System fonts, which still rule the presentations in 2021 for Fortune 500

Designing a presentation is a creative process, and the choices we make serve as a communication channel where the audience sees our product and gets the sense to understand what we are trying to communicate. The fonts we use in the presentation have a huge impact on our design style and a poorly chosen type of typing can turn a good presentation into a compelling one. Your efforts to opt for strong views, content restrictions, and content placements will be in vain if you fail to choose the font style that best suits your presentation. You need to choose a font that fits your product concept and presentation and the concept you are trying to convey.

Source: Medium

 

Fonts play an important role in the presentation. Slides with a poor choice of fonts would fail to leave an impact on the audience and the audience will lose interest in the presentation. Choosing fonts for your presentation can be a tricky thing, but here we’re listing the 10 best fonts for a virtual presentation that are being used by the Fortune 500 companies, so you can choose according to your requirements and ace that next presentation of yours.

Calibri

Calibri is a sans-serif typeface family created by Luc de Groot in 2002–2004 and released to the public in 2007, along with Microsoft Office 2007 and Windows Vista. It replaced Arial in Microsoft Office 2007 and became the standard font used in the suit.

Its use in PowerPoint presentations is popular for obvious reasons. The font is simple and clear, with intricate rounded edges. Calibri is preferred when the designer is looking for a universal, readable Sans Serif PowerPoint font.

Arial

Robin Nicholas and Patricia Saunders created this typeface for Monotype Typography in 1982. It was designed to be metrically identical to the popular typeface Helvetica, with all character widths identical, so that a Helvetica-designed document could be displayed and printed correctly without the need for a Helvetica licence.

Arial is a modern sans serif font with more humanist characteristics than many of its predecessors. Arial is an extremely versatile typeface family that can be used for text setting in reports, presentations, magazines, and so on, as well as display use in newspapers, advertising, and promotions.

Georgia

Georgia is a serif typeface designed for Microsoft Corporation in 1993 by Matthew Carter and hinted by Tom Rickner. It was intended to be a serif typeface that was elegant when printed on small or low-resolution screens.

Georgia is highly regarded for its beauty and incorporates thick and thin stripes to provide well-separated Serif characters. The font also has long lowercase letters and has the perfect old look for any presentation. Georgia is a font very similar to the Times New Roman, though large, making it an ideal choice for presentations.

Garamond

Garamond is a serif typeface family named after the sixteenth-century Parisian engraver Claude Garamond. Garamond typefaces are popular and are frequently used for book printing and body text.

Garamond is not the font most people would usually go for, but it’s a great font to use in your presentations. It’s a font that always stays professional with a clean, sharp look. There have been many recent versions of Garamond made, such as custom variations of the ITC Garamond version, called Apple Garamond.

Verdana

Verdana is one of the easiest options for PowerPoint presentation fonts. This font doesn’t have its roots in history as it was crafted in 1996 by Matthew Carter, of Microsoft, so you know it’s designed for the screen. Its symbols include wide spaces and counters with long letters that improve readability. Verdana is also one of the most compatible fonts available on almost all Windows and Mac computers.

Times New Roman

Times New Roman was commissioned by the British newspaper The Times in 1931 and designed by Stanley Morison, the artistic adviser to Monotype’s British branch, in collaboration with Victor Lardent, a lettering artist in The Times’ advertising department.

Based on Morison’s experiments with Perpetua and Plantin, it has many old-style characteristics but has been adapted to provide excellent legibility. This is one of the most popular typefaces of all time and is widely used in books, magazines, reports, office documents, and advertising.

Corbel

Corbel is a sans-serif typeface designed by Jeremy Tankard and released by Microsoft in 2005. It’s part of the ClearType Font Collection, a collection of fonts from various designers that came with Windows Vista.

This font is designed for providing clean text without clutter on the screen. It’s designed specifically for LCD monitors, so you know it’s designed for presentations. Corbel is considered a “soft” font with curved letterforms and classic styles, small numbers. The font is clean and clear, making it a natural choice for presentations. Its spacing allows better readability even at a distance.

Palatino

Palatino is the name of an old-style serif typeface designed by Hermann Zapf that was first released by the Stempel foundry in 1949 and later by other companies, most notably the Mergenthaler Linotype Company.

The Palatino Linotype is a font version installed with Microsoft products and slightly modified from the original to be displayed on screens. Book Antiqua, also Microsoft’s default font, is very similar, almost impossible to tell from the Palatino Linotype. Both of these fonts are a good choice for body text – a little unusual, they will help your slide to stand out in a sea of Arial and Times New Roman while having their airy counters and smooth, calligraphic lines, retaining beauty and readability.

