INK PPT Case Study: Samsung Hospitality

Value at its best

Samsung Hospitality is a subsidiary of Samsung, which provides Business travel management services to Samsung. The idea was to create a presentation, which delivers their core business wrapped in a design language that's intriguing and can be pitched to the audience.
The main idea was to formulate a design language that brings out the essence of their services and offerings. The overall design was inspired by the road topography and map designs were at par with the services they offer. The colour palette for the deck was chosen carefully to give the deck a modern and upmarket look. As the deck would have been shared with specific individuals we assured that the overall flow is self-explanatory simultaneously maintaining its key value proposition.
After in-depth research, development and analysis, we delivered the presentation that was appreciated and applauded even by the higher officials from Samsung Hospitality at the Korean head office.

INK PPT Case Study: ITC Interrobang Season 10

Redefining the hiring experience

Interrobang is a special punctuation mark that combines the question mark (?) and the exclamation point (!) to come up with the interrogative exclamation. The name promotes students to ask more rational questions and add human values by being thoughtful.
Interrobang is a one of its kind campus recruitment program that gave a distinct identity of its own to ITC on campuses. Going with a similar notion, Interrobang season 10 was launched.

Developing identity and campaign creatives

Due to the widespread pandemic, Interrobang Season-10 was conducted virtually without visiting any of the campuses. This change transformed the complete experience and the requirements of the event.
We started with developing the identity of season 10 and delivered multiple themes, brand language, visual narrative and many other items at the initial stage. We came up with the name of 10+ event activities and developed their brand identities around the values of the brand ITC and the event Interrobang.

Ideation challenge & masterclass of Interrobang season 10

Students were asked to come up with innovative ideas that could bring sustainable change in the community & the environment. For the purpose of grooming the students, numerous masterclasses were organized by the industry experts on virtual platforms. We prepared the promotion creatives, brochures, event creatives, background images and much more for making the events lively and exciting.

Social media interaction

As the event was being conducted virtually, we handled end to end social media engagement for ITC and came up with tremendous results for the team. It involved more than 8 team members continuously working to perfect the virtual on-goings, many experiential videos, exciting creatives, a novel event, attracting engagement were proposed and executed by the team INK PPT. On similar lines, creatives for virtual events like, Interropreneur, Interroquiz, Interrofacts were developed by us and also shared on social media.

Sensational Finale

The whole Interrobang Season 10 was concluded with more than 300 unique creatives being delivered, approved and shared with the audience over social media, virtual event, emailers and microsite. Along with the creatives of the finale, we also developed the designs for certificates, gift vouchers and many such creatives for the students to be rewarded.
The finale was a great success along with the whole event conducted virtually. The event was well appreciated by ITC, students and also the colleges participating in the same.

INK PPT Case Study: Chiratae

Chiratae

INK PPT Case Study: Polycab Case Study Presentation

About Polycab

Polycab is one of India’s leading manufacturers of cables, wires and allied products such as uPVC conduits, lugs and glands. They have a range of cables and wires for practically every application and have recently launched a wide range of consumer electrical products.

Our first project for Polycab Telecom Business was to design their case study presentation that was all about showcasing every crucial fact & figure about the brand along with showcasing the work done by Polycab for the state of Gujarat & Bihar.

Polycab connecting Bharat

We portrayed the essential role played by Polycab in BharatNet Project and how it helped Bihar & Gujarat districts evolve digitally. Bharatnet Project is India’s pride and came up with a motive to power up the districts of Bihar & Gujarat with high-speed broadband having 5G/4G speeds to help education, healthcare, infrastructure services with digital connectivity. Polycab worked as a PIA with BharatNet, connected 2.5 Lakh Gram Panchayats & provided high-speed broadband through optical-fibre cables at very affordable prices.

Designing fibre driven visual template

The presentation was a beautiful blend of images, vectors, line drawings, illustrations & infographics. We followed the brand guidelines thoroughly and used only the brand colours & fonts. By using red, orange, and blue we created numerous beautiful elements for the deck.
We made this deck visually appealing rather than an informative case study. For the brand essence, we kept the fibre-optic cable element to show connectivity.
The deck communicated to the audience what Polycab has done for Gujarat & Bihar so we designed section dividers using images from Gujarat & Bihar along with the fibre-cable elements. The intent behind the project was to showcase all the necessary numbers with a twist of vectors, images, detailed illustrations & line drawings.

