Identifying the core value proposition for Awign

Awign is an outcome-driven process manager, which gets the work done for brands using the remote workforce at scale. The client was being perceived as a workforce provider, which they were not at large. We developed the complete value creation model highlighting how Awign solves problems for its clients through the workforce, technology platform, process engineering and scalability.

We did the competitive analysis of other Proctoring companies, what they offer and how they are different from Awign. This activity was done to understand the brand better and offer a personalized feel.

Developing a new presentation design system

Apart from the missing value proposition, the presentation design services were non-uniform and outdated which had to be relooked at a whole new level from templating, iconography, layouts, infographics, typography, colour swatching to the visual language.

All the elements were defined from scratch including a beautiful dynamic cover inspired by the brand identity followed by a specified template for Awign that captured the new design philosophy with simplicity.

Planning a creative copywriting & visual narrative

We used a new brand visualization for Awign by re-imagining the content that was shared and gave it a narrative sense. We performed immense brainstorming for creatives to present relevant facts & information while keeping it crisp. We structured the entire content into relevant sub-heads and gave a complete solution-centric model instead of being service driven.

A whole new proctoring solution to offer

The deck was redeveloped to create a whole new experience for all the stakeholders and transformed the way Awign positioned itself in the highly competitive market of virtual proctoring. The deck was well received by the market and led clients to numerous enterprise contracts for proctoring.