprising more than 32 pages of content, which was to be prepared without images and mostly using the captivating graphics which seamlessly stitch the entire information into a logical flow. We did strong competitive and brand research to define our mood board. This helped us in creating an A4 brochure that was smart, infographic rich and modern in its approach. A large business docket was prepared as per the requirement and aligned with the vision of the company.

Reimagining the interactions

Healthcare company decks are usually known to be heavy on information and boring. The same was not true in the case of SHI, as we reimagined the way their decks looked and started with an inside out approach to eliminate what was not necessary, splitting information that was not filling together, rewriting the existing copy smarty, and finally the smarter revisualization of the constructs. With this, we created decks, which were starkly different from the point where we started and helped clients set new benchmarks in proposals and helped them close several strategic deals.

JKT

About JKT

JKT is the technology arm of the JK organization. It is the IT transformation solution provider and established across the globe for enabling technology centred transformation solutions. They combine technology expertise, value-driven services and business intelligence ensuring continuous success for clients.
Their solutions are designed to equip your business with a competitive edge. JKT specializes in delivering customized solutions that use sustaining and next-generation disruptive technologies to ensure the business stays one step ahead of the competition.

Transforming marketing communication

JKT came as a market player being lacking behind the world when it came to marketing communication, they required a refreshed communication strategy for ramping up their global endeavours and future plans of expansion. A new CEO took charge and wanted to transform the organization with an inside-out approach and a new strategy. He insisted on breaking conventional methods and giving tough competition to the giants like Infosys, TCS, Accenture and others.

Setting stage for the new CEO

With the entry of a new CEO in the company, their vision changed and the way of operating and communicating with the outer world was also on the stage of transformation. We also developed a CEO presentation that comprised of his values and strategy to be communicated to the board member and the employees working for the company and about this strategy to bring about the required shift in the organizational thinking. The presentation has a strong visual narrative, smart copywriting and a newer direction as suggested by him.

Adding life to business proposals

IT proposals are generally boring, long and never come with the experience for the evaluators. JKT has a vast set of services and multi-country diverse sales teams. So, standardizing the proposals was becoming a challenge and the lifecycle of developing a new proposal was fairly long from 2 weeks to 2 months. We came up with segment-specific proposal frameworks and designs being easily customizable, offering many exceptional usability features. Our framework offered them efficiency in proposal making and the visuals came out to be smart, novel, and young in every aspect. The new proposal template not only helped them streamline the proposals but also reduced the development time to just 3 days from lead to a proposal. All the standard elements like solutions, capabilities, teams, org structure were standardized and made modular in structure for better re-usability.

Revamping corporate communication

JKT’s corporate communication required a revamp of communication collaterals for smarter media & industry engagement and association with numerous stakeholders. We made many marketing collaterals for them, pertaining to the new identity and the direction of the organization. Every design element was aligned with the companies values and depicted a recognizable proposition of the organization.

Business solutions reimagined

There was a requirement for segment-specific solutions and collaterals were to be designed around the same. We made many such collaterals along with videos for JKT Robotic Process Automation. Compatibility flyers were also developed for different solutions like SAP, PEGA, Automated testing and several others.

Igniting print media

As part of our 360 Degree solution, Along with the digital mediums, we also developed communication collaterals for the print. The company required communication in several industry forums, with demonstrations along with the advertisements. We provided the same while keeping the refreshed communication strategy intact that made the industries aware of the positive change in the organization.

ANAND Website Launch Video

ANAND Website Launch Video

ANAND revamped its website to offer a more personalized and user-friendly digital experience. It was a multi-platform website focusing on the digital omnipresence of an enterprise.

We were offered a task to make a video for launching the website. Our team captured the true essence of the whole website within the time frame of 2 minutes and also offered a unique outlook to the users in such a small interval.
Critical aspects like partnerships, businesses, human resources, integration of microsites, categorical listing, critical efficiency benchmarks were portrayed through this crisp video.
This website launch video came out as a talking point for numerous brands and individuals associated with ANAND.

Igniting Interactions at ANAND Group

Interactions at ANAND

ANAND Automotive is one of the finest and well branded automotive component players in the Indian market. Every quarter, the corporate communication team releases an engaging, physically printed, A3 sized newsletter by the name of INTERACTION and circulate it globally to their audience. We are proud to partner them on a regular basis to design and create the experience of the newsletter and bring it up the curve. Year on year, the designs, quality, styles, stories keeps evolving and we keep innovating with our design methodology to come up with something new and exciting.

