Category Archive: Igniting Digital

How to create a pitch deck presentation?

To make your startup stand out pitch decks are absolutely essential. The slides to include in your investor pitch presentation are explained below.

Company Vision Along with Overall Value Proposition

A one-sentence explanation about your business and the kind of value you want to provide is enough in this. Ensure your content is around 150 characters or less in your sponsorship deck template. 

The Problem To Solve

Your business must be actively looking to solve a problem. Mention the customer-facing problem and how your product or service can solve that problem in this slide even if you are using a sponsorship deck template to make this presentation. You can tell a relatable and engaging story in this slide.

Primary Target Market

In this slide of your investor pitch presentation explain in detail your primary customer and the size of your potential market. Place quantifiable data to support the information you provide. 

The Answer

Use this slide to go into greater detail about your service or product and how it is the solution. Discuss the way your product or service solves the customer’s problem and the way you offer a better solution in this slide of your investor pitch presentation.

The Business Model

Explain here the way your product is going to generate revenue for the business. You should go into detail about why these advertisers will want to partner with you if you’re creating a content site and also the way you will acquire these relationships etc.

Basic Milestones

In this investor pitch presentation slide tell me about what you have already achieved and where are you intending to go. Include that information in case you released your product to early adopters. You could also mention some milestones that you have reached and the ones you expect to reach. 

Market Plan

Talk about the way you will reach the target audience and gain traction here. Include the information if you are working on a marketing plan and sales strategy, and detail out any specifics about your plan of action in this investor pitch presentation slide.

Management Team

Discuss here the way you and your management team are going to grow your company. Explain the way the members of your team bring unique skills to your startup and why they are so great. You can also mention any major board of directors, investors, and board of advisors that are involved with you.

Financial Projections

Solely highlight your financials, including your sales forecast, profit and loss statement and cash flow forecast here. Explain all this in easy-to-read charts that make the data easier to digest.

Competitive Analysis

Show the way your idea or product is better than the competition and why customers should go with your product. Explain the place your brand positions your product or service and what differentiates you from others.

Funds Usage

In this final slide explain the amount of money you require and what it will help you achieve. Investors want to know what, and how their funding will do for your business. 
A sponsorship deck template can also be used to make your work simple and professional at the same time.


Ensure to do your research properly as your pitch deck is an invaluable tool for your business and will decide the success of your business. You can also use a sponsorship deck template for your pitch deck presentation to make your designing work easy. 

How to Create a Webinar Presentation?

If anyone is organizing a webinar then they want it to make it successful. Here we have shared some steps that will help:

STEP 1. Choose the Topic:

The first step in making any webinar powerpoint should be to find out the information to share and formulate the webinar topic.
Try to choose something that reflects your expertise and your personality. If you are looking to reap long-term benefits then go for value.
If a relevant and unique topic is used in your webinar powerpoint then it will increase the audience’s interest and make them stick to your event sponsorship deck.

STEP 2. Plan your Content:

Now the next step is planning the delivery of your content. The absence of a clear-cut plan in a webinar PowerPoint will lead you to be less confident and making more mistakes.
Brainstorm and note down all ideas beforehand then afterwards take all your ideas and organize them logically. Specifying the timeframe for delivering each idea will work the best.
Try to answer the following questions when making your plan:

  • How?
  • What?
  • How long?
  • Why?

STEP 3. Make the Slides Ready:

Choose a service for webinar PowerPoint creation at first. It can either be Microsoft PowerPoint or any other software like Keynote for Apple, or Google Presentation. Make your event sponsorship deck slides according to these principles:

  • Show only one idea per slide
  • Use more visuals, than text
  • Try to use two or three colours in total neither very less nor too much.
  • Prepare some questions in advance. Live polling is a great option to engage your audience. Include some polls in your presentation.
  • Maintain structure and consistency to make your presentation an organic whole, like try to use the same fonts, colours, and style elements across all slides.
  • Some articles and pdf files in advance will help your attendees’ comprehension and help to keep them engaged.

STEP 4. Deliver the Presentation

Try to deliver your webinar PowerPoint presentation keeping in mind the following points:

  • Practice as much as you can.
  • To keep your listener’s attention keep each slide of your event sponsorship deck on screen for not very long.
  • Involve your audience. Of course, the simplest way is, to talk to your audience. 
  • Change your presenters as well along with your event sponsorship deck slides. You can either invite guest speakers or give chance to your participants.
  • Recharge your batteries before a webinar by taking a nap, going for a walk or anything that can help you to clear your mind.


