Creating a social media post in PowerPoint can be a convenient way to design visually appealing content for your social media channels. Follow these steps:
- Open PowerPoint and create a new presentation. Click on the "Design" tab in the top menu.
- In the "Customize" group, click on "Slide Size" and choose "Custom Slide Size" from the dropdown menu.+-
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- In the "Slide Size" dialog box, select "Custom" from the "Slides sized for" dropdown menu, then input the desired dimensions for your social media post (in inches or centimeters). For instance, a common size for Instagram posts is 1080 x 1080 pixels, which is approximately 11.25 x 11.25 inches (28.57 x 28.57 cm) at 96 DPI. Click "OK" to apply the changes.
- A prompt will ask if you want to "Maximize" or "Ensure Fit" for the content on your slide. Choose "Ensure Fit" to make sure your existing content remains within the new slide dimensions.
- Delete any default text boxes or placeholders from the slide.
- Design your social media post by adding text, images, shapes, icons, or any other elements you'd like to include. Use the tools available in the "Insert" tab and the formatting options in the "Home" and "Format" tabs to customize the appearance of your content. Now Insert your design elements & design your social media post.
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- Once you've finished designing your social media post, save your PowerPoint presentation for future edits. You can use keyboards shortcuts, Ctrl + S for Save, or Ctrl + Shift + S for Save as.
- To export the slide as an image, click on the "File" tab, then select "Export" and click on "Change File Type".
- Choose a suitable image format, such as "JPEG File Interchange Format" or "PNG Portable Network Graphics Format," then click on "Save As".
- Select a location to save your image, enter a file name, and click "Save". When prompted to choose which slides to export, select "Just This One" to export only the slide with your social media post design.
Now you have an image of your social media post that you can upload to your desired platform. Keep in mind that each social media platform has its own recommended image dimensions and formats, so you may need to adjust the slide size and design accordingly.
Our expert team at INK PPT can help you design scroll-stopping social media posts that captivate your audience.
Tips and Techniques for Presentation Designs
Creating visually appealing posts or slides in PowerPoint for social media calls to utilise some sure-fire design strategies. Here are some tricks from experts to help create an effective social media PowerPoint presentation:
1. Choose the right Slide dimension.
Ensure the slide is optimised for different social media platforms so that the visual appeal is enhanced and works correctly. Use the required dimensions for each platform:
- 1080x1080 px in the case of an Instagram Post:
- 1080x1920px in the case of an Instagram Story:
- 820x312px in the case of the Facebook Cover:
- 1280x720px in the case of the YouTube Thumbnails;
- 1584x 396px in the case of LinkedIn Banner;
- Size of Pinterest Pin: 1000 x 1500 pixels
2. Use High-Quality Images
- Ensure images are 72 DPI or greater for digital use.
- Use royalty-free image sites like Unsplash, Pexels or Adobe Stock.
- Optimise image pixelation to speed up uploading time, but it won't work out.
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3. Reasoning with visual hierarchy
- Use big and bold fonts for headlines to capture the attention of an audience.
- Create a contrast between text and background to improve readability.
- In line with this, it is necessary to apply accurate alignment of elements for a more pleasant and structured look.
4. Social Media-friendly Fonts and Colors
- Limit fonts to 2-3 for strong and professional consistency. Pick brand-aligned colours that look good on different platforms.
5. Retain Your Text as Minimal as Possible
- Don't clutter the design for it to be precise.
- Instead of writing long paragraphs, use bullet points to make them clearer.
6. Make the Brand Present.
- Incorporate the logo, brand colours, and some individual design elements.
- Continue branding consistency across all social media platforms.
7. Make It Animated to Engage
- Use the animations in the PowerPoint to enable movement.
- Would like to convert the slides to GIFs and MP4s for posting on social media sites in a dynamically graphic manner.
8. Look at It Before You Spread it
- It's important to check the real design size for social media posts on those dimensions.
- See in which way it appears on the monitors of both mobile phones and desktops.
Why INK PPT? Transform Ideas into Impactful Visuals
We exist to turn concepts into visually stirring stories, making powerful memories for presentations, motion art and creative brand identities. Our rationale and designs will ensure that your message is spread clearly, vividly, and indelibly.
What We Do:
- Presentation & Motion Graphics – Engaging, interactive, and animated presentations that hook the audiences.
- Data Visualization and Infographics – Simplifying the intricate to comprehension through powerful visual processing.
- Voiceover & Video Integration – Use voiceover along with professional video insertions for added presentations.
- Strategy & Consulting – Communicate and deliver your bonding, messaging, and programs aligned entirely with your business objectives.
From keynote addresses to corporate branding, we create custom-designed high-impact solutions for success. Let's realise your vision together!
Conclusion
Creating social media content with PowerPoint is neoteric but efficient because it helps to innovate, captivating and share-worthy content. With perfect dimensions for PowerPoint slides, coloured images, and brand integration, it is possible to come up with and post quality content for social accounts. The rules are helpful, and we’ll provide such quality designs in social media slideshows, social media content, or any other advertising or marketing material.
Partner with INK PPT to create social media posts that stand out!
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