It's been awhile since INK PPT has been working with a deep expertise in the Automotive landscape with a strong portfolio of its 50+ car launches, dealer experience, joint venture announcements & automotive tech in India & south east asia till date. 

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While every launch seemed exciting than before, there are 5 things which have stayed true when it comes to Automotive launches.

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1. Every car launch has to be better than the past despite how small the car is
2. In an automotive launch, you sell a dream, not the car
3. Best Cars are the combination of Design, Performance, Technology & Sustainability
4. The virtual launch experience plays a pivotal role in a car’s success
5. Disengaging launch presentations turn-off media, customers as well as influencers

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The presentations in the Automotive space can be around technology, dealer meets, car launches, joint ventures, media drives and influencer parties. Whatever it may be, INK PPT is your go to agency for a perfect solution that has scale, team, aesthetics, class and experience to craft the perfect launch moment.

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Here is the list of top recent product launch presentations for the Automotive Industry in India.

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MG Windsor Car Launch in 2024

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MG Windsor, India’s first Electric Smart CUV,  the most recent launch of the Indian Automotive Industry which unveiled a very unique business model “B-a-a-s”, Battery as a Service, lowering the cost of ownership for EV vehicles in the country which has been one of the biggest concerns for people to migrate from ICE to EV cars. During the event, MG showcased state of the art Windsor along with best in class features. INK PPT worked with MG for a straight 3 weeks to craft a leadership visual narrative which helped in creating the required hype, excitement and experience for media and influencers.

At the launch of India’s first Intelligent CUV, the MG Windsor, key speakers discussed the vehicle’s unique features and the significance of its disruptive pricing and advanced technology.

Parth Jindal, Director of JSW MG Motor India, emphasized the MG Windsor as a pivotal model for the company’s joint venture. He noted that the Windsor merges the comfort of a sedan with the expanse of an SUV, positioning it as an ideal family vehicle for Indian roads. The Battery-as-a-Service (BaaS) program, which allows customers to rent the battery and significantly lower the upfront cost, was highlighted as a major innovation. Jindal described the Windsor as a symbol of JSW MG’s commitment to bringing global innovation to the Indian market.

Rajeev Chaba, CEO Emeritus, echoed Jindal’s sentiments and delved into the specifics of the BaaS ownership program. He emphasized that by addressing the cost barrier of electric vehicles, MG Motor is encouraging more Indian customers to transition from traditional internal combustion engines to electric vehicles (EVs). He also pointed out the convenience of the eHUB by MG app, which offers one year of free public charging, making it even easier for owners to manage their EVs. According to Chaba, the MG Windsor combines innovation, sustainability, and customer-centric features that redefine the concept of affordable luxury in the EV segment.

The launch introduced MG Windsor in three variants (Excite, Exclusive, and Essence) and four colors, with its 38 kWh battery delivering a range of 331 km and a fast-charging option. It was priced at INR 9.99 Lakhs, making it highly competitive in the EV market​.

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Hyundai Alcazar

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Hyundai Motor India officially opened bookings for the refreshed Hyundai Alcazar, marking a significant milestone for the popular SUV. This launch event underscores Hyundai's commitment to expanding their SUV portfolio and offering premium, innovative vehicles to Indian customers.

The refreshed Alcazar comes with notable updates, including a redesigned front grille, new H-shaped LED DRLs, Quad Beam LED headlamps, and stylish R18 diamond-cut alloy wheels. The SUV is available in both 6 and 7-seater configurations, offering flexibility to suit different family needs. Customers can choose from nine vibrant color options, including the newly introduced Robust Emerald Matte, and four distinct variants, Executive, Prestige, Platinum, and Signature.

Hyundai has emphasized the Alcazar’s advanced technology and safety features, including dual 10.25-inch displays for infotainment and the digital instrument cluster, an 8-speaker Bose audio system, wireless charging, and a suite of over 70 safety features. The SUV also boasts multiple driving modes and traction control settings, enhancing its adaptability to various driving conditions.

