Category Archive: Thought Leadership

How Event Professionals Can Lead a Stress Free Life?

How Event Professionals Can Lead a Stress Free Life?

Did you know Event Coordination has been listed in the top five most stressful jobs in 2017? A recent survey also revealed that 71% event professionals felt that their colleagues are suffering from stress. While it’s easy to tell them not to be stressful, it’s way harder when you’re in their shoes. There’s nothing much you can do when you are doing late nights for five days straight planning for a huge event by a hot shot client. A lot is at stake and a small slip-up can jeopardise the success of your event as well as your job. However, smart measures when taken in the right spirit to manage your time/schedule and prioritise your tasks, can help you get sorted, minimise the likelihood of errors and stay stress free!

9 Measures Event Professionals Can Take to Live Stress Free

1. Outsourcing tasks which are beyond their capacity

Mixed race secretary working in modern office in skyscraper, sticking adhesive notes with tasks on window. The girl feels stressed and overwhelmed

Sometimes, we are involved in the success of an event so passionately that we tend to overburden ourselves with tasks that can also be managed by others. Either because we don’t want to risk it to leave the job to another person or we are too engrossed to even check if we’re the truly the right person for this task. So, list down the to-do tasks, and check which of them can be handled in a better way by another professional. The answer is simple: OUTSOURCE.

2. Developing a closely knit team of subject matter experts

Teamwork Together Professional Occupation Concept

Two minds are always better than one. Create a team of subject matter experts on different aspects of your event, who can give their useful inputs to make the event a success. Foster collaboration and work towards a common goal – the event. After all, teams work in teamwork!

3. Using technology to your advantage

Hand holding using smartphone in a technology meeting

There are so many tools available that not only help you manage time, but also create to do lists and tick off tasks when done! Create collaborative Google drive excels and WhatsApp Groups to keep the team on track with all the updates. Also, personal time management tools and note-taking apps like Evernote and Asana are also great to ensure that nothing slips between the cracks!

4. Creating personal deadlines

Rather than getting bogged down by deadlines, stay a step ahead, plan head and create your own personal deadline which is way earlier than your stipulated time. This is the best way to reduce the stress of having ticking bombs in your head. When you’re already ahead of time, who cares about stupid deadlines, right?

5. Decentralizing management

Fight your urge to get into the details of everything. We know you love your job, and want everything to be perfect. But sometimes, it’s smarter to just take a step back and let others do what they’re supposed to do. Avoid getting into everything and let the Subject Matter Experts lead the show. Trust your co-workers, and trust us, it’s better that way. Not just for the event but also for the sanity of your own mind.

6. Automating mundane and repetitive tasks

Nowadays, there is an app for everything. Also, there are systems with which you can integrate the data from different teams and reduce repetitive tasks that completely drain you. For example, you could sync your event data with sales data, so that it helps automate things that needn’t be on your task list every day. This will save you a whole lot of time to be spent on more important and creative tasks.

7. Adopting a solution-centric approach instead of makeshift arrangements

Always have a Plan B, a contingency plan. Don’t wait for the calamity to strike and run in different directions to save the day. Instead, have a solution-centric approach well laid out in advance so that you can avoid the last minute drama and chaos.

8. Mentoring your juniors

It’s always a wise move to mentor your juniors to be as good a taskmaster as you are! It will take so much load off your back and will also give your subordinates the chance to learn and grow. They will not only respect you more for this, but also will do their best to impress you. So it’s a win-win for all. But make sure that you train them with clearly instructed broken down task lists, so that nothing goes wrong because of a communication glitch.
These simple strategies can help you keep calm and carry on. So don’t let stress get the best of you and have fun while you work.

Great Presentations Make Great Leaders

What did Winston Churchill, Mahatma Gandhi, Nelson Mandela, Steve Jobs and Martin Luther King, Jr. have in common? Besides being great leaders in their chosen fields, these men were able to stand up in front of an audience and deliver inspiring messages that moved the world. Every leader, from business, religious, political or social world, needs to harness their presentation skills to win their followers. After all, the success of a presentation is not merely measured by the knowledge that is imparted but by what the listeners take back with them.