In the success of your webinar, the quality of your event sponsorship deck plays a crucial role. And you can make it either boring or engaging.
Either you can win many more clients, or make it a complete waste of time. You will make more profits with a better event sponsorship deck.

How to design a professional PowerPoint presentation?

Designing a professional Powerpoint presentation is all about impressions. 
Here we have shared some PowerPoint tips that will help you keep your audience engaged, avoid common mistakes, and craft a professional-looking presentation, in form and content.
Slide Design
Give your slide design a professional touch to win your audience’s trust and attention as it provides a first and lasting impression.

Compose Your Slides Cautiously Don’t copy and paste slides from different sources:

You can use a basic template or make your own. You will get a wide selection of professional presentation templates on PowerPoint, and you can also get free ones online. You can also go for presentation agencies providing professional presentation services.

Choose an easy to read font: 

It’s hard to get this right, but these professional-looking Google fonts are a safe bet. 

Choose font sizes carefully for headers and text:

Make your fonts large enough.

Leave some space for highlights, such as images or take-home messages:

Try not to bury these elements in background noise but give them the space they need as they need to stand out. 

Decorate less but well:

You will not need decoration if you have good content. Your template will be enough for your presentation services and do the job well.

Use Consistency

Use font and sizes consistently on all slides. Your presentation services should be such that they take the time to match your colours or visuals to your Powerpoint presentation design.Text and Background Colors Your entire presentation can get ruined if your presentation services choose poor colours.

Use Contrast

White background with black text always works the best, but also the most boring choice. You can use colours! But try to use them responsibly.
Make sure to keep it easy on the eyes and always try to keep good contrast in mind.

Apply Brilliance

Any good presentation services uses colour carefully to highlight your message! Don’t use too many colours in too many places and weaken the colour effect. Make a brilliant choice: match colours for design and a good contrast to highlight your message. 

Take-Home Message

Try to always summarize your key point in a Take Home Message. 
Make your Take Home Message memorable as it is your key message and a summary of your data or story.
Presentation Visuals
Images are the main elements of every product launch ppt. Your audience wants to see what you’re talking about as they have ears and eyes, and having a good visual cue will make them comprehend your message way better.

Add Images

Try to use more images in your product launch ppt than you use text. But avoid using images to decorate! Images should only be used to reinforce or complement your message. Add images in order to visualize or explain your story.
PowerPoint Media and Animations
Animations are considered really powerful tools to visualize and explain complex matters in your product launch ppt. A good animation improves understanding, and also make the message stay with your audience.
Try to use animations and media sparingly like in cases when:

  • There is a need to draw attention
  • To clear out a model or focus on an effect.

Target Your Presentation Content
Your audience is your target, and they define the content of your product launch ppt.

Remember Your Audience:

Ask yourself the following questions when you put together your PowerPoint presentation:

  • What is my audience aware of?
  • What to tell them?
  • What are their expectations?
  • What will interest them?
  • What can they be taught?
  • How to keep them focused?

Put your product launch ppt slides down to the very essentials after answering these questions. 

Practice Like a Professional:

In order to convince your audience and keep their attention have a well practised and enthusiastic talk. Here are some key points to follow:

  • Be aware of all your slides inside out.
  • Speak up confidently, freely, loud and clear.
  • Speak steadily, better slow than too fast.
  • Maintain eye contact with your audience.

Running virtual presentations without a glitch

Have you ever presented an online meeting or event that had multiple presenters? If yes, then I reckon that you must have heard lines such as

‘Can you see my screen’

‘Can I start sharing now’

‘Are my slides visible’

Having multiple presenters in virtual presentations is indeed tricky. There can be a lot of confusion, the tech can fail you, handovers from one person speaker to another can involve friction, and so on. In this read, know the tips for running virtual presentations without a glitch. These tips will help you overcome the challenges and will help you manage multiple presenters during your next online meeting or event.

Create one master deck

If there are multiple presenters, they don’t necessarily need their own separate presentation slides. Switching between multiple presentations every now and then only makes things more complicated on the technical end. Instead, create one single master presentation deck that you share with the speakers before the virtual meeting. They will then add their set of slides to the master deck. This way you will get everyone’s presentation slides in one place. Way simpler, isn’t it? Another benefit of having a master deck is that you will be able to have track of how many slides your presenters have to present in the virtual meeting or event. This will put you in control of the entire presentation deck and in control of the timing and other factors.