The event was highlighted by a statement from Tarun Garg, Hyundai Motor India's Chief Operating Officer, who expressed pride in the Alcazar's bold design and advanced features. He emphasized Hyundai's dedication to delivering comfort, luxury, and versatility in their vehicles and anticipated that the refreshed Alcazar would exceed customer expectations and continue to be a strong performer in the SUV market.

Overall, the launch of the refreshed Hyundai Alcazar represents Hyundai's ongoing efforts to provide innovative and high-quality vehicles that meet the evolving needs of Indian consumers.

Check more details here

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MG JSW JV

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MG Motor India and the JSW Group have announced a strategic joint venture named JSW MG Motor India, aiming to drive the growth of electric vehicles (EVs) in India. The event, held in Mumbai, featured prominent figures including Sajjan Jindal, Chairman of the JSW Group, and Rajeev Chaba, President and Managing Director of MG Motor India.

Key highlights from the event included the unveiling of plans to introduce a series of new electric and plug-in hybrid models. Sajjan Jindal announced that starting after September 2024, the company will launch new models every 3-6 months, with two new models set to arrive within this year. These vehicles will be locally manufactured with high levels of localization.

To support this ambitious rollout, JSW MG Motor India will expand its production capacity at the Halol facility in Gujarat, aiming to boost annual production from just over 1 lakh to 3 lakh units. The event showcased a commitment to creating a comprehensive EV ecosystem in India, with a focus on innovation and local manufacturing.

The event was celebrated as an amazing experience, reflecting the excitement and potential of this new partnership in transforming the Indian automotive landscape.

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Toyota Tsusho India

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Toyota Tsusho India needed a compelling presentation to showcase their advanced offerings in connected mobility, Industry 4.0, and telematics solutions. The challenge was to simplify complex technologies such as embedded software, IoT platforms, and data analytics for a diverse audience, including OEMs, industry leaders, and technical stakeholders. The goal was to attract new partnerships and enhance brand communication.

INK PPT addressed these needs by collaborating closely with Toyota Tsusho to distill their services into clear messages. The presentation featured high-quality visuals and animations, simplifying intricate concepts through infographics and flowcharts. Iterative feedback refined the content to ensure clarity and alignment with Toyota Tsusho’s brand identity.

The final presentation effectively communicated Toyota Tsusho’s technological expertise, enhancing their image as an innovator in automotive solutions. It successfully engaged investors and stakeholders, simplified complex concepts for non-technical audiences, and aligned with Toyota Tsusho’s brand, driving increased interest and business opportunities.

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KIA Sonet Launch Presentation in 2023

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The 2023 launch of the KIA Sonet showcased a bold new compact SUV, designed with cutting-edge technology and stylish design elements tailored for the Indian market. The event featured key insights from Hardeep Singh Brar, VP & Head of Sales & Marketing at Kia Motors India, who highlighted the vehicle's innovative features and market strategy.

INK PPT played a pivotal role in the launch by crafting a visually engaging presentation that effectively highlighted the KIA Sonet’s unique attributes. This presentation was instrumental in making the launch stand out, providing a comprehensive overview of the SUV's advanced features and design enhancements.

The facelifted KIA Sonet is available in seven variants: HTE, HTK, HTK+, HTX, HTX+, GTX+, and X-Line. It comes in 11 exterior colors, including monotone shades like Glacier White Pearl, Sparkling Silver, Gravity Grey, Aurora Black Pearl, Intense Red, Imperial Blue, Clear White, Pewter Olive, and Matte Graphite. Additionally, the dual-tone color options feature Intense Red or Glacier White Pearl paired with a black roof.

For a detailed case study on how INK PPT contributed to the KIA Sonet launch, click here.