Why Great Leadership Requires Great Presentations

1)  To demonstrate clarity of thoughts – Leaders need to present their thoughts to people. A good and planned presentation helps in demonstrating the clarity of thoughts by carefully crafting the message which is tailored for the audience.

2)  To avoid mistakes – Under-prepared presentations can often lead to several information gaps or mislead the audience. This defeats the very purpose of the presentation and evokes distrust among the followers.

3)  To catch attention – Event participants hear hundreds of speakers every year so catching their attention is not only difficult but also requires huge efforts. A good presentation can make a lot of difference to their expectations.

4)  To translate a vision into an action – Leaders speak to persuade their followers and they often wish to get their ideas to life by doing so. Persuading someone into action only with words is a long shot. Thus, a visualization of those words through powerful presentation can develop a shared vision.

5)  To motivate and inspire – Leaders want people who believe in them and carry their message to the world. This can only happen if people are motivated and inspired. A lackluster presentation dampens people’s expectations and also shakes their trust in the speaker.

6)  To attract followers – Awe-inspiring presentations strengthen the faith in loyal followers and attract new ones. Leaders can use their magnetism to deliver impressive presentations to bring in more audience.

7)  To create a positive audience experience – When the audience witnesses a good presentation which is designed specifically for them, they are overwhelmed with the feeling of being given importance. This creates a positive response and connects an audience to the speaker.

8)  To showcase their own unique style – A unique presentation delivery style makes a leader stand apart from the rest of the herd. It creates a distinguished identity for the leader and the followers relate to it.

9)  To manage time well – One has to deliver the message clearly and in less time. People lose interest in lengthy discourse and the whole essence of the presentation is lost. Experienced leaders realize the importance of time, thereby, communicating effectively and faster through high impact presentations.

10) To enhance their public image – People are influenced by impactful presentations which create a positive opinion about the speakers. This greatly enhances the public image of leaders, giving them a winning edge over their competitors.

Since presentation can make or break a leader’s career, it would be critical to rely on a trusted presentation design agency that has a thorough understanding of the task at hand. The presentation skills combined with the services of a professional presentation consultancy can assist leaders to achieve their specific goals.

Easy ways to avoid “Death by PowerPoint”

PowerPoint is undoubtedly one of the greatest tools for presentation. But too much dependency can put the audience to sleep. Using 42 PowerPoint slides in comic sans will only inspire mockery than awe. The problem is we have this tendency to think “‘I’ll start vomiting information I found on internet through 25 slides.” Now a day everyone is so sick of these types of presentations. A killer PowerPoint is a must but one must also prepare how he’s going to deliver his message. Story telling can be a big help on this. Many of the top presentation gurus advocate judiciously limiting the role of PowerPoint. Starting the presentation with a story keeps the audience involved.

So prior to using it, here are some important things to consider:

Use eye-catcher templates

Visuals are processed 60,000 times faster in the brain than text. This means your presentation must be very beautiful to look at. Make it more captive by following these easy tips

  • Find some high visual PowerPoint templates, if not in internet then go through inkppt. There is a plethora of captivating templates. Always try to avoid stock templates.

  • Use pictures and graphics very wisely. After all, we all know that a picture’s worth a thousand words. Images can draw attention to important elements in a presentation.

  • Using a simple & bold text will enhance the legibility of your presentation.

  • One more thing is, use transitions carefully. Dissolve is the good one to consider.

Make presentation interactive

It’s boring to sit long hours through a presentation listening to the dry content that’s delivered. Having audience interaction makes our presentation more interesting and easier on everyone. When people have something to say then they can relate more and be more attentive also. Providing them this opportunity will make your presentation a great success. If you’re looking for ways to make your next presentation a lively one then try these ideas:

  • Assign light reading to create audience engagement before you even meet. So you don’t have to spend time clarifying basic ideas and can discuss higher level topics during your talk. Get people thinking and talking before you say your first word.