Decide who is going to move through the slides

When you have the master deck in place, decide on one person who will share the screen and move through everyone’s slide. If your web conferencing tool has a remote-control feature, then that’s even better. This way, the speaker who is presenting the virtual presentation will be able to take control of the shared screen and move the presentation slides on time.

Invite a meeting moderator

Having a meeting moderator is a win for any virtual meeting or event. They greet the audience, set the beginning, and make sure everything is in place- keeping the audience hooked. A moderator steers the whole presentation. They keep an eye on the sequence of the speakers of the presentation by keeping a check on who is to speak, which context they will be talking about, and more. Moderators also act as a person between the audience and the speaker and help in initiating a discussion during the Q&A session.

Switch speakers every 5-7 minutes

With having multiple speakers during the virtual presentation, you can create a dynamic with your presentation that will set you apart and deliver your messaging in a well-defined manner. While presenting it is recommended that you switch the speakers as often as every 5-7 minutes. Listening to one person for a long time can become mundane and can even get tedious for your audience. If you switch speakers in the delivery of the presentation, the audience will be more engaged and their focus will not get deviated.

Have every speaker take part in the Q&A

While having a Q&A session at the end of your virtual meeting or event, have every speaker/presenter address the questions of the audience. This is the part for all the presenters as well as the moderator to shine. A great moderator will give every speaker a chance to address the queries of the audience. He will distribute the time between each speaker to answer the questions equally among the presenters. If out of all the speakers, only two people are answering questions, then it won’t lead to a great conversation.

Set up a communication channel

Agree and set up a communication channel wherein you as a meeting owner, your speakers and moderator are going to communicate during the live meeting. This will help you, speakers, and moderators to stay in sync with each other in case anything unexpected happens or you need to discuss any important pointer before the meeting. It can be a WhatsApp group, Slack channel, Messenger group chat, or any other communication channel that works best for the team.  Make sure everybody has access to it when you go live and the notifications are turned on for the chat. An additional tip, add your tech person into the group so that if there are any technical errors during the presentation, they can handle the situation and help out.

Have a dry run

Have a dry run before the final presentation. During the presentation, there are so many things that can go wrong. To avoid them and smooth all the hiccups, it is important to have a practice round. Bring together all the speakers, presenters, and moderators and run through the entire presentation. Check the presentation slides, sound, practice handovers, and align the presenters with the person who is the macro manager of the entire presentation deck. A dry run will give a chance to correct all the minor mistakes and will definitely save the team from meeting disasters.

Virtual presentation tools to make your presentation stand out

With pandemic, live presentations are almost cancelled and we have switched to presenting virtually. With this, virtual presentations have become common in the workplace than ever before. To help you create one, here are some virtual presentation tools at your disposal. These will make your presentation stand out and helps you to engage more with your audience.

Prezi Video

Prezi video is a virtual presentation tool that brings content to the screen. It helps in creating professional and modern looking presentations that are visually compelling and engaging. To create a presentation with Prezi, use Prezi’s video templates which are both free and paid. People who are looking for unique presentations to create engagement and stay connected to their virtual audience can create presentations using the templates. Try out Prezi for training presentations, sales pitch deck, webinar, virtual class, and more.


Otter is a tool that transcribes audio to text. It is a note-taking tool that enables virtual audiences to capture information without breaking focus during a virtual presentation. Run Otter in a virtual meeting to record the conversations of the audience. With this, you can create a written record of what your audience has said. Once you are done with the recording, Otter provides an automatic summary of the phrases and generates a nifty word cloud. The tool helps you to connect with more audience during the presentations. This can also be used during event presentations.


Creatopy is a tool that helps you to create animated GIFs for presentation slides, emails, banners, and more. To create GIFs, you can use a pre-designed template or start from scratch. Customize the text, pick your imagery, and text to create an interactive GIF for your presentation slides. You can create an animation that will pop up on your screen. With Creatopy’s drag-and-drop editor feature, creating a GIF doesn’t consume much time in making. Create professional interactive presentation designs in minutes.


