INK PPT Case Study: Samsung Hospitality

Value at its best

Samsung Hospitality is a subsidiary of Samsung, which provides Business travel management services to Samsung. The idea was to create a presentation, which delivers their core business wrapped in a design language that's intriguing and can be pitched to the audience.
The main idea was to formulate a design language that brings out the essence of their services and offerings. The overall design was inspired by the road topography and map designs were at par with the services they offer. The colour palette for the deck was chosen carefully to give the deck a modern and upmarket look. As the deck would have been shared with specific individuals we assured that the overall flow is self-explanatory simultaneously maintaining its key value proposition.
After in-depth research, development and analysis, we delivered the presentation that was appreciated and applauded even by the higher officials from Samsung Hospitality at the Korean head office.

INK PPT Case Study: Chiratae


INK PPT Case Study: AWIGN Proctoring Deck

Identifying the core value proposition for Awign

Awign is an outcome-driven process manager, which gets the work done for brands using the remote workforce at scale. The client was being perceived as a workforce provider, which they were not at large. We developed the complete value creation model highlighting how Awign solves problems for its clients through the workforce, technology platform, process engineering and scalability.

We did the competitive analysis of other Proctoring companies, what they offer and how they are different from Awign. This activity was done to understand the brand better and offer a personalized feel.

Developing a new presentation design system

Apart from the missing value proposition, the presentation design services were non-uniform and outdated which had to be relooked at a whole new level from templating, iconography, layouts, infographics, typography, colour swatching to the visual language.

All the elements were defined from scratch including a beautiful dynamic cover inspired by the brand identity followed by a specified template for Awign that captured the new design philosophy with simplicity.

Planning a creative copywriting & visual narrative

We used a new brand visualization for Awign by re-imagining the content that was shared and gave it a narrative sense. We performed immense brainstorming for creatives to present relevant facts & information while keeping it crisp. We structured the entire content into relevant sub-heads and gave a complete solution-centric model instead of being service driven.

A whole new proctoring solution to offer

The deck was redeveloped to create a whole new experience for all the stakeholders and transformed the way Awign positioned itself in the highly competitive market of virtual proctoring. The deck was well received by the market and led clients to numerous enterprise contracts for proctoring.


Communication crafted with care

Siemens Healthineers India (SHI) was looking to revamp their presentations and develop a new set of brochures for India’s business. We help them create compelling decks and interesting animated slides based on their current brand look and infographic guidelines provided by them. There were several challenging slides that were loaded with heavy information and we were consulted to come up with a very simplified design system that can easily make it understandable for the audience. We took the challenge and created several interesting and meaningful iconographical representations which not only simplified the communication but also led to several high impact interactions with the intended stakeholders.

A Docket for India business

SHI wanted to prepare an India business docket comprising more than 32 pages of content, which was to be prepared without images and mostly using the captivating graphics which seamlessly stitch the entire information into a logical flow. We did strong competitive and brand research to define our mood board. This helped us in creating an A4 brochure that was smart, infographic rich and modern in its approach. A large business docket was prepared as per the requirement and aligned with the vision of the company.

Reimagining the interactions

Healthcare company decks are usually known to be heavy on information and boring. The same was not true in the case of SHI, as we reimagined the way their decks looked and started with an inside out approach to eliminate what was not necessary, splitting information that was not filling together, rewriting the existing copy smarty, and finally the smarter revisualization of the constructs. With this, we created decks, which were starkly different from the point where we started and helped clients set new benchmarks in proposals and helped them close several strategic deals.


About JKT

JKT is the technology arm of the JK organization. It is the IT transformation solution provider and established across the globe for enabling technology centred transformation solutions. They combine technology expertise, value-driven services and business intelligence ensuring continuous success for clients.
Their solutions are designed to equip your business with a competitive edge. JKT specializes in delivering customized solutions that use sustaining and next-generation disruptive technologies to ensure the business stays one step ahead of the competition.

Transforming marketing communication

JKT came as a market player being lacking behind the world when it came to marketing communication, they required a refreshed communication strategy for ramping up their global endeavours and future plans of expansion. A new CEO took charge and wanted to transform the organization with an inside-out approach and a new strategy. He insisted on breaking conventional methods and giving tough competition to the giants like Infosys, TCS, Accenture and others.

Setting stage for the new CEO

With the entry of a new CEO in the company, their vision changed and the way of operating and communicating with the outer world was also on the stage of transformation. We also developed a CEO presentation that comprised of his values and strategy to be communicated to the board member and the employees working for the company and about this strategy to bring about the required shift in the organizational thinking. The presentation has a strong visual narrative, smart copywriting and a newer direction as suggested by him.

Adding life to business proposals

IT proposals are generally boring, long and never come with the experience for the evaluators. JKT has a vast set of services and multi-country diverse sales teams. So, standardizing the proposals was becoming a challenge and the lifecycle of developing a new proposal was fairly long from 2 weeks to 2 months. We came up with segment-specific proposal frameworks and designs being easily customizable, offering many exceptional usability features. Our framework offered them efficiency in proposal making and the visuals came out to be smart, novel, and young in every aspect. The new proposal template not only helped them streamline the proposals but also reduced the development time to just 3 days from lead to a proposal. All the standard elements like solutions, capabilities, teams, org structure were standardized and made modular in structure for better re-usability.

Revamping corporate communication

JKT’s corporate communication required a revamp of communication collaterals for smarter media & industry engagement and association with numerous stakeholders. We made many marketing collaterals for them, pertaining to the new identity and the direction of the organization. Every design element was aligned with the companies values and depicted a recognizable proposition of the organization.

Business solutions reimagined

There was a requirement for segment-specific solutions and collaterals were to be designed around the same. We made many such collaterals along with videos for JKT Robotic Process Automation. Compatibility flyers were also developed for different solutions like SAP, PEGA, Automated testing and several others.

Igniting print media

As part of our 360 Degree solution, Along with the digital mediums, we also developed communication collaterals for the print. The company required communication in several industry forums, with demonstrations along with the advertisements. We provided the same while keeping the refreshed communication strategy intact that made the industries aware of the positive change in the organization.

Corporate Profile for Kalpataru

Decoding the Brief

The previous corporate deck had multiple stakeholders working on it, 100s of hands edited the deck without even reflecting the premium positioning of the brand. The deck failed to impress the audience due to a lack of consistency and numerous other reasons.

Every brand has its personality, which makes it stand out and develop the core competencies. We started with the creative research of Kalpataru and brainstormed to come up with a presentation portraying a super premium touch in synchronization with the brand identity.


Brainstorming & Keyword Research

Our consultants, designers and creative directors started with mind mapping and identified keywords to propose a unique and brand-centric touch to the presentation. Elements like colour, typography, iconography, patterns, layouts were finalized and locked during the initial stages while keeping the brand at the heart to smoothen the execution part of the project.

Learning from Competition

We examined global and national premium brands to understand how they try to differ in the market to come up with brand identity development that offers a competitive advantage to Kalpataru through its positioning.

Creative Research

We examined luxury fashion brands, art studios, architectural companies, other global references to create a mood board that captured every little detail about the brand and the industry it operates in.

Developing the Design System

Fonts and style are not just a statement of visual appeal, rather they communicate a lot more than words can do at times. We understood this and used the right mix of typography, modern colour palette and iconographic style to exhibit our creative requirement for a luxury brand to make the document reflect the personality of Kalpataru.

Luxury Redefined

A refreshed Experience - the new presentation was a complete transformation with uniformity, speaking for itself, gelling with the brand itself while leaving a mark and long lasting impressions. It served justice to the brand which tends to project a luxury face in front of the audience.