Polycab connect smart zindagi ka

It came as a new experience as Polycab is an electrical wires manufacturer company. We showcased every piece of information perfectly without missing out on anything. The creativity was kept intact along with the subtle output of the presentation. We offered numerous design options keeping all the brand colours intact, and the client finalized this particular design.

CSF School Education in India Report

CSF School Education in India Report

We were reached out by the Central Square Foundation to design their report on School Education in India. The report was heavy on content, graphs, and it was long to capture the entire subject in a holistic way.

The brief outlined the need to design a fresh perspective for the report, create all the data graphics with their brand identity, create relevant smart layouts while making efficient readability a strong aspect.

We carefully chose the relevant imagery and crafted this impressive report without taking away the attention from the content while making the report look breezy and well oriented for a perfect reading experience.

INK PPT Case Study: Myntra TechThreads

A Result of Great Team Work

A comprehensive, 450-page document was made within 30 days with 9 team members including Designer, Copywriter, Visualizer, Project Manager, Chartered Accountant, Translator & DTP Operator. With several sleepless nights, this has been a great achievement on its own. Due to the unforeseen circumstances created due to COVId-19, the entire report was developed with seamless coordination & meticulous planning virtually.

A virtual event became a success

Due to the pandemic and limitations for hosting a public gathering, Myntra took a decision to host its first-ever Virtual Event. The stakes were high as this was a special event limited only to the partners of Myntra and delivering a pitch-perfect presentation was absolutely imperative.

Experiencing delight

INK PPT in collaboration with the virtual stage design team worked day and night, leaving no stone unturned to perfect every single detail, synchronizing every slide according to the background audio and speakers' timing. We designed 3 decks for the key event while integrating Myntra’s brand essence with the touch of technology. The whole presentation was rendered in 4k which was later integrated into the virtual screen seamlessly.

Likewise the previous year, despite new experimentation of going virtual, the event turned out to be a huge success.

INK PPT Case Study: Dell Sustainability Report

A concept on community, earth and their relationships

Dell was looking for a sustainability report to highlight the CSR initiatives taken by them across India in partnership with several companies/NGOs and Not-for-Profits across India. The report had to be unique, smart and beautifully designed to capture the essence of the initiatives and the social angle of the narrative.

A report with smart thematic illustrations

Since the several CSR initiatives in the report were around children, we chose the kids’ illustrations and doodles as a base theme for the report and evolved the complete concept of the report inspired from the same. Several smart and quirky illustrations were developed for every page and were used across the report, imbibing a spirit of child learning & education focus.

Inspired by nature

Being a CSR Report and talking also on the areas of planet care, we took a BOLD move and printed the report using biodegradable ink on the recycled paper developed from elephant dung making the entire report carbon neutral. We also encountered several challenges in printing the white colour as the natural white base was not available and this was nailed using a double-layered print masking technology where every printing was done twice for the pages where while colour was required to be shown for the correct representation of the graphics and design.

A report with long-lasting experience

Overall the report was well received and, the reimagined reporting experience was highly appreciated by the Indian and global leadership team at Dell EMC technologies. More than 300 physical copies of the recycled report were printed and distributed across different divisions of the organization.

INK PPT Case Study: AWIGN Proctoring Deck

Identifying the core value proposition for Awign

Awign is an outcome-driven process manager, which gets the work done for brands using the remote workforce at scale. The client was being perceived as a workforce provider, which they were not at large. We developed the complete value creation model highlighting how Awign solves problems for its clients through the workforce, technology platform, process engineering and scalability.

We did the competitive analysis of other Proctoring companies, what they offer and how they are different from Awign. This activity was done to understand the brand better and offer a personalized feel.

Developing a new presentation design system

Apart from the missing value proposition, the presentation design services were non-uniform and outdated which had to be relooked at a whole new level from templating, iconography, layouts, infographics, typography, colour swatching to the visual language.