  • Also do a lot of group exercises and reflection time.

  • Just make sure the audience participation makes sense. Audience participation should never be just for the sake of it.

  • Get people’s opinion.

The art of delivering it all

So PowerPoint can be annoying & drab but clearly it works if the message is being delivered properly. Till now we have discussed how we can make our presentation visually appealing and make it more interesting. But the way of delivering the presentation is far more important, so here are some hints on how to connect with audience in a better way and deliver the message effectively

  • People rely a lot on beautiful graphics and design that they overlook the importance of storytelling part. But a story takes all the senseless data that the world provides and turns it into something meaningful. So prepare better capture your audience with meaningful anecdotes & stories.

  • Cut out any jargon or acronyms that only make sense to management accountants. It is important to simplify, clarify, and repeat. Then check understanding of the audience.

  • A good idea to establish a connection from the start, use humor or a joke to make people smile; use a short piece of music, video, or a bold image to set the tone of the presentation; or perhaps ask a question.

  • When creating your slides, remember that less is more. Strip out anything people don’t need to know to understand the main point – you’re not there to prove that you have done all the research.

To really hone your presentation skills, ask for, and learn from, feedback from colleagues or the clients to whom you’re presenting. Ask them if it was useful for them, what they were expecting. It’ll give you the indications of improvement and help you a lot in long run.

These easy tips will surely help you a lot to avoid death by PowerPoint. The key is to mix things up and make it convenient & interesting for people.

Written By: Srijaa Datta

Importance of Presentation in Magic

Magic is something that everyone loves whether it is on silver screen as our favourite Harry Potter or it is the legendary works of Mr P.C. Sarkar. Magic brings out our inner fantasies in the form of seeing something unbelievable happening. But what is Magic? Is it all about having some kind of supernatural power to perform uncanny acts or one needs to really go to some special school like Hogwarts to master it?

In reality, Magic is nothing but an art itself which one can learn by reading, watching or listening (provided ample practice, hard work and dedication of course!). But what sets apart a great magician from an okay-ish magician? Is it the tricks? The instruments? Or is it just about luck? Well, the answer lies in something else. It is all about creating the perfect illusion.

Now the next question that comes to your mind is, “How can I create perfect illusion?”. For that you must remember few key points:

Psychology is important

The first key to success is accepting the fact that your audience is no fool. They know that you are no wizard, yet they come to you, they believe in your magic. So your movements should be motivated by audience’s point of view. If you can have an excellent understanding of what your audience is expecting and present your performance based on that, it will become much more easier for you to convince them. If you can really interact with them on stage, as spectators they will focus more on your story-telling rather than what you are actually doing with your hands. So, build a story around each of your tricks!!

Illusion is all about presentation

Another important quality of a great magician is his presentation skills. Sometimes, the trick may be very simple (for example: a trick with cards, which is basically based on statistics of probability) can catch the attention of your audience if you present it well. It is very essential to connect to the audience. Make eye contact, talk to them, and make them involved in your act. Being a magician is not about performing magic, at the same time you should be able to stir the emotional response in your audience. Develop your persona. Create your Unique Selling Proposition (USP) and build your performance on it. It will distinguish you from others.

Build confidence

You should be confident on stage. If you appear relaxed and can laugh off your small mistakes, it will help in building relationship with your audience, presentation will be smoother. It is not possible for anybody to anticipate everything that could go wrong on stage. So it is utterly necessary to prepare yourself about the aftermath of any pitfall. It will only happen when you perform enough in front of public and be comfortable with them as well as with yourself. This requires a lot of practice as well as guts to pick yourself up after things went wrong. But remember, it is necessary to fail before you succeed. So, learn from your mistakes, improve your performance next time.