Glimpse of Auto Expo 2020

2020 - June Edition
This edition showcased the journey of the Auto Expo in a creative gallery format inspired by the creative theme of Autoexpo. Along with the cover story, we designed the COVID initiatives, e-learning and cover page for this issue.

Driving Next Gen Mobility

2020 - February Edition
This edition of Interaction was a special edition for Auto Expo 2020 with a key focus on the future-centric innovations from the group companies which will help in defining the roadmap for the future of the automotive industry. We developed and conceptualized the entire interaction from scratch with a detailed hand sketch visualization of each page layouts, concepts, illustrations, backgrounds, themes, text unit formations and copy improvement

The smarter safety solutions

2019 - November Edition
ANAND group got into another strategic venture with a global automotive safety giant and this edition was purely focused on the same. We assisted ANAND in developing a few creative spreads on topical themes with engaging layouts.

Empowering through education

2019 - June Edition
This edition of interaction was a highly creative design of interaction which was much centred around education and had some interesting infographics, layouts and designs around the same. All the layouts have been handcrafted and have been brainstormed, sketched and designed together to be unique, innovative and fresh.

Innovation at ANAND

2019 – February Edition

The theme was inspired by the idea of how a large organization like ANAND has been able to preserve its culture for innovation and has been constantly progressing into the future with new technologies, market offerings and service excellence in the Automotive sector. We developed several(not all) page layouts with creative newsletter design to capture the theme of innovation and also story-specific visualization.

Uplifting the communities

2018 - November Edition
Social transformation can not happen in isolation or just by focusing on a single aspect of society. The complete picture gets formed with a holistic developmental view through education, conservation, health and skill development for a progressive society. We worked on designing & developing the complete interaction from scratch with multiple creative story based themes for different spreads.

Driving with you - Since 1961

2018 - July Edition
This edition of interaction was based on the brand ANAND and its corporate services. The newsletter also captured the journey of the Auto Expo in a visual gallery, community conservation initiatives of Sujan (Hospitality vertical of ANAND) and other periodical stories.

We are future ready

2018 - February Edition
This theme was inspired and centred around our theme at Auto Expo where we participated and showcased our innovative product range on the theme of fuel efficiency, safety and Bharat stage 6.

Creating a Great Place To Work

2017 - September Edition
The theme & designs were inspired for a positive & collaborative work culture promoted across the organization.

INK PPT Case Study: Virtual COVID Marshall

About Virtual COVID Marshall

Virtual Covid Marshall, a solution from the SIS group is an Artificial Intelligence and Machine learning-based Covid compliance monitoring system to detect the adherence to all the norms in the area it is being implemented.

Our Process of Conceptualization

The client approached us with only a concept at hand and was looking for a partner for a faster turnaround to develop the brand strategy, identity, design system, brand language, marketing collaterals for enabling the sales team and digital launch of the solution.

We went to the Drawing board

Our ideation experts penned down the core competencies, USP of the product and prepared a value creation model for the positioning of Virtual COVID Marshall.

What all went inside?

Every single element was prepared from scratch which included the communication roadmap for marketing, PR, Sales enablement, email marketing, one-to-one model and Social media.

The Perfect Identity

We created multiple identity options that can reflect the solution offering, COVID, aspect of compliance in the minimalistic form and proposed multiple options for the client to select one. Further, we conceptualized the comprehensive brand identity and language, and then we implemented the same in preparing the marketing assets.

Enabling Sales & Marketing Teams

We developed a comprehensive sales and marketing docket to train the internal team & customers on the solution, features, product journey, its benefits and reason to believe. The sales and marketing presentation helped the team in building the interest of the potential customers much before the official launch was announced.

Igniting Digital Touchpoints

Finally, we created multiple variants of short films, website infographics, Animated GIFs and newsletters to enable the seamless digital communication of the solution to the world.

Creating Experience with Motion Graphics

We went a step ahead & developed the engaging solution video in a span of just 1 week explaining the complete solution, installation, interface explanation and applications.

Making Experience that counts

The client not only found the entire solution worthy but also did a significant amount of active conversions within the first week of the launch of our solution. We take pride in being a part of this creation with a holistic approach.