Century Gothic

It’s a sans serif typeface with a geometric style. It was released in 1991 by Monotype Imaging, designed to compete with the Futura. The font is based on Monotype 20th Century, which was drawn by Sol Hess between 1936 and 1947. Century Gothic is best known for its use in advertising, such as news headlines, exhibition work, and small quantities of text.

Bodoni

Giambattista Bodoni designed the serif typeface Bodoni in 1798. Often used in headings displayed at large sizes where contrasting line weights will have a big impact, Bodoni fonts will add a sense of elegance to your design.

This font is commonly used in popular fashion magazines and you might’ve noticed that how a fashion magazine’s title maintains its presence but don’t overdo the image below. If you want to put a layer over the pictures, this font style can be a great choice.

Conclusion

You can choose from a variety of fonts available, but apart from selecting a font for your presentation, you must keep in mind that there are some other factors involved while designing a slide. Whatever font you chose, try to maintain a contrast between text and the background as it increases the readability. Only by choosing the font, you cannot design a presentation as the Fortune 500 companies do.

Choose fonts that mix well with each other, but avoid using too many decorative fonts as it’d distract the audience from your presentation. It’s your presentation and you’ll decide what to do, but sticking to a simple presentation and choice of fonts would make your presentation stand out from the crowd, increasing the recall value of your brand.

 

A Workshop on Presentation Storytelling by Aayush Jain with Nasscom Foundation

NASSCOM Foundation is the social arm of the IT-BPM industry body, NASSCOM and works with the industry in achieving its goals of social transformation and impact through the IT-BPM industry body, NASSCOM and works with the industry in achieving goals of social transformation and impact through technology.

The Foundation is leveraging the capabilities of IT-BPM member companies of NASSCOM along with emerging social enterprises to meet the technology needs of not-for-profit and underserved communities across India with continuous support from the Government. The workshop was powered by TechSoup, which is a Nonprofit Tech marketplace, they enable low-cost tech for NGOs and Nasscom Foundation through their Indian Partnerships.

Felicitating the young businesses

It is believed by the community working for the welfare of the people that the availability of the right knowledge and tools could empower brands to achieve more with self capability.

During the pandemic, the NGOs struggled a lot in having effective marketing due to limited budgets, purely digital orientation, lack of good presentations and many other such issues.

Nasscom Foundation organizes numerous learning sessions with Industry experts and Subject Matter Experts in the areas to facilitate the growth of the NGO Ecosystem. Last week, a workshop was organized on similar lines involving Aayush Jain who is the Founder & Director of INK PPT, and a presentationist by profession.

Stories, Humans and Presentation

A magnetic workshop, concerning the whole presentation design and communication industry, was conducted. A 1.5 hours long session was attended by Students, NGO Founders & Consultants, Business Users, Entrepreneurs, and Digital Marketers. It involved numerous tips and tricks for acing the decks of a PPT and motivated many to focus more on their communication through efficient presentations. Aayush was able to offer a tremendous blend of theory and practical knowledge applicable in the corporates to the attendees of the workshop.

Attributes of a Successful Presentation

Clear

The language and wording of the presentation must be clear to the audience and must make them understand even through the first glance. He insisted on using minimum words and most of the visuals so that the attention span gets increased.

Memorable

You don’t want your audience to forget the points discussed during the presentation. You should make the presentations in such a way that every aspect easier to remember, either through infographics or any other medium.

Simple

You don’t have to try much experimenting with your deck. Try keeping one aspect per slide so that your audience is not confused in understanding the direction. Cramping so much content on a single slide will always create problems in numerous ways.

Emotional

If you can spark emotions after the presentation, this is a clear sign that your audience comprehended the content well. After completion, people carry back emotions more than anything else.

How to add life to your PPT Decks?

Keep it jargon-free 

There is no need to make your audience scratch their skulls, they are listening to you for getting more information rather than googling the jargon used during the presentation. Try using simple words wherever possible.

Ignore the first idea

The initial idea you get is in a raw state, and there are many more to come. During the workshop, it was suggested that you should ignore the initial draft and move on to develop something better.

Use Metaphors

Metaphors help us connect with the context and remember the aspects better. He suggested using photographs for associating certain characteristics with the general phenomena available to our clear sight.

Data Visualisation

Numbers are crucial for validating the claims and sharing the facts, presenting the same in form of charts, graphs etc. increases the grasping power of the audience to a large extent.

Panoramic Presentation

When the content is more and the intent is to showcase a continuity or an arrangement of processes, panoramic presentations become helpful

Quick Tips and Techniques you can follow right away

Presentations are capable of doing wonders and coming up with amazing results that seem unrealistic to people not familiar with the platform. The session covered many such tricks capable of enhancing the decks significantly.