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KIA KA5 & EV9 at Auto Expo in 2022

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At the Auto Expo 2023, South Korean automaker Kia showcased its highly anticipated EV9 concept electric SUV, drawing significant attention to its plans for the Indian electric vehicle market. INK PPT, as a strategic partner in presentation design, played a crucial role in crafting the visual narrative for Kia's announcements at the event. The presentation not only highlighted the impressive features of the EV9 but also conveyed Kia’s commitment to expanding its EV portfolio in India.

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INK PPT’s presentation design contributed to effectively communicating Kia's future roadmap and strategic initiatives, helping the brand resonate with media, stakeholders, and potential customers.

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Daimler Japan Presentations

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INK PPT played a pivotal role in assisting Daimler Trucks Japan with revamping their presentation materials to align with their global standards and brand identity. The goal was to elevate their communication strategy during key meetings, product launches, and internal discussions. INK PPT introduced a modern design approach that was visually appealing and ensured clarity in conveying complex data and technology insights.

By incorporating cutting-edge visual elements, data-driven storytelling, and refined layouts, INK PPT helped Daimler Trucks Japan create presentations that effectively engaged stakeholders and enhanced the overall impact of their message. This partnership reflected INK PPT’s expertise in the automotive industry, ensuring that every presentation delivered by Daimler was not only professional but also resonated with the audience's expectations.

Through this revamp, Daimler Trucks Japan strengthened its ability to communicate strategic initiatives, future product roadmaps, and technological advancements in a manner that was both compelling and coherent.

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Tata Nexon EV

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On September 7, 2023, Tata Motors unveiled the highly anticipated facelifted Tata Nexon EV in India, marking a significant update to their popular electric SUV. The event showcased the new Nexon EV, which is available in two battery pack options: the Medium Range version with a 30kWh battery offering a claimed range of 325 km, and the Long Range version with a 40.5kWh battery providing up to 465 km on a single charge. The vehicle starts at Rs. 14.74 lakh and goes up to Rs. 19.94 lakh (ex-showroom).

The launch event was graced by Shailesh Chandra, Managing Director of Tata Motors Passenger Vehicles, who provided insights into the Nexon EV's advancements and features. The new model introduces a Vehicle-to-Vehicle (V2V) charging feature, allowing the car to charge another vehicle in emergencies, and includes an impressive array of safety features such as six airbags, ESP, electronic parking brakes with auto-hold, a 360-degree camera, and a blind-spot monitor.

The Nexon EV facelift offers a vibrant color palette with seven shades: Pristine White, Daytona Grey, Flame Red, Fearless Purple, Creative Ocean, Empowered Oxide, and Intensi-teal. It is available in six variants: Creative+, Fearless, Fearless+, Fearless+ S, Empowered, and Empowered+. The SUV features a modern design with a refreshed front grille, new LED headlamps, and a redesigned rear with connecting LED taillamps.

INK PPT played a pivotal role in the launch by creating a visually engaging presentation that effectively highlighted the new features and advancements of the Nexon EV. Their presentation amplified Tata Motors’ message of innovation and sustainability, making a compelling case for the Nexon EV’s appeal to both media and consumers.

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Hero Vida

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Hero MotoCorp recently unveiled their new Vida brand during a prominent event that also served as their National Dealer Conference. The launch was spearheaded by key figures from the company, including Pawan Munjal, Chairman & CEO, and Rajat Bhargava, Head of the Emerging Mobility Business Unit. The event underscored Hero’s dedication to pioneering mobility solutions and futuristic designs. INK PPT’s presentations were instrumental in amplifying Hero MotoCorp’s leadership and innovation in the two-wheeler market, effectively showcasing the company’s vision and commitment to the future of transportation.

