INK PPT Case Study: Dell Sustainability Report

A concept on community, earth and their relationships

Dell was looking for a sustainability report to highlight the CSR initiatives taken by them across India in partnership with several companies/NGOs and Not-for-Profits across India. The report had to be unique, smart and beautifully designed to capture the essence of the initiatives and the social angle of the narrative.

A report with smart thematic illustrations

Since the several CSR initiatives in the report were around children, we chose the kids’ illustrations and doodles as a base theme for the report and evolved the complete concept of the report inspired from the same. Several smart and quirky illustrations were developed for every page and were used across the report, imbibing a spirit of child learning & education focus.

Inspired by nature

Being a CSR Report and talking also on the areas of planet care, we took a BOLD move and printed the report using biodegradable ink on the recycled paper developed from elephant dung making the entire report carbon neutral. We also encountered several challenges in printing the white colour as the natural white base was not available and this was nailed using a double-layered print masking technology where every printing was done twice for the pages where while colour was required to be shown for the correct representation of the graphics and design.

A report with long-lasting experience

Overall the report was well received and, the reimagined reporting experience was highly appreciated by the Indian and global leadership team at Dell EMC technologies. More than 300 physical copies of the recycled report were printed and distributed across different divisions of the organization.

Nasscom Foundation CSR Trend Report

Catalyzing Change

Nasscom Foundation came up with a requirement to create an A4, infographics driven industry initiative report to capture the numerous CSR initiatives by corporates and NGOs for catalyzing change in the country.

A team of three designers worked on the report over a span of 3 weeks to craft a compelling report with several infographics around the aspect of education and social change.

Adding life to Data with infographics

The Report consisted of numerous data-heavy pages which were translated into compelling, easy to read and interesting infographics making the data beautiful, breezy in the eyes, giving a lasting impression on the readers while adding to the experience.

A well delivered experience

The report was developed in line with the brand identity guidelines of Nasscom Foundation to follow a deep red colour and minimalistic approach. The report was well perceived and received several accolades from multiple stakeholders across the industry.

China India Foundation

Fusing Cultures & Developing Associations

Ashoka University has a student exchange program between India and China, for which a cross-cultural document was needed to be prepared. The most integral part was to portray the cultures of both countries in perfect synchronization using the design language while keeping the document informative at the core.

Decoding the Brand DNA

Our intent remains consistent to communicate the brand and its identity in every single aspect be it an image, font style, iconography, or anything with a brand’s name on it. The same was carried out here which gave rise to a tremendous document that was informative enough and pleasing to the eyes as well.

Learning the Objectives

The document was meant to be used in China, during a strategic seminar that required complete perfection from our end, and that too within an extremely short period. After understanding the applications, we came out with the perfect blend of visual language and turned around a wonderful document speaking in the tone intended.

Design Language which originated from Identity

Pleasingly beautiful designs were made keeping the brand identity at the core, we were successful in extending the visual language and bringing forth a unique document with a brand essence being intact.


Powering the World of Good

Goodera is the world's leading technology platform for CSR, Volunteering, & Sustainability. Goodera's products simplify and enhance your employee engagement programs, track global social impact, and improve your ESG performance.

Sustainable Branding & Design

Goodera came as an opportunity to stretch the horizons and extend them a complete strategic solution comprising result-oriented branding, efficient communication and a consistent design language as a whole package.

Multi-Country Website

Every country has a different demographic and hence the target audience, due to the same reason, the positioning also gets modified, but the core component of the branding objective remains the same throughout. We developed a multi-nation content strategy while keeping the design consistent but adjusting it thoughtfully, looking at the audience. We achieved consistent customization after extensive research related to ethnicity and also the competitors of numerous nations. The entire website was developed on WordPress and had 50+ pages with engaging feature modules while having responsive behaviour for 3 device screen sizes.

Decks for Marketing & Sales

It becomes crucial to align the sales & marketing team with the decisions and strategy of the top brass of the company. We simplified the representation of their entire business while defining a verbal narrative to minimize the communication complexity with simple and overarching representation.
We developed decks for the team, keeping the objectives intact and also delivered the essence of the company along with the material information for the clients.

Social Impact Stories

Clients and the services provided work as the trophies for a services company like Goodera. When they trusted us with communication strategy, we were spot on to convey their best work to build more trust and establish their position ahead of their competitors. These studies captured the overall benefits and the solutions Goodera deployed over a while.
Again, our design strategy spoke articulately about the values of the company and made the case studies narrate on their own.

Employee Engagement

Mapping an entire journey of the employee life cycle becomes crucial. We started with tapping on the emotional moments of the employee and captured those with a digital solution to keep the employees connected with the brand Goodera.
We came up with a vibrant and dynamic design strategy to create employee engagement collaterals being cherishing and shedding a positive vibe. These designs were developed for numerous distinct occasions while throwing more colours in for creating a festive impression.

Spreading the Goodness

A complete office branding solution got delivered within a limited time. There was a confident marketing team as numerous brand touchpoints got identified, activated and improvised during the journey. This helped in creating a deeper brand experience for multiple stakeholders while creating a positive connection with society.