The Docket is a workspace to collaboratively build meeting agendas and create reminders so that no pointer is left undiscussed in the virtual meeting. Docket being a shared workplace helps in keeping all the team members aligned and stay up to date on the workings and learnings. This tool can be used to organize a virtual presentation with a client or an internal stakeholder. You can even store notes on the presentation conversation with the audience. The Docket can be integrated on platforms including Google and Zoom. Get Docket to organize your meeting and team well.


Grain is a tool to record and share highlights of virtual meetings. The tool helps in keeping records and recapping them so that they can be viewed later after the meeting. With Grain, instead of reading or listening to the presentation, the team can focus on the highlights of the meeting. It is a very useful addition to virtual presentations especially when a team wants to see the highlights or other pointers post the presentation. You can send your audience the highlights of the major parts of your presentation via Grain.


Krisp is a noise-cancelling tool. It is used to improve the audio quality of virtual presentations, conferences, communication app, videos, and more. All you have to do is, turn it on and remove background noise from yourself and other people who are present in the meeting. Krisp is an easy and quick tool to set up and works with different type of headsets and microphones. So, whenever you are presenting from a shared space, try Krisp.

Best multi touch presentation tools in the market

Why presentations? There can be different purposes for creating presentations such as learning, promotion, conferences, or imparting ideas. But with the advent of the internet, interactive content has overpowered traditional presentations. To stand apart, it’s imperative to create content that creates a conversation between you and your audience. Here are the best interactive multi touch presentation tools with which you can create and deliver captivating presentations.

iSpring Suite Max

iSpring Suite Max is a tool designed for fast course authoring and collaborative e-projects. With this tool, you can create e-courses, assessments, dialogue, screencasts, video lectures, and simulations. You can create a presentation from scratch or even use an existing one. For making it visually engaging, you can create an interactive multi touch presentation. Creating interactive courses on iSpring Suite Max in less time is much easier with the content library. This library contains over 68,000 eLearning assets that include ready-made templates, background, icons, and characters.
To use iSpring Suite, you don’t need to be tech-savvy. Once the program is installed in your system, you will see the iSpring Suite tab on the PowerPoint ribbon. This will provide quick access to all the features.
The tool is suitable for small and medium businesses and companies dealing with employees, partners, and customer training.


The information we present has changed over the years. A simple PowerPoint presentation is not sufficient as we require to share dashboards, data, documents, web content, and a myriad of different file formats. So, if you are wasting your time switching between media, trying to share content, connecting and sharing with remote employees, arranging information, and more; Vizetto is the solution. This tool helps to save time and results in direct efficiency for the team.
The simple presentation lacks visual dynamics and engagement hence making it hard for the audience to focus. Also, with linear presentation slides, it gets difficult to switch between types of content. With Vizetto’s Reactiv SUITE you can control your presence and make an impression. It is a digital workspace where multimedia content can be displayed, organized, compared, and annotated. With this, break out of o=your linear slide and present information in an engaging manner.


TotApp is used for creating multi touch presentations. With the robust process, the tool quickly turns plain content into interactive content. The multi touch content includes multimedia content (images, videos, PDF files, web content, maps, social networks, and more), sliding, pinching.
With no programming skills required, you can simply upload and get the output. TotApp works without any internet connection. This is because each device has its content installed with which the changes can be done remotely.
With TotApp you can create high impact multi touch presentations in an easy and fast way without knowing any programming languages.

Tango Elite

Tango Elite is a dynamic tool designed to revolutionize the way touch screens are used in presentations. It transforms multi-touch table into a powerful presentation tool. It supports several types of media including pictures, videos, movies, animation, PDF files, Word documents, PowerPoint presentation and more which can be imported in a matter of seconds.
All you need to do with seamless and responsive navigation, is ‘drag and drop’ content from the web. Your resources will then present a visually stimulating presentation. Tango Elite tool was designed for use with large format LED touchscreens. With this, there are no fiddly buttons, toolbars, and pop menus that normally require a stylus or pen. Simply use the screen on a tablet, smartphone, or any other multi-touch device to ‘drag and drop’, ‘resize’, ‘rotate and annotate’, ‘pinch and grab’.


spinTouch helps brands communicate through immersive storytelling. With interactive application development and hardware integration, it offers a comprehensive solution for interactive marketing. With spinTouch’s myShowcase touch presentation software, it provides a hands-on interactive experience with content and message.
The audience enjoys discovering messages in a large touch screen experience rather than a standard touch monitor. With this software tool, turn your old content, brochures, websites, and infographics into interactive presentations. The intuitive screen allows the audience to interact and engage with your presentation.
With myShowcase create multi-touch presentation in minutes. It has an advanced UI/UX custom look and feel and here you can upload 100’s of HD pictures, videos, and text. You can create a fully interactive project without having to deal with coding and complex software. The presentations are ideal for large format displays, interactive kiosks, touch tables, and tablets.