Similarly, whenever you are on stage, giving a presentation (be it on any topic), you are no less than a magician. You must create a perfect picture before them, make them involved in the topic. It is your responsibility to create the illusion every time with your words, with your power point slides. When you make a presentation, your first priority should be your audience. Presentation should be simple, clear, at the same time it must create an impression in their mind. In today’s tech savvy era, we have many tools to make our presentation better (for example, slide templates, videos etc.). Just like a magic trick, you should know your subject well. To become a good presenter, it requires lots of effort, practice and dedication. Be comfortable with being on stage and always remember: It’s your show. You are the illusionist. So only you hold the key to a successful presentation.

Written by: Sudeshna Roy

Kill the Fear of Public Speaking

Palms get sweaty. Stomach turns into knots. Voice chokes. Heart starts racing. All this chaos happens in the little time we travel from our respective seats to the podium!! If given a chance, we generally avoid public speaking. There is an enormous fear of public speaking, as the idea of speaking in front of a large audience scares the day lights out of us! Are we alone in our quests for confidence or are there examples in history, old and new that we can derive inspiration from?

Did you know that the Fuhrer was known for offering a weak handshake with “moist and clammy” palms and was awkward at making small talk? Yes we are talking about Hitler! Yet he led a whole nation to war, under his commanding voice. The awkward young man became the confident Nazi leader with constant effort, by working through sleepless nights to overcome shyness and doubt; by editing his speeches and rehearsing them over & over again.

The interesting fact about Winston Churchill is everyone thought that he was a gifted orator but he wasn’t, all he did was immense preparation. He wasn’t a natural speaker. Similarly across the Atlantic, the former US president John F. Kennedy is still remembered & admired 50 years later after his death only because of his famous inaugural address. Like other great orators- including Winston Churchill before him & Barack Obama since then- he was someone who took word-craft very seriously.

Demosthenes was an expert orator who lived in Athens (Greece) from 384 B.C to 322 B.C. When he was young, he designed a series of exercises to help him with his oratory skills. He practiced talking with a mouth full of pebbles, to overcome stammering. He also practiced reciting while running uphill and speaking in the roar of the ocean waves to improve his voice projection.

Speakers like the ones mentioned above and others such as Steve Jobs, Shashi Tharoor, Narendra Modi etc are not gifted by birth, but gifted by practice. Below we discuss the ideal steps to follow, in becoming a badass speaker on any platform!!

Understand your fear

Start with journalling your thought process in a book or a diary and try to understand why are you scared of public speaking? After rationalizing your fear by writing it down, find ways of calming yourselves down that work every time. For eg: Drinking half a glass of water, listening to a particular song, talking to some particular person etc. Watch videos of good public speakers from time to time to understand how fears are overcome and masses pleased while speaking.

Have a great script

A successful public speaker needs good content to capture the attention of his audience. You should choose a preferred structure and follow it every time thereafter to bring consistency any reduce any self-anxiety. One more key point to remember is, your content should be more EQ (emotional quotient) focussed and less IQ (Intelligent Quotient) focussed as audiences are always intrigued by intellect but moved and won over by powerful emotion.  Below, we present an example of an ideal speech layout:

Introduction- Precise and interesting speech introduction to garner the attention and create anticipation

Main topic 1– Introduction and explanation of the primary (main) topic.

Elaboration 1– Extend the topic with further depth analysis
Example 1- Use some personal/common anecdotes to give the speech a unique edge.

Main topic 2– Introduction & brief explanation of secondary topic

Elaboration 2- Extend the topic further by adding humour, information or topic related banter (addition of humour or banter to keep people interested during a long speech)

Example 2- Use some personal/common anecdotes to keep the speech interesting

Compile Together – Explain a small tertiary topic (If any). Then compile the information from the above main topics to create a concise end paragraph. This paragraph should include the key actionable, the key take away points and personal experiences derived from the topics

Conclusion- End with as much emotional and personal touch as you can, but always keep it concise

Audiences expect two things from a speaker: A path and a destination. They want to know where you’re going and why. As you write and revise, focus on structuring and simplifying. In addition to that, to prepare yourself for impromptu talks on random topics, try this exercise- Anytime you see a picture, try describing it. Next time, describe it with a little more detail, then the next time try building a story around it. Try this exercise a couple of times and we guarantee, it will work wonders for your oratory skills.