Image Fragmentation

Fade Effect

Sunrise Effect

Morph

Where can you find the right resources to make your presentation shine?

Designing a presentation is one aspect and using numerous resources to perfect the one is another ball game. He suggests some free resources available online to be used by everyone without getting concerned about the IPR issues.

Unsplash has a fantastic library of pictures available free of cost. Users are allowed to download endless photos without any restrictions and even use them for commercial purposes.

Discover Template is the newly designed platform by INK PPT, which has best presentation templates, infographics, icons, animated gifs and many useful tools free of cost. Discover Template won’t even ask your email address for providing all of these high-quality resources.

Mixkit is a venture by Envato, you can find some useful stock videos for your marketing or any other purpose. They are adding new stuff every coming day.

Aayush shares a tremendous amount of industry insights and resources related to communication design and branding, and if users connect with him over this platform, then there would be a lot to learn without any obstruction. Click to connect with him.

4.07 OverallScore

4.3 Content Quality

4.36 Communication

4.2 New Learning

4.23 Usefulness

An event with a lot to offer

The virtual event was an interactive one with numerous questions asked and answered at the same time. The audience appreciated the honest effort in making people aware of the possibilities of presentation design and motivated many to make a better presentation moving forward. It was concluded as an overall high satisfactory session with engagements from more than 100 people looking to learn and experiment.

~ Ritesh Rastogi

The session was very useful for me and will help me to create better presentations in future. The best part is to create a hard effect in such an easy way with online free content. Thank you very much again for this webinar.

~ Sunita Sonthalia

For the first time, I liked the session like this, which is very interesting, to the point and gave us knowledge, otherwise, most of the sessions are only talking.

~ Angela Ann Philip

Thank you for conducting this orientation. I am slowly getting to know deeper about storytelling. This orientation has given me another level of clarity. Thank you, once again!:)

~ JOHN NIRMAL

It was very useful. New learning in the use of animation. Thank you so much.

Emerging Trends in Business Presentations

Inclination of humankind towards story telling dates back to those ancient ages when story telling meant drawings on cave walls. With time, the society has evolved, the mode of telling story has evolved too. But the interest in telling stories as well as listening to interesting tales have never seen a dip. Irrespective of our ages, we are always attracted to a good story teller even today. And that might be the reason why world-famous brands like Nike, Apple or Google are known and appreciated for their great storytelling for each brands and products.

The importance of a good presentation in today’s business world is immense. Needless to say, what wonder a crisp, simple yet aesthetically appealing presentation can do to your brand today. The future of storytelling in business is going to evolve further in the coming years and the emerging trends in this area makes the future even brighter.

Trends in Business Presentation

10/20/30 Rule of PowerPoint

Initially the presentation meant narrating in detail what one has to say. But one of the major trendsetters in business presentation, Kawasaki came up with the new rule of 10/20/30. Where he recommends that the presentations should not contain more than 10 slides and should end within 20 minutes. As this is the limit of information that people can absorb. Also he says the font size on a slide should be 30 so that it can be readable to even the oldest person in the room. This finally led to the importance of short, to-the-point, concrete presentation.

Simplistic Design in Presentation

It won’t be surprising if in the coming years PowerPoint stops being the most preferred tool for presentation. The present trend says that, people want more simplistic yet visually appealing presentation templates with more varieties than Microsoft PowerPoint provides. With the emergence of platforms like Haiku Deck that provides more non-design-pro yet aesthetically savvy templates on the web, new presentation software companies should be well aware of the emerging trends in this field.

Building Relationship with the Audience

Marketing is not about selling, it is all about building relationship with the customer, understanding their needs, providing solution and follow up activities. Similarly, today presentation has become more like a marketing activity than just telling a story. If you want your brand to generate a call-to-action you must come up with some follow up activities where you can connect with target audience. And here comes the importance for template sharing websites or blogs or eBooks which is majorly known as inbound marketing.

Emergence of Web Based Presentation

With the development of web based platforms it has become easier to approach larger number of audiences on real time. Further progress in augmented reality paves the way for its use in presentation approach for higher budget organization in order to interact with them in a much sophisticated way.

Undoubtedly, technology has made formal presentation easier as well as more appealing. But it is always useful to remember that no technology can replace YOU that is the presenter. Before incorporating any of the emerging technologies into your presentation, get your public speaking skills improved which requires rehearsing it again and again. Once you are comfortable with yourself on stage, choose the appropriate trend based on your need. At the end audience wants to see a good, understandable presentation by you, so it is always advisable to go by your ability than merely following the trends. And the key to become a successful presenter? Yes, it is still the hard-work and lots of practice.