Live poll ideas for your next PowerPoint presentation

Polls allow you to collect non-verbal responses from your audience in real-time. This creates more engagement especially when you are presenting online. With polls, you will learn more about your audience and will be able to gather insights and ideas leading to productive and meaningful discussion. Here are some live poll ideas for your next PowerPoint presentation.

Interactive icebreaker

Starting your meeting with a poll question will help you to involve with your team in a conversation from the beginning. This will you will show that it’s not just about the presentation but making conversation. You will let the audience know that their inputs matter and their insights, ideas, and thoughts will be taken care of during the presentation.

Some examples of interactive icebreakers are:

  • On a scale of 1-10, how excited are you after our last all-hands meeting?
  • How was the last week for you, tell in one word?
  • Any highlights from the last week?
  • On a scale of 1-10, how excited are you after our last all-hands meeting?
  • If given a chance to praise someone’s work, who will that be?

Get suggestions from your team

From planning company strategy to setting team goals, project plans, and more- It’s important to know whether your team understand the expectations and future scope or not. Only then you will be able to align everything and make sure that the team is rowing in the same direction.

With live polls, the team can easily share their thoughts and ideas. And with this idea, since the responses in polls are anonymous, the team members will be honest. It will help you to know the real issues hence proving the team a safe space to share their thoughts.

Some examples of interactive icebreakers are:

  • On a scale of 1-10 how defined is our strategy for you?
  • Any suggestions from your end that we can add to our plan?


Involve everyone in the decision making

Having final decision making on a virtual call can be cumbersome. Some people speak over their teammates while some interrupt, and some face other technical or non-technical issues in expressing and speaking their opinion.

If the options are clear and you can’t agree on which direction to take, go for a live poll. It will give an equal chance to everyone to have a say in the decision-making process. Let them vote and take their decision. It’s more efficient and politically neutral. Each vote is anonymous and can give a conclusive decision.


Polls can be used to brainstorm the options and priorities. This way it will allow the people to vote for the most impactful one. During the presentation, give your audience the time to think about the project and how it will help the team to achieve the goals. By entering the results in the poll, more ideas come in. After you receive the results review them and discuss them with the team.

Collecting insights from the team for a discussion

Discussing the project and the action plan with your team will help you to stay on the same page. Here are some questions you can ask from your team with live polls:

  • On a scale of 1-5, how confident are you achieving the project deadline?
  • Do you think there are any roadblocks?

Such questions work as springboards to start a discussion with the audience. Once the responses are recorded, review them and encourage the audience to share their thoughts and discuss.

Address team questions

Now that you are done presenting, it’s time for question and answer. Address the questions and concerns of your team especially after important strategy and planning meetings. Adding an interactive question and answer slide to the end of the presentation in the form of a poll will enable your team to anonymously answer to them.

Add a quiz to your PowerPoint presentation

Adding an interactive quiz to your PowerPoint presentation will make it more engaging. Create a quiz inside the presentation deck in the form of a poll. Some examples of quizzes that we can have in our presentation are:

  • Business quiz:

This quiz can be on the numbers relating to sales, sign-ups, targets achieved, and more.

  • Know your teammates:

This quiz will help to bond with teammates even when everyone is working remotely.

Considerations for making a presentation for Global audience

Two colleagues, Rushika and Samaira, set off on the journey to represent their company in two different countries. Samaira went to Japan, whereas Rushika proceeded to England. Before getting off the ground, they thoroughly researched the business cultures in the respective countries.

Samaira realized that stories have to be an integral part of her presentation. She has to be extra careful while making jokes if she decides to add humour at all since the Japanese are not very comfortable with jokes in a formal setting. Post-presentation material always earns respect from them. While handing out anything, it has to be given using both hands as a sign of respect. They are high on facts and data; she had to double-check her stats.

On the other hand, Rushika relied heavily on sarcastic humour to make her presentation engrossing. Prior to the presentation, she provided an agenda so that the audience knows what to expect. She also used some very common British phrases while speaking as the British are very particular about the use of language.