The greatest tool of a speaker is his voice; it is the voice which moves a nation to tears and a population to revolt. Below we present some points to help you with your voice:

  • Learn and adopt any simple breathing exercise form YouTube

  • Learn the ideal way of pronouncing words and the ideal amount of open mouth, teeth, tongue and nasal quality required in mouthing words

  • Learn how to position yourself properly distant or close to the mike depending on what you are conveying

  • Learn how and when to take pauses while speaking to give the audience time to think and ponder on what was said before and what will come after

  • Reading newspaper or a book aloud (for 15 to 20 minutes daily) also helps in improving voice modulation

Take the leap

All said and done, be ready to take the leap whenever called upon or by self-initiative; be it debates, jam presentations, talks or symposiums. Try to attract people with your views and opinions, respond positively, accept and analyse the audience feedback. Feedback (negative or positive) is vital for progress. For as they say, Practice will make a man perfect, but (studying) feedback and acting upon it might even make the man famous!!

Written By: Srijaa Datta

Edited By: Arnab Chakraborty

Present Better With These Easy Tips

Are you constantly trying to improve your presentation but have failed to do so?


Are you fed up of losing your audience at the first moment?

Its okay, we have all been there. Not to worry, Inkppt to the rescue 😉


Just keep reading and we will illustrate some very easy ways to hone your presentation skills and make them mind blowing.


We generally have a massive fear of presenting in front of an audience, but with proper guidance and practice, this fear can be annihilated. So get ready for an awesome sauce “future you” with these handy tips:




Appearance is extremely important when it comes to presentation. Visual aesthetics are vital to grab sustained attention. Think of it like: a Red Ferrari, a white Boeing Jet, a shiny silver Tissot watch, the appearance is the first thing that will grab eyeballs. Some tips for visual aesthetics:


  • Always Choose fonts based on the industry domain, for example: curve inspired ones for women accessory and bold lines for technology etc.

  • Always remember to use pastel and regular shades of colour that will not pinch the eyes on a bigger screen, for example: avoid bright yellow, fluorescent greens etc.

  • Avoid content clutter at all costs

  • Concise information with bullet points whenever possible

  • Use pie charts, bar graphs, diagrams wherever possible to reduce content and grab attention


Delivering the speech


Okay, here comes the tough part. Don’t sweat; you’re going to ace this too! To keep the audience interested, the first thing you need to sharpen is your wit. The foremost quality that a good presenter possesses is, he/she knows how to imbibe this wit in the information being presented. Here are some tips for becoming the next Steve Jobs:


  • Structure your speech into parts containing equal parts humour, sarcasm, information and serious confrontations with the audience to engage them

  • Never cram the content, improvise

  • Never read from your slides. Seriously a big No No!! You could alternatively point at a slide (say “as you can see….”) and continue

  • Sprinkle your words with metaphors, stories & examples to make your presence lively

  • Deliver everything with passion

  • Stand in front of the mirror and talk to yourself, notice how you smile, frown, show disagreement, acceptance. Weed out the expressions you believe are too loud and bold for an audience

  • Make crisp notes about the content in your slides, anticipate the questions that may come your way and write them down. That way you will never be caught off guard

  • Study the videos of seasoned orators like Mr Modi, Neil Grasse Tyson, Barack Obama etc. from YouTube


Voice projection


Another important part in presentation delivery that is highly neglected. Just picture this:

You’re attending a seminar and the presenter is speaking in a very dull & flat mono tone about a very interesting topic. Interestingly, you’ll fall asleep even before realizing the topic is interesting; )

Do you want that to happen to yourself too?  Noooooo way!!!!!

