It's been a while since INK PPT has been working with a deep expertise in the Automotive landscape with a strong portfolio of its 50+ car launches, dealer experience, joint venture announcements & automotive tech in India & south east asia till date.
While every launch seemed more exciting than before, there are 5 things that have stayed true when it comes to Automotive launches.
The presentations in the Automotive space can be around technology, dealer meets, car launches, joint ventures, media drives, and influencer parties. Whatever it may be, INK PPT is your go-to agency for a perfect solution that has scale, team, aesthetics, class, and experience to craft the perfect launch moment.
MG Windsor Car Launch in 2024
MG Windsor, India’s first Electric Smart CUV, the most recent launch of the Indian Automotive Industry, which unveiled a very unique business model “B-a-a-s”, Battery as a Service, lowering the cost of ownership for EV vehicles in the country, which has been one of the biggest concerns for people to migrate from ICE to EV cars. During the event, MG showcased the Art Windsor along with best-in-class features. INK PPT worked with
MG for a straight 3 weeks to craft a leadership visual narrative, which helped in creating the required hype, excitement, and experience for media and influencers.
At the launch of India’s first Intelligent CUV, the MG Windsor, key speakers discussed the vehicle’s unique features and the significance of its disruptive pricing and advanced technology.
Parth Jindal, Director of JSW MG Motor India, emphasized the MG Windsor as a pivotal model for the company’s joint venture. He noted that the Windsor merges the comfort of a sedan with the expanse of an SUV, positioning it as an ideal family vehicle for Indian roads.
The Battery-as-a-Service (BaaS) program, which allows customers to rent the battery and
significantly lowers the upfront cost, was highlighted as a major innovation. Jindal described the Windsor as a symbol of JSW MG’s commitment to bringing global innovation to the Indian market.
Rajeev Chaba, CEO Emeritus, echoed Jindal’s sentiments and delved into the specifics of the BaaS ownership program. He emphasized that by addressing the cost barrier of electric vehicles, MG Motor is encouraging more Indian customers to transition from traditional internal combustion engines to electric vehicles (EVs). He also pointed out the convenience of the eHUB by MG app, which offers one year of free public charging, making it even easier for owners to manage their EVs. According to Chaba, the MG Windsor combines innovation, sustainability, and customer-centric features that redefine the concept of affordable luxury in the EV segment.
The launch introduced MG Windsor in three variants (Excite, Exclusive, and Essence) and four colors, with its 38 kWh battery delivering a range of 331 km and a fast-charging option. It was priced at INR 9.99 Lakhs, making it highly competitive in the EV market.
Hyundai Motor India has officially initiated booking of their refreshed Hyundai Alcazar, the event is marking a major turning point for the well-known SUV. This event certainly goes a long way in strengthening Hyundai's promise to increase its SUV portfolio and also deliver exclusive and latest products to Indian customers.
The updated Alcazar brings with it some major highlights such as a totally new front grille, the brand new H- shaped LED DRLs, Quad Beam LED headlamps, and also stunning R18 diamond-cut alloy wheels. The SUV can be had in either 6 or 7-seater versions to cater to different family needs. Besides the normal eight colors, the customers can now also choose the additional Robust Emerald Matte and pick from the four variants: executive, Prestige, Platinum, and Signature.
Hyundai has always been about a safe and technologically advanced vehicle, and the Alcazar is no exception, with dual 10.25-inch displays for infotainment and the digital instrument cluster, an 8-speaker Bose audio system, wireless charging, and a suite of over 70 safety features. Besides having multiple driving modes and Traction Control settings, the SUV helps the driver maneuver different Driving Conditions easily.
During the launch, Tarun Garg, COO of Hyundai Motor India, expressed the same while talking about the Alcazar that the SUV's bold styling and technology would be a source of pride for them. He talked about the brand's focus on presence, comfort, luxury, and versatility in the vehicles and guessed that the customers will love the refreshed Alcazar, which will continue its successful journey in the SUV segment.
In short, the introduction of the refreshed Hyundai Alcazar is a testimony to Hyundai's untiring pursuit of bringing up innovative and high-quality vehicles that are e...
MG Motor India and JSW Group have gone into a strategic joint venture under the name JSW MG Motor India to grow the electric vehicles (EV) market in India. The signing ceremony was attended by Sajjan Jindal, Chairman of the JSW Group, and Rajeev Chaba, President and Managing Director of MG Motor India, besides other dignitaries in Mumbai.
Some of the main points from the event were unveiling the plan for a new series of electric and plug-in hybrid models. Along with launching vehicles locally with a high degree of localization, Sajjan Jindal said that after September 2024, the company will introduce new models every 3-6 months, with two new models arriving this year.
In order to help the release of new vehicles, JSW MG Motor India would be doubling the production at the Halol plant in Gujarat from the current 1,00,000 units to 3,00,000. The event was a declaration of a new EV ecosystem in India centering on innovation and local manufacturing with the help of technology.
This event was a great joy for everyone involved and represents the thrilling beginning and potential for the Indian automotive industry through this partnership.