Given the method of preparation, both Samaira and Rushika aced their presentations. Now imagine if they exchanged positions. The presentations would have ended in disaster, isn’t it? This tells us how important it is to customize the presentation for the audience. Global presentations are quite different from the regular ones that you give in front of the company stakeholders or fellow employees. Here are some valuable global audience presentation tips that will save the day.

Figure out some appropriate icebreakers

When you meet new people, there is always an awkward tension between you and them. If you manage to get them comfortable in the very beginning, you win. To shake off the awkwardness, try the following global audience presentation tips icebreakers:

  • Greet them in their language:

One of the best ways to connect with a foreign audience is to greet them in their native language. Make sure to pronounce the words right. Use the correct gestures along with the words. For instance, bowing in Japan and joining hands in India is part of the greeting tradition.

  • Ask a question:

You can start by asking a question like, “Do you think robots will take over the earth one day?” Get them to think and you will feel at ease with them. Or you could rather ask a rhetorical question like, “How do you expect to succeed in life with your current lifestyle?”

  • Make a funny statement:

Now, this could be a little tricky to pull off. First, everyone’s perception of comedy is different. Second, you risk making derogatory remarks. Third, not everyone finds humour professional. If you want to use humour as a weapon anyway, confirm from a resident if it is fine to say such a statement or not. Go for the safe humour –“Why is the weather so cool today? Is it because I am here?”

Get your presentation translated

If you are going to one of the non-English speaking countries, translating your presentation in their native language is advisable. You can provide the subtitles on the slides. Prepare yourself in a way that if a translator needs to interrupt you during the speech, you don’t get baffled and ruin everything. Keep the tempo of your speech moderate. If you speak too fast, the translator won’t be able to match the pace. If you speak too slowly, a lot of time would be wasted and the audience will be bummed out.

Acquaint yourself with their culture

To avoid the embarrassment of saying or doing something offensive, you need some knowledge about their culture, values and customs. Let’s divide the audience into two types and see how to handle both of them:

    1. The homogenous audience consisting of people from the same cultural background

In the case of Samaira and Rushika, both knew that the majority of their audience would be of the same ethnicity. It is easy to deal with a homogenous audience for several reasons. You can get yourself to assimilate by learning what triggers them or pleases them. If your native language is the same as theirs, you can even adjust your accent in a way that makes understanding easier. (An American while catering to Australian audiences might use an Australian accent and vice-versa). To give you an idea, Cambodia is a collective society. If you make your point by expressing collective concern for the community, you can easily get them on board with you.

    1. The heterogeneous audience comprising a mixed culture

There is only so much that you can learn about varied cultures. But there are certain things which are revered in every culture such as humility, punctuality, politeness, smiling face and so on. Human beings are driven by emotion. So no matter the class, creed, ethnicity or race, it is possible to talk to them through emotional expression. Other than that, you can inculcate the following methods of nonverbal communication as global audience presentation tips:

    • Make consistent eye contact with everyone
    • Move across the stage and among the audience if you can. But do not invade anybody’s personal space as it is considered rude in some societies.
    • Use dramatic tone while speaking. The pitch, the quality, and the clarity of your voice make a measurable impact.
    • Make use of gestures to demonstrate something.
    • Emphasize the important details. Repeat significant sentences.

To be formal, or not to be, that is the question!

These days, wearing a black formal suit to the meetings and conferences is a new trend. But is it accepted globally? In some cultures, a black suit with a white shirt and black tie is worn at funerals. In some nations, women wearing knee-length skirts are looked down upon. Thus, dressing modestly in a culture-appropriate manner is vital. Remember how Steve Jobs used to make a statement with turtle-neck shirts? His casual appearance was one thing that elevated his personality considerably. Find your signature style and wear it confidently. No matter if you wear formal or informal; as long as you don’t show too much skin, keep accessories minimal and wear a nicely fit outfit, you are good to go.

The above global audience presentation tips are convenient and handy. It is never easy to express yourself in cross-cultural encounters. With a fitting amount of faith and practice, you can muster up enough courage to strike a chord with the audience.

Taking a decision on color palette for virtual presentation

Did you know that every person perceives colors differently? The color of the chair that you see in front of you might not be the same color that your friend sees. For some, the color blue arises the emotions of tranquility and serenity, while in others it may invoke feelings of depression and isolation. Cyanophobic people are terrorized at the very sight of blue color. This is how immensely mysterious is the world of colors! And that is why it is so significant to pay attention while choosing the color palette for virtual presentation, where visuals are very much the only instrument to be effectual.