Some tips for getting that perfect voice throw to hypnotize the audience:


  • Understand the basics of voice projection. It neither means yelling neither using a deep baritone always, it simply means using your voice to guide viewer’s attention to your words

  • Avoid using flat monotone, modulate your voice to match the mood and environment

  • Keep a check on your pitch consistency while speaking, it should never be too high, if need arises it should be taken low (People trust and admire deep voices more. Think Amitabh Bachchan)

  • Watch videos at TED to access and analyse a library of celebrated speakers talking about everything under the Sun

  • Consider joining Toast Master; a great speech club for getting ample of practice and training.

  • Always remember, its not what you speak but how you speak that matters

  • Take a sip of water and hum a song before going on stage to keep your voice fresh , smooth and to prevent it from cracking




Content is king! If you want to be a great presenter you will have to sound like an expert in chosen particular field. It’s very essential to have a good content otherwise all the above steps will fail. Good speakers always try to keep a perfect balance between content and structure throughout the presentation. Always try to deliver a succinct & clear vision of your chosen topic and make it easy for audience to follow. Keep these tips in mind:


  • To the point information

  • Accurate data and graphs

  • Less readable more visual appeal

  • Just introduce the topics through written content, talk about them in detail

  • Keep the content flow systematic and structure consistent so that the audience get comfortable with the template and know what to expect in the next slide


Q & A


Lastly, here comes the Question Answer round, so if there’s a Q&A at the end of the presentation, and you are bombarded with questions, just relax. You have won the war already if people are interested enough to ask you questions. Follow these tips to ace this final frontier:


  • Repeat the question after hearing it in full or possibly rephrase the question in full as your opening statement in the reply

  • Take a moment in examining the question even if you have understood it already before answering, to allow the atmosphere to build up and to avoid incorrect interpretation

  • Politely apologize if you do not know the answer to the question ( people appreciate honesty on stage 😉 )

  • Always start answering by looking the concerned person in the eye and then looking at the whole audience to bring them all into the answer

Follow the tips presented above and you will successively improve in your presentation skills with each new presentation. These tips will train you to become a charismatic presenter and a killer orator. The words carried by the slides will impress the intellect the words carried by your voice will impress the heart.


Conceptualized and Written by: Srijaa Datta

Edited by: Arnab Chakraborty

Killer Presenters unite multiple arts

We are often fascinated by seeing some of the world’s most iconic presenters everyday and what we do not realise is how do they manage to deliver the same amazing experience every time. This is not an art alone instead its a series of art fitted together to design a carefully crafted technique. In my five years of experience with presentation designs and delivery, i have noticed hundreds of speakers share their part of the story with the world.

I tried understanding their styles, key tricks, tips and methodologies and have been successful in compiling the vital components used by them for crafting a amazing experience every time. I have  clubbed my findings in multiple sections to help readers with a structured approach for better understanding. As I move forward, I will cover the sections like Knowledge, Style, Experience, Secret Sauce and Tips which can make you a Killer presenter too.


In today’s age of technology, where ideas and concepts influence the way world think, Knowledge has taken the core of every interaction and communication. It has always differentiated the winners from rest and even the best designed communications fails if they do not have something for their audiences/viewers to take away.

Subject knowledge

Awesome presenters always have the in-depth knowledge of their industry, competitors, trends, innovations, ideas, platforms, journals, media and everything around their subject of interest. This knowledge gives them strength, confidence, clarity and the understanding of the future of the industry. So, as a presenter, its vital to know these things to have an amazing presence of mind. Building and gathering this information will take a natural course of time and gathering this knowledge solely with an objective of becoming a great presenter would not be advisable.

Information structuring

Having an idea is great and sharing it with the world is awesome. The greatest ideas fail if they are not rightly understood by your audiences. The art of explaining an idea lies in how the presenter structure his content in the presentation. A well structured content gives enough room to build the background before revealing the ideas and also makes the revelation incremental rather than bombardment. The structuring of information goes to the deepest level where the presenter needs to understand about every piece of information which the audience should know as a background to under what presenter intends to reveal. The ideal structure can covers different facets like need, consequence, implications, benefits, acceptance, impact, innovation, trends and findings for the topic under consideration.

