The layer of care

Merino Laminates is one of the world’s largest manufacturers of decorative laminates for interiors and has global recognition for being a leader in the laminates and panel industry.
Merino Laminates comprises multiple segments like Healthcare, Education & CSR.
The CSR Sustainability deck was all about showcasing what Merino does for Social welfare.

Getting the mood right

As it was related to social welfare, we looked up for companies that too had a CSR wing and were involved in social welfare activities.
Our focus was on how we can tell the audience about Merino as a company, showcasing their activities' impact on society and what changes those activities made on society as a whole.
We made sure that we present all the required facts about the company, its doings and the impact it made.

Words that defined the sustainability

We initiated the mind-mapping exercise to come up with the relevant keywords that could be used frequently in the report carrying the theme and also the vision of the company. This helped us to make the reporting experience right.

Defining the basics & crafting design routes

We defined fonts, colours, style, icons and created two options for the reports.

The first design option had a modern take on the CSR report. We chose subtle yet unique colours along with the merino brand colours to give the report a modern yet clean look. Playful iconography and Indian pictures were used to complete the design.

The second design option was inspired by the sustainable nature of work that brand merino has been doing socially & environmentally. Usage of Neutral brown paper background and serif typography gave the deck a more trustworthy & elegant feel. Images were also treated in sepia tones to match with the design language of the deck.

The Merino 2019 sustainability report

We came up with 27 unique slides having all the required information about all the activities that Merino did for social and environmental welfare. As this deck was essential for Merino, it was closely monitored & personalized by Merino’s Board of Directors. We used all the brand imagery to make it as personalized as we can.
It was a new learning experience as we got to know each and every detailing of the brand and the initiatives they took for a better society to live in.