Written By: Sudeshna Roy

Kill the Fear of Public Speaking

Palms get sweaty. Stomach turns into knots. Voice chokes. Heart starts racing. All this chaos happens in the little time we travel from our respective seats to the podium!! If given a chance, we generally avoid public speaking. There is an enormous fear of public speaking, as the idea of speaking in front of a large audience scares the day lights out of us! Are we alone in our quests for confidence or are there examples in history, old and new that we can derive inspiration from?

Did you know that the Fuhrer was known for offering a weak handshake with “moist and clammy” palms and was awkward at making small talk? Yes we are talking about Hitler! Yet he led a whole nation to war, under his commanding voice. The awkward young man became the confident Nazi leader with constant effort, by working through sleepless nights to overcome shyness and doubt; by editing his speeches and rehearsing them over & over again.

The interesting fact about Winston Churchill is everyone thought that he was a gifted orator but he wasn’t, all he did was immense preparation. He wasn’t a natural speaker. Similarly across the Atlantic, the former US president John F. Kennedy is still remembered & admired 50 years later after his death only because of his famous inaugural address. Like other great orators- including Winston Churchill before him & Barack Obama since then- he was someone who took word-craft very seriously.

Demosthenes was an expert orator who lived in Athens (Greece) from 384 B.C to 322 B.C. When he was young, he designed a series of exercises to help him with his oratory skills. He practiced talking with a mouth full of pebbles, to overcome stammering. He also practiced reciting while running uphill and speaking in the roar of the ocean waves to improve his voice projection.

Speakers like the ones mentioned above and others such as Steve Jobs, Shashi Tharoor, Narendra Modi etc are not gifted by birth, but gifted by practice. Below we discuss the ideal steps to follow, in becoming a badass speaker on any platform!!

Understand your fear

Start with journalling your thought process in a book or a diary and try to understand why are you scared of public speaking? After rationalizing your fear by writing it down, find ways of calming yourselves down that work every time. For eg: Drinking half a glass of water, listening to a particular song, talking to some particular person etc. Watch videos of good public speakers from time to time to understand how fears are overcome and masses pleased while speaking.

Have a great script

A successful public speaker needs good content to capture the attention of his audience. You should choose a preferred structure and follow it every time thereafter to bring consistency any reduce any self-anxiety. One more key point to remember is, your content should be more EQ (emotional quotient) focussed and less IQ (Intelligent Quotient) focussed as audiences are always intrigued by intellect but moved and won over by powerful emotion.  Below, we present an example of an ideal speech layout:

Introduction- Precise and interesting speech introduction to garner the attention and create anticipation

Main topic 1– Introduction and explanation of the primary (main) topic.

Elaboration 1– Extend the topic with further depth analysis
Example 1- Use some personal/common anecdotes to give the speech a unique edge.

Main topic 2– Introduction & brief explanation of secondary topic

Elaboration 2- Extend the topic further by adding humour, information or topic related banter (addition of humour or banter to keep people interested during a long speech)

Example 2- Use some personal/common anecdotes to keep the speech interesting

Compile Together – Explain a small tertiary topic (If any). Then compile the information from the above main topics to create a concise end paragraph. This paragraph should include the key actionable, the key take away points and personal experiences derived from the topics

Conclusion- End with as much emotional and personal touch as you can, but always keep it concise

Audiences expect two things from a speaker: A path and a destination. They want to know where you’re going and why. As you write and revise, focus on structuring and simplifying. In addition to that, to prepare yourself for impromptu talks on random topics, try this exercise- Anytime you see a picture, try describing it. Next time, describe it with a little more detail, then the next time try building a story around it. Try this exercise a couple of times and we guarantee, it will work wonders for your oratory skills.

Voice

The greatest tool of a speaker is his voice; it is the voice which moves a nation to tears and a population to revolt. Below we present some points to help you with your voice:

  • Learn and adopt any simple breathing exercise form YouTube

  • Learn the ideal way of pronouncing words and the ideal amount of open mouth, teeth, tongue and nasal quality required in mouthing words

  • Learn how to position yourself properly distant or close to the mike depending on what you are conveying

  • Learn how and when to take pauses while speaking to give the audience time to think and ponder on what was said before and what will come after

  • Reading newspaper or a book aloud (for 15 to 20 minutes daily) also helps in improving voice modulation

Take the leap

All said and done, be ready to take the leap whenever called upon or by self-initiative; be it debates, jam presentations, talks or symposiums. Try to attract people with your views and opinions, respond positively, accept and analyse the audience feedback. Feedback (negative or positive) is vital for progress. For as they say, Practice will make a man perfect, but (studying) feedback and acting upon it might even make the man famous!!

Written By: Srijaa Datta

Edited By: Arnab Chakraborty