Being the initial interaction of MG with Indian media and the market, we made their tech supremacy stand out, using our expertise of clear representation with every detailing kept intact. MG came out as a benchmark for many automotive companies, being the ever celebrated and awaited Internet car.
The unveil remained bang on throughout and touched the crucial points within a limited period.
A real car experience being inside the presentation hall was startling as never seen before occurrence for the audience. 270-degree content was presented using a virtual windshield and windows on the sides. Contributing to the essence of that instance, the voice-assisted sunroof dynamically transformed the experience.
The head unit content of a virtual sunroof with a real sound of opening and closing was in perfect sync with the other screens and felt like a journey on beautiful terrains.
Providing a seamlessly connected story while exhibiting the tech visualization concept kept the event relevant for MG. Every technological aspect like iCall, eCall, OTA updates, Partners Connectivity, iSmart and much more got demonstrated with process simulations using animations to offer a first-hand experience to the audience.
With the 270 degrees representation on multiple screens connected seamlessly, we delivered 300 + slides that included 10 presenters, and the event went on for more than 2 hours. Keeping it all centred at the USPs of MG remained our principal locus and helped MG to earn endless applause in their first-ever Media Interaction in the Indian market.