Virtual presentations are presented over video conference call when the attendees cannot meet up in real. Given the circumstances, it is mandatory to observe social distancing to curb the widespread of novel corona virus. Since you know that your subconscious associates certain emotions with certain colors, you can use this fact to enhance the overall appeal of your virtual presentation. So let’s dive into the basics of choosing a color palette for your next presentation:

Try to understand the audience

Before giving any presentation, you must know the kind of audience you are dealing with. It includes their age group, class, gender, cultural preferences, financial status, and so on. For instance, if your target audience comprises kids, colors like orange and green that stand for warmth, fun, and growth are recommended. Ever wondered why major fast-food chains mostly use yellow and red color in their logos? This is because the combination of these two colors is known to stimulate hunger.

However, in the case of corporate presentations, you might have to correspond to the brand guidelines. If your brand follows a particular color theme, you need to inculcate that in your presentation. In such a scenario, customizing it according to the audience is irrelevant.

Contrasting is imperative

In the color palette for virtual presentation, contrast holds great importance. How to create contrast in presentations? The classical light and dark method is the easiest way to do so. If you are using a light color for texts, graphics, and icons, then use dark color for the background and vice-versa.

The other viable method is to use the combination of warm colors (reds, yellows, oranges) and cool colors (blues, greens, violets). The colors that appear opposite to each other on Isaac Newton’s color wheel are complementing colors. They are ideal to be paired with one another to form a decent contrasting effect.

Word of caution: Avoid using solely white and black colors. According to psychologists, human beings tend to remember the information presented in color better than that presented in black-and-white combination.

Use tints, tones, and shades instead of pure hues

You all must have read about primary, secondary, and tertiary colors in high school. Generally, primary colors are called pure hues, but in the context of the level of saturation, secondary and tertiary colors can also be considered pure hues. In other words, they are all highly saturated and vivid colors. Now, there are three magic colors that are mixed with pure hues to obtain composite colors.

  • Tints:

Tint is acquired by adding white to the pure hue. For obvious reasons, it is lighter than the pure hue.

  • Tones:

The color grey is added to a pure hue in order to get a tone. Tones are generally less saturated and lustrous than the pure hue.

  • Shades:

Shades are obtained when a pure hue is mixed with black. Adding black gives them a darker and shadier look.

Tints, tones, and shades are used instead of saturated colors as they are easy on the eyes. In the last two-three years, pastel colors have been in vogue. (Pastel colors are the more diluted form of tints in which a considerable amount of white is added to get a pale and subtle pigmentation).

Additional tip: Some people are color deficient, i.e., they are unable to distinguish one shade from the other. Most commonly, the shades of red and green are difficult for them to decipher. So avoid using them together.

Play safe with Monochromes

You can form a color palette for virtual presentation using tints, tones and shades of the same hue. Monochromes provide uniformity to the slide; it looks like there enough space on the screen. If you don’t want to experiment, monochromes can be your go-to option. The best part about monochromes is that details can be accentuated effortlessly. Minimalist color scheme expresses sheer elegance.

Determine the kind of emotion you want to stir up

Suppose you are having a bad day. You take one stroll in a garden made of artificial plants and vines. You will instantly feel better. How could this be possible when the garden is not even natural? The reason is that our brain has associated peace with the color green. Similarly, if you manage to stir up the right kind of emotion in the audience using an appropriate color scheme, you win. If you want to evoke fear, use red. Green could also help cause disgust. For kindling hope, yellow is the most fitting

That famous 60-30-10 rule

Interior designers have been using the 60-30-10 rule while choosing perfect color schemes. Lately, this rule has taken root in the presentation industry as well. Ideally, three pigments should be used in a slide. The main color should take up 60 percent of the total space (in the background) of the slide. 30 percent of this space must be covered by the secondary color that comprises shapes and texts. The rest 10 percent is to be filled by the accent color which is used for the intricate elements.

Nonetheless, selecting a perfect color palette could be a hard nut to crack. Several tools can assist you in the process. Adobe Color CC, Color Scheme Designer, Paletton, and DeGraeve are some such tools. Wassily Kandinsky once said, “Color is a power which directly influences the soul.” Keeping that in mind, use your presentation to transform people, influence their decisions and broaden their vision.