Simplicity of communication

Simplicity of communication is a pure art. Its a refection of your mindset and how you see the world. The greatest presenters always have this art of simplifying the ideas for their audiences to understand better. This is not a trick but a necessity as the good presenter needs to keep his communication simplified to the lowest levels. Your audience could be from diverse backgrounds and mindsets so simple communication always ensure better acceptance and response from your audience. As an example, try reading the transcript from the speeches of Obama, Pope or the UN President. Their speeches are simplified to the highest levels for maximum people to make a sense of what they intend to say rather than leaving people confused.


As rightly mentioned in the book “Presentation Zen”, a presentation is a small opportunity to make a difference in the world by sharing your idea with everyone and hence the presenter should always think of utilising that moment to share something worth spreading. Audiences often remember people, ideas, thoughts and stories which have the power to bring a positive change.

If the presenter happens to present something technical as an example, then your audience should know why they are there and what change are they going to make in the world if they listen to you. Keep you content meaningful and you will stay your audiences’ favourite always.


Presenters often encounter a situation where they have to explain some concept, idea or the mechanism by relating it to the real world. So, the presenter should always quote the simplest examples which might have been experienced by almost all the audiences in their daily lives. Quoting day to day incidents & drawing an analogy from them with your concept is an art. The simplest examples are the most influential ones as they keep reminding your audience about you when they experience the same situation quoted in the example.


Apart from Knowledge, the most famous presenters also differentiate themselves by developing their own style which makes them stand out. These styles can usually be developed with experience by analysing the things for which your audience remember you or can be developed with a purpose of getting noticed amongst your audiences. Once established, your audience recognise you with that unique style and create a unique persona about you in their minds.

Catch Phrases

Many presenters around the world have developed their own phrases which they use in their every public appearances or keynote. These phrases not only make a presenter memorable but also makes their audiences feel familiar and much more comfortable. For example, Steve jobs always use to say “One more thing” as his catch phrase and later Tim cook used the same style to woo the audiences. So, developing your catch phrase takes time but it is always rewarding in long run as this sounds original, authentic and promising.


Many presenters often tend to develop their quotes, the quotes in which they summarise the learning of their lives or the principles which they have adopted to be successful. It quite likely that your quotes as a presenter will resonate with a lot of people out there in the audiences and they will remember you and feel more connected with your ideologies. Developing these quotes is an art and revealing them to the world at the right time is what I call strategy. Great presenters are often discussed about their own unique quotes which tends to drive a lot of motivation amongst masses.

Tools / Medium of expression

Choice of a right tool is crucial for the success of a presenter in leaving a great experience for its audiences. Presenters have always explored unique mediums or tools to share their ideas with the world. For that matter Presentations, Blackboard, Whiteboard, Projectors, Flip boards, Practical room, Sound systems with head gear, Slates, Augmented reality, Recorded videos and many more are just the tools which are used for the expression of knowledge or idea by the presenters. As we are moving ahead there are a lot of new tools for presentation design which are coming up and address the new age challenges of reach out the audiences. If we talk only about digital presentations, the tools range from Microsoft PowerPoint, Apple Keynote, Google Slides, Prezi, Haiku Deck, Articulate Studio, Adobe Presenter, Slidebean,, and many more. All these tools are designed to address the dynamic nature and future of presentations and how audiences engage with the presenters today. So, every presenter must choose their tools wisely depending upon not their own ease but the ease of their audience so that they can stay connected.


Various presenters around the world have created a brand out of their presentation styles. One great example could be Guy Kawasaki’s 10-20-30 principle which itself has become a brand in the world of presenters while the another famous example is Pecha Kucha events where every presenter have to present exactly 20 slides and they get 20 seconds to speak on every slides. It is also referred to as 20×20 in the world of presenters. Creating brand or a unique consistent style and then writing more about it for people to use can make a presenter shine amongst his audiences. Crafting your own brand in your presentation style is a slow and a very hard process but if executed with proper strategy, it can deliver great results.