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Nissan Magnite

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Nissan recently launched the Magnite, an affordable and feature-rich compact SUV tailored for the Indian market. The introduction was marked by insights from key figures including Rakesh Srivastava, Managing Director of Nissan India. The event highlighted the Magnite’s exceptional value-for-money proposition. INK PPT played a pivotal role in crafting a presentation that effectively showcased the SUV’s standout features, significantly enhancing Nissan’s impact in the competitive compact SUV segment.

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Hero National Dealer Conference

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At the Hero National Dealer Conference in Istanbul, key leadership, including Ranjivit Singh, Chairman Pawan Kumar Munjal, and Sales Head Ashutosh, delivered impactful presentations to connect with the entire partner network. INK PPT played a crucial role in supporting Hero MotoCorp’s leadership by designing and revamping their presentation materials for the event, ensuring that the messaging was both clear and compelling.

With INK PPT’s expertise, the presentations were visually engaging, reflecting Hero MotoCorp’s brand identity and highlighting key strategies, future product developments, and sales performance metrics. The goal was to strengthen relationships with Hero’s dealer network and outline plans for growth, innovation, and customer engagement in the coming years.

By incorporating cutting-edge design elements and a coherent narrative, INK PPT helped Hero’s leadership communicate effectively with their audience, ensuring that the presentations were not only professional but also engaging and memorable. This strategic collaboration between Hero and INK PPT contributed to a successful conference, setting the stage for continued partnership and growth across Hero’s dealership network.

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Volkswagen Tiguan Launch Presentation

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Volkswagen positioned the Tiguan as a premium SUV for the Indian market, with a launch event that featured Ashish Gupta, Brand Director of Volkswagen Passenger Cars India. 

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The presentation, crafted by INK PPT, played a crucial role in highlighting the Tiguan’s luxury, advanced safety features, and superior German engineering. This compelling showcase resonated strongly with both media and consumers, reinforcing the Tiguan’s appeal as a high-end choice in the SUV segment.

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MG Tech Forum - India’s Biggest Tech Show for Automotive Technology

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The MG Tech Forum, India's premier tech show for automotive technology, showcased the latest advancements in connected car technology. The event featured prominent speakers, including Rajeev Chaba, President & Managing Director of MG Motor India, and Pallavi Singh, Director of Marketing at MG Motor India. INK PPT played a key role in the forum by creating a presentation that effectively highlighted the groundbreaking innovations in automotive tech, offering attendees a compelling glimpse into the future of mobility.

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Automotive Sponsorship Deck for Hero dirt Biking Challenge

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The Hero Dirt Biking Challenge (HDBC) was launched as a nationwide talent hunt program designed to nurture and promote the next generation of off-road racing enthusiasts. This initiative, spearheaded by Hero MotoCorp, aims to provide budding riders with the skills and opportunities to excel in rallying and off-road racing.

Ranjivjit Singh, Chief Growth Officer of Hero MotoCorp, emphasized the significance of the HDBC, noting, “The Hero MotoSports Team Rally, the rally-racing team of Hero MotoCorp, has been India’s flag-bearer in international rally racing and we are now bringing that expertise to mentor the youth in India through HDBC. This will give a further boost to the off-road riding culture in the country. Thanks also to the Hero Xpulse 200 4V, the youth have now got an accessible option to pursue their passion in off-road riding. I am sure this first-of-its-kind initiative in the country will open doors for riding enthusiasts and provide India with its future champions. We wish all the participants the very best of luck.”

INK PPT contributed significantly to the success of the event by crafting an impactful Automotive Sponsorship Deck that highlighted the HDBC’s goals and potential. Their presentation effectively communicated the program's vision and value, underscoring Hero MotoCorp’s commitment to fostering talent and advancing the off-road riding culture in India.

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Conclusion

With over 100+ car launches and extensive stakeholder communication experience, INK PPT remains the trusted partner for delivering world-class automotive presentations across India and Southeast Asia. From creating stunning virtual launches to crafting strategic narratives, we’ve consistently set new benchmarks in automotive communication.

Contact INK PPT for Your Next Automotive Launch

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