Toyota Tsusho India needed a powerful presentation to highlight their cutting-edge solutions in connected mobility, Industry 4.0, and telematics. The problem was to explain complex technologies such as embedded software, IoT platforms, and data analytics in simple terms so that a diverse audience comprising OEMs, industry leaders, and technical stakeholders could understand. The objective was to bring in new partnerships and improve brand communication.
To meet these requirements, INK PPT worked hand in hand with Toyota Tsusho to extract the essence of their offerings and communicate them through straightforward messages. The presentation was packed with stunning visuals and animations and presented complicated ideas in a simple manner using infographics and flowcharts. Content was continually refined through feedback to make sure it was clear and consistent with Toyota Tsusho’s brand identity.
The presentation encapsulated in a nutshell Toyota Tsusho’s technological know-how, thus upgrading the perception of the company as an automotive solutions innovator. It gained the attention of investors and stakeholders, made the complicated technology understandable for the non-technical audience, and was in harmony with Toyota Tsusho’s brand, leading to increased interest and business opportunities.
The release of the KIA Sonet 2023 was a demonstration of a daring new compact SUV, featuring technologically advanced elements and a trendy look that was specially designed for the Indian market. The program included a speech by Hardeep Singh Brar, VP & Head of Sales & Marketing at Kia Motors India, who illustrated the car's advanced features and the vehicle's positioning strategy in the market.
INKPPT was instrumental in launching the product by developing a visually appealing presentation that thoroughly showcased the unique characteristics of KIA Sonet. This presentation played a vital role in differentiating the launch event, offering an exhaustive review of the SUV's technological and aesthetic improvements.
The updated version of the KIA Sonet is offered in seven trim variants i.e., HTE, HTK, HTK+, HTX, HTX+, GTX+, and X-Line. It features 11 exterior colors to choose from, including monotone shades like Glacier White Pearl, Sparkling Silver, Gravity Grey, Aurora Black Pearl, Intense Red, Imperial Blue, Clear White, Pewter Olive, and Matte Graphite. Besides, the dual-tone color variants have Intense Red or Glacier White Pearl color paired with a black roof.
If you want to know how INK PPT brought the KIA Sonet concept to life, you can click here for the case study.
During Auto Expo 2023, the South Korean automaker, Kia, unveiled its EV9 concept electric SUV that caused a stir among the audience with its futuristic features and performance capabilities. This move was a clear indication of the company's aggressive strategy to tap the Indian electric vehicle market. INK PPT, being a strategic partner in presentation design, had a pivotal role in visual storytelling for Kia's reveal at the expo. Besides refreshing the EV9's presentation of features, the presentation also conveyed Kia's intention to broaden its EV portfolio in India.
INKPPT presentation design helped the brand communicate Kia’s future roadmap and strategic initiatives in a way that made the brand connect with media, stakeholders, and potential customers.
INK PPT played a major role in the rejuvenation of Daimler Trucks Japan’s presentation materials to align with their global standards and brand identity. The goal was to step up their communication game during major events, product launches, and internal meetings. INK PPT introduced a new design style that appealed to the eye and helped to simplify complex data and technological insights.
INK PPT helped Daimler Trucks Japan to present their case more convincingly to the stakeholders by equipping them with next-generation visual elements, data-centric storytelling, and refined layouts. The partnership between the two reflected INK PPT's experience in the automotive industry, thus ensuring that every presentation made by Daimler was not only of a high standard but also met the audience's expectations.
After this overhaul, Daimler Trucks Japan is capable of presenting strategic initiatives, future product roadmaps, and technological innovations in a manner that is captivating and understandable.
By unveiling the Hive, Tata Motors showed off the brand-new version of its electrified SUV in the Indian market, alongside the event that the company organized to launch the update of the popular electric SUV.
While presenting the new, updated-model, Tata Motors had on-stage a number of different performance options for the customers to select from, two battery pack variants. The first is the Medium Range pack with 30kWh battery, which, at least according to the company, should be able to cover a distance of 325 km (203 miles). The second option is the Long Range pack, with 40.5kWh battery that can effortlessly do 465 km, according to the company, on a single charge.
The price range starts from Rs. 14.74 lakh, going up to Rs. 19.94 lakh (ex-showroom). Shailesh Chandra, Managing Director of Tata Motors Passenger Vehicles, who
gave the keynote address at Tirupati, said the new model comes with a V2V feature that allows the car to be used for charging another one, especially in the case of an emergency. In addition to this, it is packed with top-notch safety features like 6 airbags, ESP, electronic parking brakes with auto-hold function, a 360-degree camera, and a blind-spot monitor on the driver's side.
The facelift Nexon EV in the color of its new skin makes the bold move of presenting around the world a set of 7 colors, to the newly updated SUV Nexon EV: Pristine White, Daytona Grey, Flame Red, Fearless Purple, Creative Ocean, Empowered Oxide, and Intensi-teal.
There are six bicycles: Creative+, Fearless, Fearless+, Fearless+ S, Empowered, and Empowered+ that could be considered to be brands or associates of this original, unique one-model type. The SUV houses a multi-camera setup, well-designed LED headlamps, new front grille, updated rear design with a bridge for connection of the light source.