How to make your presentation accessible to everyone?

Mukesh had a hard time dealing with the fact that his presentation, which he spent multiple days and nights on, was doomed. “Use larger headings the next time”, he made a mental note. People in the back row kept chattering with each other, paying no attention to him. They could neither see the screen nor hear him properly. He was heartbroken as all his effort went in vain.

What happened to Mukesh could happen to anybody. Besides, have you ever thought that there could be people with visual or hearing impairment in your audience? How do you suppose to connect to them? If you do not want your presentation to go south, you have to make it accessible to each person in the audience. Let’s dig deep into how you can make it more graspable and audience-friendly:

For blind or partially blind people:

Some people are not blessed with the gift of vision. So, it makes sense to start with how to make presentations accessible to them. You can easily improvise the presentation in a way that suits them.

    • Use alt text for images, graphics, tables, and other visuals

When an image or any visual is not visible, alt text is provided to describe the image. It is especially useful to those who cannot visually identify an image, graphic, or table. Make sure to write a clear and elaborate description. Usually, it ends in one or two sentences.

    • Try to repeat important points on the slide

For those who have sight issues and those who cannot view the screen from their seats, it is imperative to repeat the important information verbally as well. Moreover, it helps them to retain the information for a long time.

    • Use contrast carefully

To make it easier for color deficient people, use color contrasts carefully. Avoid using too many colors; stick to 2-3 colors to maintain the aesthetics. Use a grayscale filter often in the slides. Considering how common the “red-green” color vision deficiency is, avoid this particular combination while designing your presentation.

    • Provide screen recorders

As the name suggests, the function of screen readers is to read whatever is there on the screen. It is a utility software designed especially for visually impaired people. They perceive data through audio reception.

For those with auditory impairment

Hearing loss is a common disability that affects more than 5% of people in the world. If you include the following practices in your next presentation, those who are hard of hearing will thank you for it:

    • Put closed captions below the video

If your presentation features a video that involves dialogue, don’t forget to add subtitles to it. Closed captions not only help folks with hearing disabilities but also those who don’t understand the accent in the video very well.

    • Enable sign language

Suppose you are presenting to an audience that majorly comprises hearing-impaired individuals. Apart from using enticing visuals, consider hiring a sign-language expert to translate your words to the audience. The alternative could be to show a video that presents the information in sign language.

    • Provide assistive listening devices

If possible, try providing Assistive Listening Devices (ALDs) to them. They are sort of amplifiers that increase the intensity and quality of the sound. They can help those who are not stone deaf since the sound produced by ALDs is distinct. It gives the impression that the sound is somewhere close.

Some general practices:

    • Employ complex fonts to increase attention span

Yes, you heard right. Not simple, but complex fonts are a better option if you want your audience to concentrate. If only Mukesh knew this trick! According to studies, text that is difficult to read is easy to remember. This may sound counter-intuitive but when something is complex, full attention is required to comprehend it. If the audience is deliberately paying attention, there is a high chance that no piece of information will go without being noticed. It is a surefire way to curb distractions.

    • Create your presentation in multiple formats

The key to making your presentation more accessible is to create multiple formatted versions of it. Form a readable pdf of your PowerPoint presentation. You can also create a mobile-responsive version of the presentation so that it could be accessed from a phone screen or a tablet screen.

As mentioned earlier, there are people with disabilities. So, you may as well create separate video formats of your presentation for them.

    • Everyone appreciates extra material

After the presentation, it is highly recommended to supply handouts with a synopsis of your presentation. In case somebody missed a point while It is a great way to ensure that people still have access to your presentation after they have left. If you also email the soft copy, so much the better.

    • Make use of symbols to highlight

For emphasis on a certain word or graphic, you can make use of symbols instead of using color-coded highlights. The symbol can be as simple as a horizontal line below the text, a rectangle, or an oval-shaped structure around the object.

    • People have a fondness for large titles

The first thing is to give each slide a title; preferably, no slide should be without a title. Now, these titles must be written in big, bold fonts. As long as the size of the text is large, everyone in the conference room can read and understand it.

For someone who leaves no stone unturned in preparing for the presentation, it is a heartily desire to reach out to as many people as possible. The above-given solutions are viable for large-scale presentations. Along with these solutions, excellent delivery and fine communication skills go a long way towards accomplishing what you desire.