Aayush Jain – Founder of INK PPT, awarded as the Most Valued Professional (MVP) by Microsoft for 2021

The Microsoft Most Valuable Professional award is given by Microsoft to technology experts who passionately share their knowledge with the community and demonstrate their thought leadership in a product or solution consistently for several years.

Recently, Aayush was awarded MVP by Microsoft for 2021, we are glad to share his experience in the form of a questionnaire so that people may take inspiration from his work and share industry insights with the people who require it most.

How do you feel about getting the MVP Award?

No doubt, being awarded MVP feels great, though it was never my goal to win MVP, my efforts were primarily targeted to help people present better.

What was your first reaction?

I wasn’t expecting the award, since I was already rejected once for the same but this time, I got excited to hear the news. More than an award, for me it was a validation that I am on the right path.

How has been the journey?

As the journey involved helping people, it was satisfying in every aspect and made me learn numerous new things.

Were you expecting this award to be given to you?

I just applied for fun, the expectation of winning MVP was close to nil but I am fortunate that Microsoft chose me for this.

What will change for you after becoming an MVP?

I will increase the efforts I put in to help people and motivate others to do the same. It is definitely like an energy drink on your uphill mountain trek so it will be a great booster to every single initiative we do here at INK PPT and myself as a professional.

Do you have advice for people who are aiming to become the future MVPs?

If people will keep doing for the industry selflessly and with complete integrity, awards, recognitions and opportunities like these are going to find their way.

What were the criteria under which you were screened to be there?

It involved subject matter expertise, community interaction, social presence and several other criteria. Although, I am not aware of much of the Internal activities at Microsoft for this.

When you started INK PPT, did you ever think about becoming an MVP?

I always worked for reaching unexplored heights, but being an MVP was never a part of the plan. It came as a relic and we will value every bit of it.

What role did your entire INK PPT team play in your journey to be an MVP?

I am not a ‘one-man army’ I rely heavily on my team for support, direction, knowledge and of course, growing together. This award would not have been possible if they would have not believed in me since the early days.

Experience centers are the fission reactors of innovation

In the pursuit of creating an experience of a lifetime, brands go out of their way and bring in something so innovative that is surprising even for the creators. Experience centers do not just carry the product or a service but they cumulatively bring the consumers to the front by proving an opportunity to feel amazed that remained unexplored due to the lack of innovative conceptualization of consumer engagement. 

Let’s dive in to discuss the importance of experience centers and how they could come to life.

Unlock possibilities

Whenever companies look to go live with their new product or service, it’s always suggested that they create an environment, same as the actual product or try to replicate the experience through Proof of Concepts (POC), MVP (Minimum Viable Product), Prototypes and other tools that help in visualizing the experience before the product/service is made available to the public.

According to Grand View Research, the global virtual prototype market size was valued at USD 210.4 million in 2017. It is anticipated to expand at a CAGR of 19.4% from 2018 to 2025. That tells us the importance of simulated experience centers, adding to the value by reducing the chances of failure while providing the opportunity of efficient feedback and correction.

Future tech display

It’s not a new notion that our future has a lot to offer, we are well aware of the pace the technology is progressing and in the times to come, mankind will witness astonishing inventions at every stage of their lives. Currently, we see brands flaunting the future tech through modelling and other techniques, which creates an experience while allowing the users to understand the happenings over time. Likewise, the University of Vermont shared about the living robots that they have developed using a supercomputer. They also released a video showcasing the mechanism while creating an experience for the future tech yet to be implemented.

Holistic Ecosystem

If you want to have every single brand element under a roof that too with working capabilities, making experience centers is the best way. Tech-enabled, simulation-based ecosystems are developed to offer real-like exposure to the users who want to live your technology and get used to the working environment. There are numerous examples of holistic ecosystems created by the brands, which offer a bird’s eye to the consumers and to the world creating a buzz around the brand. The below picture of the experience center of Pon Holdings, which was located in the Netherlands worked on the Move Mobility Experience to offer simulations and top-notch tech in the environment suiting their proposition. Brands like, Tata Steel, Hindustan Uniliver and several others have their theme-based experience centers that represent their common objectives as organizations.

Source: Bruns

Personalized brand experience

The intent of the brands must be directed to ease the way users operate the products and services so that the experience steers the way for the actual functionalities of the product rather than any unrelated aspect, which is useless to the consumers. The personalized experience is the key to attract users and keep them using the services without looking at any competitor. Many brands have been going out of their way to create a personalized experience for the consumers, as was seen with Coca-Cola’s ‘Share a Coke’ campaign, which started in 2011 in Australia and got extended to several other countries, including India and China. The below photograph is of the same campaign where they used the ‘Hindi’ language to make personalized bottle packaging and people went crazy to buy the one resembling their loved ones.

Source: Packaging News

Use cases and demonstrations

It’s always more inspiring when consumers get to see their products coming to life or at least near to life situations. This creates a buzzing environment around the product as you become a talking point concerning the thoughtfulness and creativity of the brand. If the demonstration or use case gels with the company’s positioning, it becomes even more fruitful for achieving the marketing objectives of a company. The below demonstration by Jhony Walker resembled a collaboration with ‘Game of Thrones’ to come up with a brand ‘White Walker’ the display creates an environment of the show and also adds to the brand value of ‘Jhony Walker’

Source: Repsly

Conclusion

Playing strategically with the campaigns is always a thoughtful approach, which aids in creating something innovative and unique that may establish an experience of a lifetime. The inception of brand-specific experience centers leads to an extensive list of opportunities, which usually go unexplored by the marketers. Numerous brands depict a tale of experimenting with the product proposition to remain in the eyes of the audience while gaining popularity and the desired brand positioning. Experience centers are attracting mileage as users are getting influenced by the creativity and also, social media is playing a part in spreading the word like never before.