A few days ago, INK PPT unveiled a significant part in the whole launch process, that was preparing a visually engaging presentation to help unveil an innovative, advanced technology and a new product - Nexon EV. Their presentation carried an important message from Tata Motors about their commitment to innovation and sustainability, as well as providing a very compelling argument or persuasive appeal to the media and the consumers.
Hero MotoCorp recently unveiled its new Vida brand during a prominent event that also served as their National Dealer Conference. The launch was spearheaded by key figures from the company, including Pawan Munjal, Chairman & CEO, and Rajat Bhargava, Head of the Emerging Mobility Business Unit. The event underscored Hero’s dedication to pioneering mobility solutions and futuristic designs. INK PPT’s presentations were instrumental in amplifying Hero MotoCorp’s leadership and innovation in the two-wheeler market, effectively showcasing the company’s vision and commitment to the future of transportation.
Nissan has launched the Magnite, a budget-friendly and feature-loaded compact SUV designed specifically for the Indian market. The launch of the Nissan Magnite was announced by Rakesh Srivastava, Managing Director of Nissan India, among other leading figures. The event emphasized the car's excellent value for money. INK PPT was instrumental in devising a presentation that highlighted the vehicle’s key features and greatly helped Nissan make a strong impression in the highly competitive compact SUV segment.
At the Hero National Dealer Conference in Istanbul, the main leaders, such as Ranjivit Singh, Chairman Pawan Kumar Munjal, and Sales Head Ashutosh, gave strong presentations that connected them with the entire partner network.
INK PPT gave full support to Hero MotoCorp's top management by creating and reworking their presentation documents for the event, thus making the communication clear and convincing.
With the help of INK PPT, the presentations were both attractive and brand-centric, showing the main strategies, upcoming product launches, and sales performance figures. The purpose was to enhance relations with Hero’s dealers and set out the roadmap for growth, innovation, and customer engagement over the next few years.
Through the use of current design trends and a well-structured storyline, INK PPT made it possible for Hero’s executives to get their messages across to the audience effectively. In fact, the presentations were not only highly professional but also kept the audience engaged and made a lasting impression. Hence, this tactical partnership between Hero and INK PPT during the conference was a win-win situation and paved the way for future collaborations and dealership network expansion for Hero.
Volkswagen made the Tiguan a luxurious SUV in their marketing to the Indian market. At the launch event, Ashish Gupta, Brand Director of Volkswagen Passenger Cars India, was the key speaker.
The presentation, designed by INK PPT, was instrumental in communicating the Tiguan’s class, its top safety features, and the best German engineering. Such an engaging display had a great impact on the media and the consumers, thus the Tiguan’s status as a premium SUV was strongly supported.
The MG Tech Forum, India's biggest and most technically advanced expo for automotive technology, was the stage for the showing off of the latest connected car technology. Rajeev Chaba, President & Managing Director of MG Motor India, and Pallavi Singh, Director of
Marketing at MG Motor India were the top faces of the conference. INK PPT was instrumental in the forum as they developed a presentation which emphasized the revolutionary technological innovations in the automotive field, and thus were able to give the visitors a very enticing picture of the future of transportation.
The Hero Dirt Biking Challenge (HDBC) is a competition launched across the country by Hero MotoCorp to discover new talents and support off-road enthusiasts in the future. This program intends to give young riders the necessary skills and exposure to make their mark in the world of rallying and off-road racing.
Speaking about the importance of HDBC, Ranjivjit Singh, Chief Growth Officer of Hero MotoCorp, said, “Hero MotoSports Team Rally, the rally-racing team of Hero MotoCorp, has been India’s flag-bearer in international rally racing, and through HDBC, we are now bringing that very expertise to the youth of India for getting them mentored.
This will be a great impetus to the off-road riding culture in the country. Also, it's the youth who have been given through the Hero Xpulse 200 4V, an easy-going vehicle to follow their passion for off-road riding. Since this is the first time that such a step is being taken in the country, it will be an avenue for the riders, and at the same time, it will be a source for the country India to find the future champions. So, once again, good luck to all the participants.”
The INK PPT facilitated the event in a big way by preparing a powerful Automotive Sponsorship Deck that perfectly captured the HDBC's aims and market potential. Their powerful proposal clearly communicated the program's mission and worth. It also highlighted Hero MotoCorp's dedication to uncovering talent and promoting the off-road riding culture in India.
With over 100+ car launches and extensive stakeholder communication experience, INK PPT remains the trusted partner for delivering world-class automotive presentations across India and Southeast Asia. From creating stunning virtual launches to crafting strategic narratives, we’ve consistently set new benchmarks in automotive communication.
Contact INK PPT for Your Next Automotive Launch
As a passionate explorer, I see crafting the perfect story as embarking on a refreshing Himalayan journey. Every narrative is an adventure, a voyage of imagination, meticulously molded into captivating presentations. I'm here to guide you, ensuring your story becomes an unforgettable odyssey, with each creation as a vibrant landscape ready to captivate eager audiences.
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