All the elements were defined from scratch including a beautiful dynamic cover inspired by the brand identity followed by a specified template for Awign that captured the new design philosophy with simplicity.

Planning a creative copywriting & visual narrative

We used a new brand visualization for Awign by re-imagining the content that was shared and gave it a narrative sense. We performed immense brainstorming for creatives to present relevant facts & information while keeping it crisp. We structured the entire content into relevant sub-heads and gave a complete solution-centric model instead of being service driven.

A whole new proctoring solution to offer

The deck was redeveloped to create a whole new experience for all the stakeholders and transformed the way Awign positioned itself in the highly competitive market of virtual proctoring. The deck was well received by the market and led clients to numerous enterprise contracts for proctoring.

CSF Annual Report

5 Year of education transformation

When Central Square Foundation completed 5 years, they wanted us to create a online annual report which encapsulates the 5 years of their journey and captures the key highlights while having the flavour of CSF, it also had to portray the future roadmap for the Foundation.

A theme inspired from elementary education

It was a theme with chalk styles, whiteboards, blackboards, handcrafted and customized illustrations, ink pen drawing, doodle iconography to connect the layout and document experience. The style offered an elementary education background and the report came out building a connection with the audience.

A well crafted reading experience

Being 80+ pages report, designed in CSF brand colours was a milestone. We also advised about the fabrication specification for paper, sizing, print quality etc In the end, it was a well-designed report which will be referred to for years to come and will be a memorable piece to the journey of CSF

JKT

About JKT

JKT is the technology arm of the JK organization. It is the IT transformation solution provider and established across the globe for enabling technology centred transformation solutions. They combine technology expertise, value-driven services and business intelligence ensuring continuous success for clients.
Their solutions are designed to equip your business with a competitive edge. JKT specializes in delivering customized solutions that use sustaining and next-generation disruptive technologies to ensure the business stays one step ahead of the competition.

Transforming marketing communication

JKT came as a market player being lacking behind the world when it came to marketing communication, they required a refreshed communication strategy for ramping up their global endeavours and future plans of expansion. A new CEO took charge and wanted to transform the organization with an inside-out approach and a new strategy. He insisted on breaking conventional methods and giving tough competition to the giants like Infosys, TCS, Accenture and others.

Setting stage for the new CEO

With the entry of a new CEO in the company, their vision changed and the way of operating and communicating with the outer world was also on the stage of transformation. We also developed a CEO presentation that comprised of his values and strategy to be communicated to the board member and the employees working for the company and about this strategy to bring about the required shift in the organizational thinking. The presentation has a strong visual narrative, smart copywriting and a newer direction as suggested by him.

Adding life to business proposals

IT proposals are generally boring, long and never come with the experience for the evaluators. JKT has a vast set of services and multi-country diverse sales teams. So, standardizing the proposals was becoming a challenge and the lifecycle of developing a new proposal was fairly long from 2 weeks to 2 months. We came up with segment-specific proposal frameworks and designs being easily customizable, offering many exceptional usability features. Our framework offered them efficiency in proposal making and the visuals came out to be smart, novel, and young in every aspect. The new proposal template not only helped them streamline the proposals but also reduced the development time to just 3 days from lead to a proposal. All the standard elements like solutions, capabilities, teams, org structure were standardized and made modular in structure for better re-usability.

Revamping corporate communication

JKT’s corporate communication required a revamp of communication collaterals for smarter media & industry engagement and association with numerous stakeholders. We made many marketing collaterals for them, pertaining to the new identity and the direction of the organization. Every design element was aligned with the companies values and depicted a recognizable proposition of the organization.

Business solutions reimagined

There was a requirement for segment-specific solutions and collaterals were to be designed around the same. We made many such collaterals along with videos for JKT Robotic Process Automation. Compatibility flyers were also developed for different solutions like SAP, PEGA, Automated testing and several others.

Igniting print media

As part of our 360 Degree solution, Along with the digital mediums, we also developed communication collaterals for the print. The company required communication in several industry forums, with demonstrations along with the advertisements. We provided the same while keeping the refreshed communication strategy intact that made the industries aware of the positive change in the organization.