There are a lot of key ingredient which make a presenter differentiated, loveable and amazing to hear compared to others. In the second & final article of this series I will discuss about Experience, Secret Sauce and Tips which can help you bring out the presenter inside you for the world to see.

Written By: Aayush Jain

Why do great ideas get rejected?

Have you even been in a situation when you have thought of an idea but that idea has been rejected outright by your friends, family, colleagues, acquaintances, network, teacher, professor, investors or your boss?

And you have always wondered why are they not able to see the potential outcome or the change in can bring in the world?

If you have faced this kind of a situation then you are not the first one. Every day hundreds or even thousand such ideas get killed in Board rooms, Class rooms, coffee shops, metros and everywhere.

Have you even thought of a potential reason of this hard rejection or non acceptance?
Well there are certain reasons which I have been to accumulate from my own experiences and from other which I would like to share. All the readers are free to add their points to the same.

Wrong timing

Been into a situation when you friend starts telling you something in the middle of a movie and you were least interested in listening to him?

Problem: Wrong timing

That is exactly what we do sometimes with the idea. When an idea strike to the mind, we tend to share it instantly without realizing the environment or the state of mind of the person with whom we are going to share it and hence we face a rejection.

Always evaluate the situation or the environment before sharing the “great idea” and the best time to do this is when the person whom you are going to share is in the “mode of listening” rather than talking or questioning.

Ignorance of negative aspects / Feedbacks

The ideator (One who has thought of an idea) rarely sees the negative side of the idea at the initial stages. And when we share it with others, many listeners expose us to the other side of the coin. It could be from their previous experience or a general trend which they have observed somewhere.

Never ignore this, don’t implement or inculcate their point of view instantly but do keep them in your list of “Things to remember” and if this response gets repeated multiple time from others then its a validation of the earlier response.

Past record of the Ideator

If you have a history of coming up with great ideas, implementing them and failing consistently then it is highly possible that people might reject your next big idea as well. The evident reason for this is the past record which forms a negative perception in their mind about you capability.

If this happens, prepare better, try recollecting the mistakes made earlier, don’t repeat them ever after. Think of potential risks/problems with the current idea and be prepared with a solution to tackle them.

Lastly, do all the ground work before even sharing the idea and if situation allows, don’t share the idea at all as it will invite more negative energy only. A basic test run yourself or over the net with like minded community could be a better alternate.

Lack of structured approach

Great ideas are like stories, they tend to fit within the life naturally or themselves become the reason to define life around it. For example, try recollecting how many times you have told your friend about liking someone’s image or post or any other activity on Facebook? (Facebook is also just an idea which has integrated in people’s life and create everyday stories)

So, when an idea is presented, it is important to come up with a story or a structure to explain the role or part played by the idea in the completion of that story. Also explain the potential outcomes of the story without your idea being a part of it. A well defined structure is critical to the acceptance of an idea.

Bad Presentation

Last but the most important aspect is how an idea is being presented. Not everyone gets a chance to do an elevator pitch and not everyone meets the future investor in a pub.

In today’s age of technology, presentations have become the new weapon of expression and people tend to share everything in presentations.

Audiences are bored of same old styles of presentation and there have been sprawling concepts like “Death by PowerPoint” which have created a need to completely reinvent how presentations are to be designed & delivered.

A lot of ideas get rejected because the audience or the listener gets bored with the ugly presentations and tends to bring the discussion or session to an end.

To counter this, spend sometime to work on an amazingly structured presentation. It can really can give wings to your idea and will help you generate the required interest within your targeted audience. Learn how to make good presentation and if you can’t then try looking for some good templates which can help you achieve this faster.

If all the above mention points can be taken care of then the probability of rejection for a great idea will be least and you might get a chance to change the world :).

Written by: Aayush Jain